SEO Specialist

Training Basket; Dadri; On-site; INR 420,000 - 680,000; Full time

Job summary

Training Basket in India seeks an experienced SEO Specialist to design and implement comprehensive SEO strategies across on-page, off-page, and technical SEO to boost organic visibility.

You will perform keyword research, monitor performance with GA4 and Search Console, coordinate with content and development teams, and report on results with data-driven optimizations.

Qualifications

• Knowledge of On-Page SEO, Off-Page SEO, and Technical SEO.
• Strong understanding of keyword research and competitor analysis.
• Familiarity with Google Analytics 4 and Google Search Console.
• Experience with SEO tools such as Ahrefs, SEMrush, or Moz.
• Understanding of website indexing, crawling, and ranking factors.
• Knowledge of HTML, meta tags, canonical tags, and XML sitemaps.
• Basic understanding of content optimization and link building.
• Analytical skills to monitor and improve SEO performance.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic rankings.
• Perform keyword research and competitor analysis to identify growth opportunities.
• Optimize website content, meta titles, meta descriptions, headings, and URLs.
• Conduct technical SEO audits and resolve issues impacting crawlability.
• Implement on-page and off-page SEO techniques to improve performance.
• Develop and execute link-building strategies to improve domain authority.
• Monitor traffic, keyword rankings, and SEO metrics.
• Use GA4, Search Console, and other tools to track results.
• Optimize site structure, internal linking, and page loading speed.
• Collaborate with content writers, developers, and marketing teams.
• Stay updated with algorithm changes and SEO best practices.
• Prepare regular SEO performance reports and recommendations.

Skills

On-Page SEO

Off-Page SEO

Technical SEO

Keyword Research

Competitor Analysis

Google Analytics 4

Google Search Console

Ahrefs

SEMrush

Moz

HTML & Meta Tags

XML Sitemaps

Link Building

Analytics & Reporting

Tools

Ahrefs

SEMrush

Moz

Google Analytics 4

Google Search Console

Job description

Job Description

• Develop and implement effective SEO strategies to improve organic search rankings.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Optimize website content, meta titles, meta descriptions, headings, and URLs.
• Perform technical SEO audits to identify and resolve website issues.
• Implement on-page and off-page SEO techniques to improve website performance.
• Develop and execute link-building strategies to improve domain authority.
• Monitor website traffic, keyword rankings, and SEO performance.
• Use Google Analytics 4, Google Search Console, and other SEO tools to track results.
• Optimize website structure, internal linking, and page loading speed.
• Collaborate with content writers, web developers, and digital marketing teams.
• Stay updated with search engine algorithm changes and SEO best practices.
• Prepare regular SEO performance reports and recommend improvements.

Requirements

• Knowledge of On-Page SEO, Off-Page SEO, and Technical SEO.
• Strong understanding of keyword research and competitor analysis.
• Familiarity with Google Analytics 4 and Google Search Console.
• Experience with SEO tools such as Ahrefs, SEMrush, or Moz.
• Understanding of website indexing, crawling, and ranking factors.
• Knowledge of HTML, meta tags, canonical tags, and XML sitemaps.
• Basic understanding of content optimization and link building.
• Analytical skills to monitor and improve SEO performance.