Senior SEO Specialist - Remote Work

GTECH Information Technology

India

Remote

INR 1,000,000 - 1,500,000

Full time

16 hours ago

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Benefits offered by this job

Remote work

Paid time off

Performance bonus

Training & development

Career growth opportunities

Job summary

GTECH Information Technology is seeking a Senior SEO Specialist to lead AI-driven search strategy for client accounts. This remote role demands hands-on SEO expertise, strong analytics, and the ability to translate data into growth across diverse industries.

You will drive technical SEO, semantic optimization, automation workflows, and AI-enabled content strategies, collaborating with cross-functional teams to improve visibility and conversions.

Qualifications

4+ years of hands-on SEO experience, preferably within a digital agency environment.
Proven experience driving measurable SEO growth across multiple projects or industries.
Strong understanding of technical SEO, on-page SEO, content SEO, and semantic optimization.
Experience with AI Overviews (AIO), GEO, and AI-assisted search optimization.
Understanding of how LLMs retrieve, summarize, and surface content.

Responsibilities

Develop and execute end-to-end SEO strategies for multiple client accounts
Conduct SEO audits, define KPIs, and deliver measurable growth in traffic, visibility, and conversions
Stay ahead of Google algorithm updates, AI Overviews (AIO), GEO trends, and AI-driven ranking systems
Translate technical and analytical findings into actionable client recommendations
Research, prepare, and present SEO growth plans, performance reports, and strategic opportunities
Support visibility growth across traditional SERPs and AI-powered search environments
Keyword, Intent, Entity & Market Research
Conduct advanced keyword, entity, and topical authority research using AI-powered SEO tools
Identify semantic clusters, search intent opportunities, and conversational search trends
Map keywords and entities across the user journey to support SEO and GEO strategies
Discover zero-click, featured snippet, and AI-generated search opportunities
Benchmark competitor SEO, content, and SERP strategies to identify growth gaps
Build content clusters designed for semantic relevance and AI retrieval systems
AI Search, GEO & LLM Optimization
Optimize websites and content for Google AI Overviews (AIO), ChatGPT, Gemini, Perplexity, and emerging AI search platforms
Support GEO (Generative Engine Optimization) strategies focused on entity authority and semantic relevance
Structure content for AI retrieval, summarization, and answer-engine discoverability
Implement AI-first SEO practices including conversational search optimization and topical entity mapping
Monitor changes in AI-generated search results and identify new visibility opportunities
On-Page & Content Optimization
Prepare SEO-first content briefs and collaborate closely with content writers
Use AI and NLP tools (ChatGPT, SurferSEO, Frase, Jasper, Gemini) to improve content relevance and depth
Ensure content aligns with EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) principles
Optimize metadata, schema markup, heading structures, internal links, and semantic relevance
Improve content for featured snippets, People Also Ask, AI summaries, and rich search results
Technical SEO & Automation
Perform advanced technical SEO audits using Screaming Frog, Sitebulb, and enterprise crawling tools
Resolve crawlability, indexation, canonicalization, Core Web Vitals, and performance issues
Work with developers to ensure SEO best practices are implemented correctly
Implement structured data and scalable technical SEO frameworks
Build and support SEO automation workflows using Python, APIs, AI tools, or no-code platforms
Support large-scale websites, multi-domain structures, and international SEO implementations
Off-Page SEO, Digital PR & Authority Building
Develop ethical and scalable link-building and authority-building campaigns
Support AI-assisted outreach and personalization workflows
Monitor backlink quality, toxic links, and domain authority metrics
Collaborate on digital PR and brand visibility initiatives
Analytics, Reporting & Performance Insights
Measure SEO performance using GA4, GSC, Looker Studio, SEMrush, Ahrefs, and other analytics platforms
Build insightful dashboards aligned with business KPIs and organic growth objectives
Track visibility across traditional SERPs and AI-generated search experiences
Use AI and automation to improve reporting efficiency and performance analysis
Identify optimization opportunities using trends, anomalies, and competitive insights

Skills

SEO Strategy

Technical SEO

Content SEO

AI in SEO

Analytics

Education

Bachelor's degree

Tools

GA4

Looker Studio

SEMrush

Ahrefs

Screaming Frog

GTM

Job description

We are looking for a Senior SEO Specialist to join our fast-paced digital agency, someone who combines deep SEO expertise with AI-driven search strategy, automation thinking, and a strong understanding of how search is evolving beyond traditional SERPs.

