Lead - Marketing — SEO, Content & PPC

Emvigo Technologies Pvt Ltd; Ernakulam; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Health insurance

Learning budget for courses and certifications

Modern tools and technologies

Job summary

Emvigo Technologies Pvt Ltd is seeking a Senior Marketing Executive in Ernakulam, India. This role involves strategy and execution across SEO, content, and PPC channels, including managing budgets and leading a junior executive. You will define campaigns, drive analytics, and own the integrated marketing calendar. Ideal candidates should have 3-5 years of experience in digital marketing and demonstrated success in driving organic traffic and effective paid campaigns. Join a collaborative team focused on growth and innovative strategies.

Qualifications

• 3-5 years of hands-on experience in B2B or B2C digital marketing.
• Demonstrated growth in organic traffic and successful paid campaigns.
• Experience managing freelancers or direct reports.

Responsibilities

• Set quarterly strategy and manage budgets across paid media.
• Lead SEO audits and prioritize fixes with engineering.
• Define content strategy tied to the buyer journey.

Skills

SEO

Content Strategy

PPC Management

Analytical Skills

Communication

Tools

Ahrefs

SEMrush

Google Analytics 4

Google Ads

Meta Ads Manager

A CMS

Job description

• Direct Reports: 1-2 (including the Junior Marketing Executive)

This is a senior individual contributor role with light people management — you’ll own the strategy and execution of our organic search, content, and paid acquisition programs, and mentor the junior executive working alongside you. We’re looking for a T-shaped operator who can move between an SEO technical audit, a content strategy doc, and a Google Ads bidding review in the same day, and make each of them sharper than the last.

You won’t get a playbook handed to you. You’ll build it. What you will get is clear targets, budget ownership, and the autonomy to make the calls.

What You’ll Do

• Set quarterly channel strategy and OKRs for SEO, content, and paid media
• Own the integrated marketing calendar and ensure the three channels compound rather than compete
• Manage monthly budgets across paid channels with a clear thesis on CAC, ROAS, and payback
• Build and maintain the attribution and reporting framework the team runs on

SEO

• Lead technical SEO audits and work with engineering to prioritize fixes
• Drive topical authority strategy — cluster planning, internal linking architecture, content pruning
• Own off-page strategy: digital PR, guest contributions, partnership links
• Be accountable for organic traffic, rankings for money keywords, and organic-sourced pipeline

Content

• Define content strategy tied to the buyer journey — top, middle, and bottom of funnel
• Commission, edit, and publish high-quality long-form content (pillar pages, research reports, case studies)
• Manage freelance writers, editors, and designers
• Build distribution muscle — this isn't "publish and pray." Own syndication, repurposing, and newsletter growth

PPC & Paid Media

• Own end-to-end campaign management across Google Ads, Meta, LinkedIn (and test new channels as relevant)
• Run a disciplined testing calendar — creative, audience, landing page, bidding strategy
• Partner with the website/design team on conversion rate optimization for landing pages
• Forecast spend and pipeline impact; defend the numbers in leadership reviews

People

• Manage, coach, and grow the Junior Marketing Executive
• Give real feedback. Build their career, not just their task list.

What You Bring

• 3-5 years of hands-on experience in B2B or B2C digital marketing, with meaningful time spent in all three of SEO, content, and PPC — not just one
• A track record you can talk through with numbers: organic growth you drove, content that ranked, paid campaigns where you moved CAC or ROAS in the right direction
• Deep proficiency with the modern marketing stack: Ahrefs or SEMrush, GA4, GSC, Google Tag Manager, Google Ads, Meta Ads Manager, and at least one CMS
• Strong analytical instincts — comfortable in spreadsheets, dashboards, and basic SQL is a plus
• Excellent written and verbal communication; you can write a brief, a strategy memo, and a board-ready update
• Experience managing freelancers, agencies, or a direct report
• Strong opinions, loosely held. You'll disagree with me sometimes, and that's the job.

Nice to Have

• Experience with marketing automation (HubSpot, Marketo, Customer.io)
• Familiarity with a BI tool (Looker, Metabase, Tableau)
• Exposure to lifecycle and email marketing
• Experience launching in a new market or category
• Agency background in addition to in-house (or vice versa)

What We Offer

• Competitive compensation benchmarked to role and experience
• Health insurance for you and your dependents
• A real learning budget — courses, certifications, conferences, books
• Modern tooling — you won't be fighting your stack to do your job
• A small team where your work is visible and your opinions matter
• Clear performance expectations, honest feedback, and a path to grow

How to Apply

• A short note (300 words or fewer) on one SEO, content, or PPC bet you'd make in our business in your first 90 days, based on what you can see publicly. We're not looking for a full audit — we want to see how you think.

Join us and be part of a dynamic, collaborative, and growth-focused team!

We read every application. Cover letters that say “I’m a passionate, results-driven marketer” get read last.