SEO Analyst

TEDx NPS ITPL Youth; Bengaluru; Sur place; INR 500 000 - 700 000; Plein temps

Résumé du poste

TEDx NPS ITPL Youth in Bengaluru seeks an experienced SEO Analyst to drive optimization across on-site and off-site strategies. You will analyze traffic, implement recommendations, and collaborate with editorial and marketing teams to improve organic search results.

The role emphasizes data-driven decision-making, reporting, and staying current with industry trends to maximize ROI and visibility in search engines.

Qualifications

• Experience with large search platforms and analytics tools.
• Proven ability to increase organic traffic and SERP rankings.
• Understanding of HTML/CSS and on-page optimization basics.
• Knowledge of local and long-tail SEO strategies and mobile SEO.
• Experience in link-building campaigns and content-driven SEO.

Responsabilités

• Develop optimization strategies to improve search rankings.
• Analyze data to identify trends and ROI improvements.
• Manage SEO campaign budgets and monthly costs.
• Collaborate with editorial/marketing for content SEO.
• Implement SEO recommendations and link-building plans.
• Create high-quality content to boost search visibility.
• Set measurable marketing goals and track progress.

Connaissances

Analytics & Webmaster Tools

Google Keyword Tool

HTML & CSS

Back-end SEO elements

Link building

Local & long-tail SEO

Mobile SEO

Content & social media SEO

SERP optimization

Web analytics reporting

Outils

Google Analytics

Bing Webmaster Tools

Keyword Tool

Description du poste

• Experience with Google and Bing’s services, including Analytics and Webmaster Tools
• Experience with Google’s Keyword Tool
• A functional understanding of HTML and CSS
• The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
• Proven success in link building and viral strategies
• The ability to deploy an effective local and long-tail search strategy
• A deep understanding of mobile strategy and how it relates to SEO
• A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
• Experience in building inbound organic search traffic and improving SERPs
• A background in creating reports showing web analytics data and site evaluations
• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
• Familiarity with the best tools in the trade
• Develop optimization strategies that increase the company’s website search engine results rankings
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
• Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences
• Work with editorial and marketing teams to drive SEO in content creation and content marketing
• Research and implement search engine optimization recommendations
• Create and execute link building strategy
• Determine measurable goals that demonstrate improvement in marketing efforts
• Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results

SEO Analyst Essential Skills

• Experience with Google and Bing’s services, including Analytics and Webmaster Tools
• Experience with Google’s Keyword Tool
• A functional understanding of HTML and CSS
• The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
• Proven success in link building and viral strategies
• The ability to deploy an effective local and long-tail search strategy
• A deep understanding of mobile strategy and how it relates to SEO
• A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
• Experience in building inbound organic search traffic and improving SERPs
• A background in creating reports showing web analytics data and site evaluations
• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
• Familiarity with the best tools in the trade

Roles & Responsibilities

• Develop optimization strategies that increase the company’s website search engine results rankings
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
• Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences
• Work with editorial and marketing teams to drive SEO in content creation and content marketing
• Research and implement search engine optimization recommendations
• Create and execute link building strategy
• Determine measurable goals that demonstrate improvement in marketing efforts
• Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results

Day-to-Day Duties

• Conduct page optimization for search engine marketing
• Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
• Collaborate with others within the marketing department to manage SEO strategy
• Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials
• Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
• Change website architecture, content, linking and other factors to improve SEO positions for target keywords