SEO specialist

HyTech Professionals; Dadri; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A digital marketing agency is seeking an experienced SEO Specialist/Manager to drive organic growth through strong technical SEO, content strategy, and performance analysis. The ideal candidate has 5 to 8 years of experience, a proven track record in improving rankings and increasing organic traffic. Responsibilities include executing the SEO roadmap, conducting keyword research, optimizing content, and leading technical SEO audits. Proficiency in tools like Google Search Console and GA4 is essential for success in this role.

Qualifications

• 5 to 8 years of hands-on experience in SEO, preferably in B2B or IT sectors.
• Strong understanding of technical SEO and working with development teams.
• Proven ability to improve rankings and grow organic traffic and conversions.

Responsibilities

• Own and execute the SEO roadmap to grow organic traffic and conversions.
• Conduct keyword research aligned to business goals and user intent.
• Optimize existing content through refreshes and consolidation.

Skills

Technical SEO

Keyword research

Content strategy

On-page optimization

Data analysis

Tools

Google Search Console

GA4

Screaming Frog

Ahrefs

SEMrush

Job description

We are hiring an experienced SEO Specialist / SEO Manager(5 to 8 years) who can drive consistent organic growth through a strong mixof technical SEO, on-page optimization, content strategy, and performanceanalysis. This role requires someone who thinks in systems, spots patternsin data, and turns insights into ranking wins and qualified pipeline.

Key Responsibilities

SEO Strategy and Execution

• Ownand execute the SEO roadmap to grow organic traffic, rankings, andconversions.
• Conduct keyword research and opportunity mapping aligned to business goals,ICP, and intent.
• Buildcontent SEO plans: topic clusters, pillar pages, internal linkingstrategy, and content briefs for writers.
• Optimizeexisting content through content refreshes, pruning, and consolidation to improve performance.

Technical SEO

• Performand lead technical SEO audits: crawlability, indexing, sitearchitecture, Core Web Vitals, structured data, redirects,canonicalization, sitemap/robots, duplicate content, pagination, andbroken links.
• Partnerwith developers to implement fixes and ensure SEO best practices inreleases.
• Monitorsite health using tools like Google Search Console, GA4, ScreamingFrog, Ahrefs/SEMrush, etc.
• ASO(App Store Optimization) exposure is a plus: keyword optimization forapp listings, conversion optimization (screenshots/video), ratings/reviewsstrategy, and performance tracking.

On-Page and Content Optimization

• Optimizemetadata, headings, schema, URL structure, image SEO, and internal links.
• Ensurecontent meets E-E-A-T expectations and is aligned to search intentand SERP patterns.
• Supportlanding page SEO improvements for higher organic conversion.

Off-Page SEO and Authority Building

• Manageethical link-building and digital PR initiatives (guest posts,outreach, partnerships, brand mentions).
• Trackbacklink health, disavow risks where needed, and maintain a clean linkprofile.

Reporting and Analytics

• Trackand report on SEO KPIs: traffic, rankings, CTR, conversions, assistedconversions, crawl/index status, and content performance.
• BuildSEO dashboards and present insights to stakeholders with clear actionplans.
• Runexperiments (A/B where possible), document learnings, and scale whatworks.

Requirements

Required Skills and Qualifications

• 5to 8 years of hands-on experience in SEO (B2B, SaaS, IT services, oragency experience preferred).
• Strongunderstanding of technical SEO, including audits and working withdev teams.
• Provenability to improve rankings and grow organic traffic + conversions (not just vanity keywords).
• Expertisein keyword research, competitor analysis, on-page SEO, and contentplanning.
• Strongworking knowledge of:
• GoogleSearch Console, GA4
• Crawlingtools: Screaming Frog / Sitebulb
• Comfortablewith data, attribution thinking, and communicating impact clearly.