Seo Executive

Entropy Enterprise; Sector 10; On-site; INR 300,000 - 540,000; Full time

Job summary

Entropy Enterprise is seeking an SEO Specialist to develop and execute strategies that improve organic rankings, traffic, and visibility. The role entails keyword research, competitor analysis, and content gap analysis to identify growth opportunities.

You will optimize on-page elements, conduct technical audits, and collaborate with content writers and developers to embed SEO best practices across the site.

Qualifications

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
• 1-3 years of hands-on experience in SEO strategy and implementation.
• Strong knowledge of Google algorithms, ranking factors, and technical SEO fundamentals.

Responsibilities

• Develop, plan, and execute effective SEO strategies to improve organic rankings, traffic, and visibility.
• Conduct keyword research, competitor analysis, and content gap analysis to identify new growth opportunities.
• Manage and optimize on-page SEO elements including meta tags, headers, URL structure, image optimization, schema markup, and internal linking.
• Oversee and implement off-page SEO strategies including link-building, guest posting, and partnerships to improve domain authority.
• Perform technical SEO audits to identify and resolve issues related to crawlability, indexation, site structure, page speed, and mobile usability.
• Collaborate with content writers and developers to ensure SEO best practices are integrated throughout content creation and website development.
• Use analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz to monitor site performance and track key metrics.
• Prepare and share monthly SEO performance reports, highlighting progress, insights, and recommendations.
• Stay updated with the latest algorithm updates, SEO trends, and industry best practices, implementing them to maintain competitiveness.
• Guide and mentor junior team members, fostering an SEO-first approach across departments.

Skills

SEO strategy

Keyword research

On-page SEO

Off-page SEO

Technical SEO

Education

Bachelor's degree in Marketing, Communications, Computer Science, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

WordPress

CMS platforms

HTML/CSS

Job description

Key Responsibilities:

• Develop, plan, and execute effective SEO strategies to improve organic rankings, traffic, and visibility.
• Conduct keyword research, competitor analysis, and content gap analysis to identify new growth opportunities.
• Manage and optimize on-page SEO elements including meta tags, headers, URL structure, image optimization, schema markup, and internal linking.
• Oversee and implement off-page SEO strategies including link-building, guest posting, and partnerships to improve domain authority.
• Perform technical SEO audits to identify and resolve issues related to crawlability, indexation, site structure, page speed, and mobile usability.
• Collaborate with content writers and developers to ensure SEO best practices are integrated throughout content creation and website development.
• Use analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog to monitor site performance and track key metrics.
• Prepare and share monthly SEO performance reports, highlighting progress, insights, and recommendations.
• Stay updated with the latest algorithm updates, SEO trends, and industry best practices, implementing them to maintain competitiveness.
• Guide and mentor junior team members, fostering an SEO-first approach across departments.

Desired profile :

• Bachelors degree in Marketing, Communications, Computer Science, or a related field.
• 1-3 years of hands-on experience in SEO strategy and implementation.
• Strong knowledge of Google algorithms, ranking factors, and technical SEO fundamentals.

Key Skills:

• Proficiency in tools like Google Analytics, Search Console, SEMrush, Ahrefs & Moz
• Experience with WordPress, CMS platforms, and basic HTML/CSS is a plus.
• Strong communication and collaboration abilities with cross functional teams.