Seo Specialist

Kots; Bengaluru; On-site; INR 650,000 - 1,000,000; Full time

Job summary

Kots in Bengaluru is seeking a results-driven SEO Specialist with 3-5 years of experience to lead advanced SEO strategies using AI-driven tools and automation. The role emphasizes technical SEO, content optimization, and AI-based search (AEO/GEO) to boost organic visibility, traffic, and conversions.

You will develop AI-powered SEO plans, optimize content with schema markup and FAQs, perform regular technical audits, work with developers, and monitor performance with GA, Search Console, Ahrefs,

Qualifications

• 3-5 years of experience in SEO (preferably tech/SaaS/D2C).
• Hands-on experience with AI tools for SEO and content generation.
• Strong knowledge of on-page, off-page, and technical SEO.
• Familiarity with AEO, GEO, and AI search optimization.

Responsibilities

• Develop and execute AI-driven SEO strategies and tactics.
• Optimize for AEO and GEO; identify keyword opportunities with AI-powered tools.
• Create and optimize SEO-friendly content; implement schema markup and FAQ optimization.
• Conduct regular technical audits (crawl errors, indexing, site speed, Core Web Vitals) and coordinate fixes with developers.
• Monitor SEO performance using GA, Search Console, Ahrefs, SEMrush; report insights.
• Execute on-page & off-page SEO efforts, including meta tags, headings, URLs, and outreach.
• Stay updated with AI search trends and experiment with automation workflows.

Skills

SEO expertise

AI tools experience

Technical SEO

Content optimization

Analytics

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

Screaming Frog

Surfer SEO

Clearscope

Job description

Job Overview

We are looking for a results-driven SEO Specialist with 3-5 years of experience to lead and execute advanced SEO strategies using AI-driven tools and automation. The ideal candidate should have strong expertise in technical SEO, content optimization, and / or AI-based search (AEO/GEO) to improve organic visibility, traffic, and conversions.

Key Roles & Responsibilities

1. AI-Driven SEO Strategy

• Develop and execute SEO strategies using AI tools (ChatGPT, Claude etc.)


• Optimize for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)


• Identify keyword opportunities using AI-powered research tools

70% Efforts are into AEO and 30% Of Efforts towards SEO

2. Content Optimization & AI Integration

• Create and optimize SEO-friendly content using AI tools


• Improve content quality, structure, and readability for search engines and AI models


• Implement schema markup, featured snippets, and FAQ optimization

3. Technical SEO

• Conduct regular technical audits (crawl errors, indexing, site speed, Core Web Vitals)


• Work with developers to fix technical issues


• Optimize website architecture and internal linking

4. Performance Tracking & Analytics

• Monitor SEO performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush


• Track rankings, traffic, conversions, and AEO scores


• Generate reports with actionable insights

5. On-Page & Off-Page SEO

• Optimize meta tags, headings, URLs, and internal linking


• Execute link‑building strategies and outreach campaigns


• Improve domain authority and backlink profile

6. AI Search & Emerging Trends

• Stay updated with AI search trends (Google SGE, Bing AI, voice search)


• Experiment with AI-generated content and automation workflows


• Continuously improve strategies based on algorithm updates

7. Collaboration & Execution

• Work closely with content, marketing, and development teams


• Align SEO strategy with paid marketing and overall business goals


• Ensure timely execution of SEO initiatives

Required Skills & Qualifications

• 35 years of experience in SEO (preferably in tech, SaaS, or D2C)


• Basic hands-on experience with AI tools for SEO and content generation


• Strong knowledge of on-page, off-page, and technical SEO


• Familiarity with AEO, GEO, and/or AI search optimization


• Experience with tools like:




• Google Analytics & Search Console


• Ahrefs / SEMrush


• Screaming Frog


• Surfer SEO / Clearscope




• Basic understanding of HTML, CSS, and website structures


• Strong analytical and problem-solving skills

Good to Have

• Experience in programmatic SEO


• Knowledge of Python or automation tools


• Experience in WordPress or CMS platforms


• Understanding of CRO (Conversion Rate Optimization)

KPIs / Success Metrics

• Organic traffic growth


• Keyword ranking improvements


• AEO / featured snippet wins


• Conversion rate from organic traffic


• Backlink growth & domain authority