Product Marketer

Radius Ois; Khordha; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Radius Ois in Khordha, India is seeking a skilled Product Marketer to craft compelling messaging and positioning for their AI-powered Omnichannel Interaction System. In this role, you will have a significant impact on product launches and marketing strategies targeted at global enterprises.

The ideal candidate has 2-3 years of experience in B2B marketing, particularly in SaaS or tech, with strong storytelling and writing skills. Join an innovative team and help shape the future of customer experience.

Qualifications

• 2-3 years of experience in product marketing, content marketing, or B2B marketing, ideally in SaaS or tech.
• Solid understanding of B2B buyer journeys, personas, and positioning frameworks.
• Comfortable working cross-functionally with product, sales, and marketing teams.

Responsibilities

• Craft clear, differentiated positioning and messaging for the RADIUS platform.
• Support go-to-market plans for new product launches, features, and updates.
• Develop launch assets including announcements, demo scripts, and enablement materials.

Skills

Writing and storytelling skills

Understanding B2B buyer journeys

Research skills

Tools

HubSpot

Google Analytics

FIGMA

Job description

RADIUS is an AI-powered Omnichannel Interaction System (OIS) that unifies every customer touchpoints into a single intelligent platform. It enables enterprises to manage conversations seamlessly across channels while ensuring context continuity, faster resolutions, and superior customer experiences.

Built with a focus on scalability, automation, and real-time intelligence, RADIUS helps businesses deliver connected, data-driven, and future-ready CX.

Role Overview

We’re looking for a sharp, curious product marketer to help shape how the world discovers and adopts RADIUS. In this role, you’ll sit at the intersection of product, marketing, and sales, translating product capabilities into compelling messaging, positioning, and go-to-market campaigns for global enterprise audiences. You’ll own the storytelling that turns features into customer value and arms the sales team with content that converts. This role is ideal for someone with a strong product mindset, sharp writing skills, and a passion for B2B SaaS storytelling.

Key Responsibilities

• Craft clear, differentiated positioning and messaging for the RADIUS platform, social media, and its features.
• Develop buyer personas, value propositions, and competitive narratives.
• Translate technical capabilities into customer-centric stories that resonate with enterprise audiences.
• Build and execute link-building and digital PR strategies to strengthen domain authority.

Go-to-Market Execution

• Support go-to-market (GTM) plans for new product launches, features, and updates
• Collaborate with product, marketing, and sales to ensure cohesive launch execution
• Develop launch assets including announcements, demo scripts, and enablement materials
• Create high-impact marketing content for website copy, product pages, one-pagers, case studies, decks, and email campaigns
• Partner with design teams to bring assets to life across channels
• Maintain a library of up-to-date sales collateral and customer-facing materials
• Build pitch decks, battlecards, objection-handling guides, and competitive intel to support the sales team
• Train sales reps on messaging, positioning, and product updates
• Gather feedback from sales and customers to continuously sharpen the narrative
• Conduct competitive research and track market trends in CX and omnichannel platforms
• Engage with customers to gather insights, testimonials, and success stories
• Inform product and marketing decisions with data-backed market intelligence

Requirements

• 2-3 years of experience in product marketing, content marketing, or B2B marketing, ideally in SaaS or tech
• Strong writing and storytelling skills with an ability to simplify complex concepts
• Solid understanding of B2B buyer journeys, personas, and positioning frameworks
• Experience supporting product launches or GTM campaigns
• Comfort working cross-functionally with product, sales, and marketing teams
• Familiarity with marketing tools such as HubSpot, Notion, Google Analytics, FIGMA, MIRO, or similar
• Strong research skills with the ability to analyze competitors and synthesize market trends
• Excellent communication, collaboration, and stakeholder management skills
• Detail-oriented mindset with the ability to manage multiple priorities in a fast-paced environment

Preferred Qualification

• Experience marketing B2B SaaS or enterprise technology products
• Exposure to CX, contact center, or customer engagement platforms
• Familiarity with sales enablement tools and processes
• Working knowledge of demand generation and content funnels
• Experience conducting customer interviews or building case studies

What You’ll Deliver

• Clear, compelling positioning and messaging that differentiates RADIUS in the market
• Successful product launches with strong cross-functional alignment
• A growing library of sales enablement and marketing collateral that drives conversion
• Actionable competitive and customer insights that shape product and marketing decisions

Why Join Us?

• Shape the narrative for a fast-growing tech brand defining the future of customer experience
• Your work will reach global enterprise clients and top CX leaders
• Collaborate with a supportive, innovation-driven team across product, marketing, and sales
• Opportunity to experiment with new formats, campaigns, and storytelling approaches
• Grow your skills and impact early in your PMM career while making a real difference