This role is ideal for someone who understands not only Google rankings, but also visibility across AI-powered search ecosystems including Google AI Overviews (AIO), ChatGPT, Gemini, Perplexity, and other LLM-driven discovery platforms.

You’ll manage and grow the organic performance of multiple client accounts across diverse industries, driving measurable business impact through technical SEO, semantic optimization, automation workflows, and AI-assisted execution.

This is a remote position and requires strong communication, self-management, and proficiency in remote collaboration tools.

Key Responsibilities

SEO Strategy & Account Management
Develop and execute end-to-end SEO strategies for multiple client accounts
Conduct SEO audits, define KPIs, and deliver measurable growth in traffic, visibility, and conversions
Stay ahead of Google algorithm updates, AI Overviews (AIO), GEO trends, and AI-driven ranking systems
Translate technical and analytical findings into actionable client recommendations
Research, prepare, and present SEO growth plans, performance reports, and strategic opportunities
Support visibility growth across traditional SERPs and AI-powered search environments
Keyword, Intent, Entity & Market Research
Conduct advanced keyword, entity, and topical authority research using AI-powered SEO tools
Identify semantic clusters, search intent opportunities, and conversational search trends
Map keywords and entities across the user journey to support SEO and GEO strategies
Discover zero-click, featured snippet, and AI-generated search opportunities
Benchmark competitor SEO, content, and SERP strategies to identify growth gaps
Build content clusters designed for semantic relevance and AI retrieval systems
AI Search, GEO & LLM Optimization
Optimize websites and content for Google AI Overviews (AIO), ChatGPT, Gemini, Perplexity, and emerging AI search platforms
Support GEO (Generative Engine Optimization) strategies focused on entity authority and semantic relevance
Structure content for AI retrieval, summarization, and answer-engine discoverability
Implement AI-first SEO practices including conversational search optimization and topical entity mapping
Monitor changes in AI-generated search results and identify new visibility opportunities
On-Page & Content Optimization
Prepare SEO-first content briefs and collaborate closely with content writers
Use AI and NLP tools (ChatGPT, SurferSEO, Frase, Jasper, Gemini) to improve content relevance and depth
Ensure content aligns with EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) principles
Optimize metadata, schema markup, heading structures, internal links, and semantic relevance
Improve content for featured snippets, People Also Ask, AI summaries, and rich search results
Technical SEO & Automation
Perform advanced technical SEO audits using Screaming Frog, Sitebulb, and enterprise crawling tools
Resolve crawlability, indexation, canonicalization, Core Web Vitals, and performance issues
Work with developers to ensure SEO best practices are implemented correctly
Implement structured data and scalable technical SEO frameworks
Build and support SEO automation workflows using Python, APIs, AI tools, or no-code platforms
Support large-scale websites, multi-domain structures, and international SEO implementations
Off-Page SEO, Digital PR & Authority Building
Develop ethical and scalable link-building and authority-building campaigns
Support AI-assisted outreach and personalization workflows
Monitor backlink quality, toxic links, and domain authority metrics
Collaborate on digital PR and brand visibility initiatives
Analytics, Reporting & Performance Insights
Measure SEO performance using GA4, GSC, Looker Studio, SEMrush, Ahrefs, and other analytics platforms
Build insightful dashboards aligned with business KPIs and organic growth objectives
Track visibility across traditional SERPs and AI-generated search experiences
Use AI and automation to improve reporting efficiency and performance analysis
Identify optimization opportunities using trends, anomalies, and competitive insights

Requirements

4+ years of hands-on SEO experience, preferably within a digital agency environment
Proven experience driving measurable SEO growth across multiple projects or industries
Strong understanding of technical SEO, on-page SEO, content SEO, and semantic optimization
Experience with AI Overviews (AIO), GEO, and AI-assisted search optimization
Understanding of how LLMs retrieve, summarize, and surface content
Experience using AI tools and automation workflows within SEO operations
Familiarity with automation platforms for SEO workflows is highly preferred
Strong analytical thinking and performance-driven mindset
Excellent communication, reporting, presentation, and client-management skills
Working knowledge of HTML, CSS, and JavaScript
Bachelor's degree in Marketing, IT, or a related field