Digital Marketing Executive

361 Degrees Marketing; Ahmedabad District; On-site; INR 300,000 - 600,000; Full time

Job summary

361 Degrees Marketing is seeking an SEO Executive to enhance organic search rankings and online visibility. The role involves planning and executing SEO campaigns across on-page, technical, and off-page aspects, plus content writing and blog optimization.

You will manage client social media, conduct keyword research, and use tools like Google Analytics, SEMrush, and Google Webmaster to measure progress and drive ROI.

Qualifications

• 1-2 years of experience in Internet/Digital Marketing with focus on SEO.
• Familiarity with SEO tools such as Google Sheets and Google Slides.
• Thorough knowledge of on-page and off-page SEO techniques, including meta tags and site speed optimization.
• Proven track record of achieving top keyword rankings on major search engines.
• Strong communication skills and ability to work collaboratively with the marketing team.
• Exposure to social media marketing platforms and running ads for clients.

Responsibilities

• Upload and manage client social media pages; write captions, research, plan, and manage client calendars.
• Develop and implement SEO strategies including content writing, technical and on-page/off-page SEO, and link building.
• Conduct keyword research to identify high-traffic keywords for SEO campaigns.
• Optimize website content, blog posts, descriptions, and images for search rankings and user engagement.
• Monitor SEO performance with tools like Google Analytics, SEMrush, and Google Webmaster; prepare ROI reports.

Skills

SEO knowledge

Keyword research

Content writing

Social media management

Analytics

Communication

Tools

Google Sheets

Google Slides

Google Analytics

Google Webmaster

Google My Business

SEMrush

Job description

361 Degrees Marketing is more than a digital agency—we combine creativity, enthusiasm and strategic thinking to deliver impactful marketing solutions. Our philosophy goes beyond conventional marketing, creating unique, out-of-the-box ideas that add value to businesses. We design distinctive campaigns that strengthen brands and expand their reach.

Responsibilities:

• Upload and manage social media pages of clients. Write captions and research, plan, manage, execute calendar for clients.
• Develop and implement effective SEO strategies, including SEO content writing, technical SEO, on-page SEO, off-page SEO, link building, and blog posting, to improve the website's organic search rankings and visibility.
• Conduct keyword research and analysis to identify relevant and high-traffic keywords or key phrases to target in SEO campaigns.
• Optimize website content, including blog posts, page descriptions, and images, to improve search engine rankings and user engagement.
• Stay updated with the latest SEO trends, search engine algorithms, and industry best practices to ensure the website remains compliant with search engine guidelines.
• Manage and execute social media optimization activities across platforms like Facebook, Instagram, Twitter, Pinterest, etc., to drive organic traffic and enhance brand visibility.
• Utilize tools like Google Webmaster, Google Analytics, and Google My Business to monitor website performance, track SEO efforts, and generate actionable insights for continuous improvement.
• Collaborate with the marketing team to align SEO strategies with overall marketing objectives and campaigns.
• Work on off-page SEO activities, including quality link-building techniques, to enhance the website's domain authority and backlink profile.
• Assist in maintaining the website's architecture for improved user-friendliness, easy navigation, and enhanced user experience.
• Measure and analyze the performance of SEO projects using various web analytics tools, such as Google Analytics, and SEMrush and prepare regular reports to showcase SEO progress and ROI.
• Propose and implement new approaches and innovative ideas to improve search engine rankings and organic search traffic.
• Collaborate with seniors and team members to enhance SEO strategies and share insights for continuous improvement.
• Demonstrate an analytical mindset and critical thinking to identify areas of improvement and optimization in SEO campaigns.
• Display excellent writing skills for creating engaging blog posts, page descriptions, and other SEO content.

Desired Candidate Profile:

• Minimum of 1-2 years of experience in Internet/Digital Marketing with a focus on SEO, though freshers with relevant knowledge can also apply.
• Familiarity with SEO tools such as Google Sheets, Google Slides, etc.
• Thorough knowledge of on-page and off-page SEO techniques, including meta tags, robots.txt, and site speed optimization.
• Proven track record of achieving top keyword rankings on major search engines, possess knowledge of leveraging Uber suggest, Google keyword planner and to create backlinks.
• Strong communication skills and the ability to work collaboratively with the marketing team.
• Exposure to social media marketing platforms and experience in managing and executing social media activities.
• Analytical mindset and the ability to use data-driven insights to enhance SEO strategies.
• Overall, the SEO Executive will play a crucial role in improving the website's search engine rankings, organic traffic, and overall online visibility through effective SEO strategies and best practices.
• The role might expect the candidate to manage social media postings and run ads for clients.

Qualifications

• 1-2+ years' of technical experience
• Strong analytical skills
• Understanding of all search engines and functions as well as marketing