SEO & GEO Executive

DIGIT Innovations; Hyderabad; On-site; INR 134,000 - 268,000; Full time

Job summary

DIGIT IT, a software development company, is seeking an industry-ready SEO & GEO Executive with at least 1 year of hands-on SEO experience to boost our digital presence and organic lead generation. The role involves keyword research, content optimization, and technical SEO across MERN stack projects.

You will collaborate with the web development team to improve rankings on Google and AI-powered platforms, plan content, build high-quality backlinks, and monitor performance through analytics tools.

Qualifications

• Minimum 1 year of practical SEO experience.
• Strong knowledge of keyword research and SEO implementation.
• Good English content writing and communication skills.
• Experience in backlink building and competitor analysis.

Responsibilities

• Develop and execute SEO strategies to improve website rankings and organic traffic.
• Conduct detailed keyword research and identify high-volume, low-competition and business-relevant keywords.
• Identify primary, secondary, long-tail and location-based keywords.
• Recommend which keywords should be targeted on specific website pages.
• Perform competitor analysis and identify keyword gaps and ranking opportunities.

Skills

On-Page SEO

Off-Page SEO

Technical SEO

Keyword Research

Competitor Analysis

Backlink Building

Content Writing

Local SEO

GEO / AEO

Tools

Google Analytics 4

Google Search Console

Google Keyword Planner

Google Trends

PageSpeed Insights

WordPress / Rank Math

ChatGPT / AI tools

Job description

Industry-Ready Internship Program with Industry Experts

DIGIT IT is looking for a skilled and result-oriented SEO & GEO Executive with at least 1 year of hands-on experience in Search Engine Optimization (SEO), keyword research, content optimization, backlink building and technical SEO.

As a software development company specializing in MERN Stack application development, web applications and technology solutions, we are looking for someone who can improve our digital presence, increase website rankings on Google and enhance our brand visibility across AI-powered search platforms such as ChatGPT, Google Gemini and Perplexity.

The ideal candidate should have the ability to independently research, recommend and execute SEO strategies, identify relevant keywords, plan content, build quality backlinks and work closely with our web development team to improve website performance and organic lead generation.

Key Responsibilities

• Develop and execute SEO strategies to improve website rankings and organic traffic.
• Conduct detailed keyword research and identify high-volume, low-competition and business-relevant keywords.
• Identify primary, secondary, long-tail and location-based keywords.
• Recommend which keywords should be targeted on specific website pages.
• Perform competitor analysis and identify keyword gaps and ranking opportunities.
• Prepare monthly SEO roadmaps and keyword strategies.

2. On-Page SEO

• Optimize website titles, meta descriptions, headings, URLs and internal linking.
• Optimize landing pages, service pages, product pages and blog content.
• Implement keyword mapping across website pages.
• Improve content structure, readability and search intent alignment.
• Implement schema markup and structured data.

3. Technical SEO – MERN Stack Applications

• Identify crawling, indexing and rendering issues.
• Understand Client-Side Rendering (CSR), Server-Side Rendering (SSR) and Static Site Generation (SSG).
• Optimize XML sitemaps, robots.txt, canonical URLs and redirects.
• Monitor website speed and Core Web Vitals.
• Identify technical SEO issues and coordinate with MERN Stack developers for implementation.
• Ensure websites are optimized for mobile devices and search engine crawlers.

4. Off-Page SEO & Backlink Building

• Develop and execute effective backlink-building strategies.
• Identify high-authority and industry-relevant websites for link-building opportunities.
• Perform guest posting, blogger outreach and digital PR activities.
• Identify relevant business directories and industry listing opportunities.
• Monitor backlink quality and competitor backlink profiles.
• Build brand authority through quality backlinks and online mentions.
• Avoid spammy, irrelevant and black-hat link-building practices.
• Research and recommend SEO-friendly blog topics and website content.
• Prepare monthly content calendars.
• Write and optimize blogs, articles, landing pages, service descriptions and case studies.
• Suggest content topics based on keyword research and competitor analysis.
• Identify opportunities to update and improve existing website content.
• Optimize content for search intent, readability and conversions.
• Use AI writing tools effectively while ensuring originality, accuracy and quality.

6. GEO & AI Search Optimization

• Understand Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
• Develop strategies to improve brand visibility across ChatGPT, Google Gemini, Perplexity and other AI-powered search platforms.
• Optimize website content for AI search discovery and potential citations.
• Develop authoritative, informative and structured content.
• Optimize FAQ sections, knowledge-based articles and relevant industry content.
• Improve brand mentions and online authority through credible publications.
• Monitor AI search visibility and brand citations wherever measurable.
• Focus on generating relevant organic traffic and qualified business enquiries.
• Optimize service pages and landing pages for conversions.
• Identify high-intent keywords related to software development services.
• Track organic leads, website enquiries and conversion performance.
• Recommend improvements to increase website enquiry rates.

8. SEO Reporting & Analytics

• Monitor keyword rankings, organic traffic, impressions and clicks.
• Analyze website performance using Google Analytics 4 and Google Search Console.
• Prepare weekly and monthly SEO performance reports.
• Monitor competitors and search engine algorithm updates.
• Identify ranking drops and implement corrective strategies.
• Maintain SEO activity trackers and content publishing schedules.

Required Technical Skills & Tools

SEO Skills

• On-Page SEO
• Off-Page SEO
• Technical SEO
• Keyword Research
• Competitor Analysis
• Backlink Building
• Content Writing & Optimization
• Local SEO
• GEO / AEO

Tools & Platforms

• Google Search Console
• Google Analytics 4 (GA4)
• Google Keyword Planner
• Google Trends
• Google PageSpeed Insights
• WordPress / Rank Math / Yoast SEO
• ChatGPT, Google Gemini and Perplexity

Technical Knowledge

• Knowledge of website crawling, indexing and rendering.
• Understanding of structured data and schema markup.

Candidate Requirements

• Minimum 1 year of practical SEO experience.
• Strong knowledge of keyword research and SEO implementation.
• Good English content writing and communication skills.
• Experience in backlink building and competitor analysis.
• Ability to identify website SEO issues and suggest solutions.
• Ability to independently manage multiple website SEO activities.
• Strong analytical and problem-solving skills.
• Interest in learning and implementing emerging AI search optimization techniques.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Improvement in targeted keyword rankings.
• Growth in organic website traffic.
• Increase in Google Search impressions and clicks.
• Growth in quality backlinks and brand mentions.
• Improvement in website technical SEO health.
• Growth in organic business enquiries and conversions.
• Improvement in AI search visibility and citations wherever measurable.
• Timely execution of SEO strategies and content calendars.

What We Expect

We are looking for a proactive SEO professional who can think strategically and execute independently.

The candidate should be capable of analyzing our websites, identifying the right keywords, recommending where and how to use them, planning content, identifying platforms for publishing articles and backlinks, coordinating with developers and continuously improving our organic search visibility.

Candidates should be able to demonstrate previous SEO projects, websites they have worked on and measurable improvements achieved.