Search Engine Optimization Specialist

SRV Media; Pune District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

SRV Media Pvt. Ltd. is seeking a results-oriented SEO, AEO & GEO Specialist to enhance organic visibility and optimize content for AI-generated answers across traditional search engines and generative AI platforms.

You will conduct keyword research, perform technical SEO audits, and coordinate with content and development teams to improve brand discoverability. Experience with AI-powered search and tools like GA4, GSC, SEMrush, and Ahrefs is preferred.

Qualifications

• Bachelor's degree or equivalent in marketing or IT.
• Experience in SEO with AEO and GEO exposure preferred.
• Certifications in SEO or digital marketing are a plus.

Responsibilities

• Develop and implement on-page, off-page, and technical SEO strategies.
• Optimize metadata, headings, internal linking, and structured data.
• Conduct keyword research, competitive analysis, and intent mapping.
• Optimize content for AI-powered answers and conversational search.
• Monitor and report on organic traffic, rankings, and conversions.
• Collaborate with content and development teams to improve discoverability.
• Audit sites for Core Web Vitals, crawlability, and indexability.
• Stay updated on AI search trends and generative optimization practices.

Skills

SEO

AEO

GEO

AI-powered search

Content optimization

Technical SEO

Keyword research

Structured data

Schema markup

Google Analytics 4

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Ubersuggest

Entity-based SEO

Voice/search optimization

Education

Bachelor's degree in Marketing, Digital Marketing, IT, Computer Science, or a related field

Tools

SEMrush

Ahrefs

Screaming Frog

Ubersuggest

Google Analytics 4

Google Search Console

Schema.org

Job description

SRV Media is a performance-driven digital marketing agency specializing in SEO, Google Ads, Meta Ads, AI-driven search optimization, and growth marketing solutions across diverse industries.

We are looking for a results-oriented SEO, AEO & GEO Specialist who understands traditional search engine optimization and the evolving landscape of AI-powered search.

The ideal candidate should be capable of improving organic visibility, optimizing content for AI-generated answers, and strengthening brand discoverability across traditional search engines and generative AI platforms.

1. Search Engine Optimization (SEO)

• Conduct comprehensive keyword research, competitor analysis, and search intent mapping.
• Develop and implement on-page, off-page, and technical SEO strategies.
• Optimize website content, metadata, headings, internal linking, and structured data.
• Conduct technical SEO audits covering crawlability, indexability, Core Web Vitals, and website performance.
• Develop white-hat link-building strategies to improve domain authority and organic visibility.
• Monitor organic traffic, keyword rankings, conversions, and overall SEO performance.

2. Answer Engine Optimization (AEO)

• Optimize website content for AI-powered answers, featured snippets, People Also Ask, and conversational search queries.
• Structure content using question-based headings, concise answers, FAQs, and relevant schema markup.
• Develop content strategies aligned with natural language queries and user search intent.
• Improve content discoverability for voice search and answer-based search experiences.
• Collaborate with content teams to create authoritative, accurate, and easily interpretable information.
• Analyze performance across answer-driven search experiences and identify optimization opportunities.

3. Generative Engine Optimization (GEO)

• Develop strategies to improve brand visibility across generative AI platforms such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and Microsoft Copilot.
• Optimize content for AI-driven discovery, recommendations, citations, and brand mentions.
• Strengthen content credibility through entity optimization, topical authority, expert-backed information, and trusted references.
• Analyze how AI-powered search platforms interpret, summarize, and reference website content.
• Conduct AI search visibility audits and competitor benchmarking.
• Identify opportunities to increase brand mentions, citations, and visibility within AI-generated responses.
• Stay updated with evolving generative search technologies and AI search optimization practices.
• Monitor website performance using Google Analytics 4, Google Search Console, and SEO tools.
• Track organic traffic, keyword visibility, engagement, conversions, and search performance.
• Evaluate AI search visibility, brand mentions, and citation presence where measurable.
• Prepare monthly SEO, AEO, and GEO performance reports with actionable recommendations.
• Collaborate with content writers, developers, and marketing teams to execute optimization strategies.
• Continuously test and refine strategies based on algorithm changes, AI search developments, and performance insights.
• Strong understanding of SEO, AEO, GEO, and search intent optimization.
• Hands-on experience with on-page, off-page, and technical SEO.
• Knowledge of AI-powered search engines, Google AI Overviews, and generative search experiences.
• Experience using SEMrush, Ahrefs, Screaming Frog, Ubersuggest, or similar tools.
• Proficiency in Google Analytics 4 and Google Search Console.
• Understanding of structured data, schema markup, entity-based SEO, and content optimization.
• Familiarity with AI search visibility monitoring and competitive benchmarking.
• Basic understanding of HTML, website architecture, and technical SEO principles.
• Strong analytical thinking, problem-solving, communication, and reporting skills.
• Ability to collaborate across content, technology, and digital marketing teams.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, IT, Computer Science, or a related field.
• Practical experience in SEO, with exposure to AEO and GEO strategies preferred.
• Relevant certifications in SEO, Google Analytics, or digital marketing are an added advantage.
• Experience working with multiple clients or within a digital marketing agency is preferred.
• Experience optimizing websites for Google AI Overviews and AI-powered search discovery.
• Familiarity with LLM-based search behavior and conversational query optimization.
• Experience implementing structured data and building topical authority.
• Ability to conduct SEO, AEO, and GEO audits independently.
• Understanding of emerging AI search measurement tools and reporting frameworks.
• Growth in organic search visibility and qualified website traffic.
• Improvement in keyword rankings, engagement, and organic conversions.
• Increased visibility in featured snippets and relevant answer-based search results.
• Growth in measurable brand mentions and citations across AI-powered search platforms.
• Successful implementation of technical and content optimization recommendations.
• Improvement in overall search visibility and client campaign performance.