SEO & Performance Marketer

Radius Ois; Khordha; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Opportunity to experiment with new channels and tools

Collaborative marketing team environment

Impactful role in a fast-growing tech brand

Job summary

Radius Ois is seeking a data-driven Senior SEO & Performance Marketer to manage and scale our organic and paid acquisition channels. You will enhance search visibility and drive lead generation for our platform catered to global enterprise audiences.

In this hands-on role, you’ll collaborate with cross-functional teams to execute strategies that bridge organic SEO with paid campaigns, maximizing performance on Google Ads and LinkedIn.

Qualifications

• 2-3 years of experience in SEO and performance marketing, ideally for B2B or SaaS brands.
• Proven hands-on expertise managing Google Ads and LinkedIn Ads campaigns at scale.
• Strong command of technical, on-page, and off-page SEO best practices.

Responsibilities

• Own the end-to-end SEO strategy to grow organic visibility and rankings.
• Plan, launch, and optimize paid campaigns across Google Ads and LinkedIn Ads.
• Track, measure, and report on KPIs across organic and paid channels.

Skills

SEO expertise

Google Ads management

Analytics skills

Content optimization

A/B testing

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Google Tag Manager

Job description

RADIUS is an AI-powered Omnichannel Interaction System (OIS) that unifies every customer touchpoints into a single intelligent platform. It enables enterprises to manage conversations seamlessly across channels while ensuring context continuity, faster resolutions, and superior customer experiences.

Built with a focus on scalability, automation, and real-time intelligence, RADIUS helps businesses deliver connected, data-driven, and future-ready CX.

Role Overview

We’re looking for a data-driven Senior SEO & Performance Marketer to own and scale our organic and paid acquisition channels. In this role, you’ll drive search visibility, lead generation, and pipeline growth for the RADIUS platform across global enterprise audiences. You’ll balance organic SEO and content strategy with paid performance campaigns on Google Ads and LinkedIn, working closely with the marketing, content, and product teams to turn search intent into qualified demand. This role is ideal for someone who blends strong analytical rigor with hands‑on campaign execution.

Key Responsibilities

SEO & Organic Growth

• Own the end‑to‑end SEO strategy — technical, on‑page, and off‑page — to grow organic visibility and rankings.
• Conduct keyword research, competitive analysis, and search intent mapping for B2B SaaS audiences.
• Collaborate with content teams to plan and optimize blogs, landing pages, and pillar content.
• Lead technical SEO initiatives including site architecture, page speed, schema, and crawlability.
• Build and execute link‑building and digital PR strategies to strengthen domain authority.

Paid Performance & Demand Generation

• Plan, launch, and optimize paid campaigns across Google Ads (Search, Display, PMax) and LinkedIn Ads.
• Manage budgets, bidding strategies, and audience targeting to maximize ROAS and lower CAC.
• Develop and test ad creatives, copy, and landing pages to improve conversion rate.
• Drive B2B lead generation and pipeline contribution through performance channels.
• Implement A/B testing and continuous optimization across campaigns and funnels.

Analytics & Reporting

• Track, measure, and report on KPIs across organic and paid channels (traffic, rankings, MQLs, CPL, ROAS).
• Build dashboards and deliver actionable insights to marketing leadership.
• Use data to inform budget allocation, channel mix, and growth experiments.
• Monitor attribution and conversion paths to optimize the full funnel.

Requirements

• 2-3 years of experience in SEO and performance marketing, ideally for B2B or SaaS brands
• Proven hands‑on expertise managing Google Ads and LinkedIn Ads campaigns at scale
• Strong command of technical, on‑page, and off‑page SEO best practices
• Proficiency with tools such as Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, or similar
• Experience with Google Tag Manager, conversion tracking, and attribution setup
• Solid understanding of keyword research, content optimization, and search intent
• Demonstrated ability to manage budgets and improve ROAS, CPL, and CAC
• Strong analytical skills with the ability to translate data into actionable strategy
• Experience running A/B tests and landing page optimization (familiarity with CRO principles)
• Excellent communication and collaboration skills across cross‑functional teams
• Strong attention to detail and ability to manage multiple campaigns in a fast‑paced environment

Preferred Qualification

• Experience marketing B2B SaaS or enterprise technology products
• Familiarity with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce, etc.)
• Working knowledge of content marketing and demand‑generation funnels
• Exposure to Meta, YouTube, or other paid social channels
• Relevant certifications such as Google Ads, Google Analytics, or LinkedIn Marketing

What You’ll Deliver

• A scalable SEO engine driving sustained organic traffic and rankings
• High‑performing paid campaigns across Google and LinkedIn with measurable pipeline impact
• A consistent flow of qualified leads at an optimized cost per acquisition
• Clear performance dashboards and data‑driven growth recommendations

Why Join Us?

• Own high‑impact growth channels at a fast‑growing tech brand shaping the future of customer experience
• Your work will directly drive pipeline and revenue with global enterprise audiences
• Collaborate with a supportive, innovation‑driven marketing team
• Opportunity to experiment with new channels, tools, and growth strategies
• Grow your skills and impact while making a real difference