Sr. Specialist – SEO

iVIPANAN Digital Marketing and Management Services; Surat; On-site; INR 600,000 - 800,000; Full time

Job summary

A Digital Marketing Agency in Gujarat, India is seeking a Sr Specialist – SEO to lead SEO strategy and execution across various client accounts. The successful candidate will drive organic growth, manage technical and content SEO, and supervise a small SEO team. The ideal candidate should have 3 to 5 years of experience in SEO within an agency, strong technical SEO skills, and proficiency in tools like SEMrush and Google Analytics. This role requires effective client communication and a results-oriented mindset.

Qualifications

• 3 to 5 years of SEO experience with agency exposure.
• Strong command of technical SEO and content planning.
• Must be able to work with servers.

Responsibilities

• Lead SEO strategy across multiple client accounts.
• Run technical audits and resolve issues related to SEO.
• Optimise landing pages for relevance and conversion.
• Track and report on keyword rankings and traffic.
• Manage a small SEO team and train junior members.

Skills

Technical SEO

On-page SEO

Content Planning

Stakeholder Management

Google Analytics

Google Search Console

Education

BCA, BSc IT, MCA, MSc IT or equivalent

Tools

SEMrush

Screaming Frog

Ubersuggest

Looker Studio

Job description

The Sr Specialist – SEO will lead SEO strategy and execution across multiple client accounts. You will drive measurable organic growth, guide technical and content SEO, and manage a small SEO team in an agency environment. You will also collaborate closely with content, design, web, and performance marketing teams to deliver outcomes.

SEO Strategy and Planning

• Own SEO strategy for assigned clients and set clear quarterly and monthly goals.
• Build keyword and content roadmaps aligned with business objectives and user intent.
• Define SOPs, workflows, and quality benchmarks for the SEO team.
• Identify growth opportunities across new pages, existing pages, and content clusters.

Technical SEO

• Run technical audits and resolve issues related to crawling, indexing, Core Web Vitals, and site architecture.
• Implement and validate schema, canonicals, redirects, sitemap updates, robots rules, and internal linking structures.
• Coordinate with the web team for fixes across WordPress and custom websites.
• Manage migrations and redesign SEO checklists to protect rankings and traffic.

On-page and Content SEO

• Optimise key landing pages for relevance, conversion, and search performance.
• Guide content briefs for blogs, service pages, and long-form assets with clear SEO direction.
• Improve E-E-A-T signals through structure, content quality, and entity alignment.
• Review content before publishing and ensure proper on-page implementation.

Off-page and Authority Building

• Lead ethical link acquisition and digital PR style outreach planning.
• Audit backlink profiles and handle toxicity risks with a clear remediation plan.
• Coordinate with content and outreach partners to improve topical authority.

Reporting and Client Communication

• Track keyword rankings, traffic, conversions, and engagement metrics.
• Create monthly performance reports with insights, actions, and next steps.
• Lead client calls for SEO updates and maintain strong stakeholder confidence.
• Translate data into decisions and keep timelines tight.

Team Management

• Manage 1 to 3 team members and assign tasks with clarity.
• Train juniors on tools, audits, on-page work, and reporting.
• Review work, give feedback, and maintain delivery standards.
• Push a performance-first culture with consistent outcomes.

Required Skills & Experience

• Experience: 3 to 5 years in SEO with agency exposure.
• Education: BCA, BSc IT, MCA, MSc IT preferred, or equivalent IT academic background.
• Strong command of technical SEO, on-page SEO, and content planning.
• Hands‑on with Google Search Console, Google Analytics, Looker Studio, Screaming Frog, SEMrush, Ubersuggest, or similar tools.
• Solid understanding of HTML, CSS basics, and CMS platforms such as WordPress.
• Practical knowledge of Core Web Vitals, site speed, structured data, and logics of crawling and indexing.
• Must be able to work with servers.
• Strong reporting mindset, clear communication, and stakeholder management skills.
• Ability to multitask across multiple accounts without quality loss.

Who Will Fit Best

• You think in systems, not just tasks.
• You enjoy leading people and raising output quality.
• You stay curious about algorithms, AI‑led search changes, and evolving AIO behaviour.
• You take ownership and you chase results.