SEO Analyst

Ecphasis Infotech Private Limited; Chennai District; On-site; INR 350,000 - 520,000; Full time

Benefits offered by this job

Provident Fund

Career growth

Exposure to SEO & digital marketing

Job summary

Ecphasis Infotech Private Limited is seeking a passionate SEO Analyst to enhance organic visibility and lead generation. You will collaborate with developers, content creators, designers, and marketing teams for technical SEO, on-page optimization, and schema markup initiatives.

The role involves audits, keyword research, video SEO coordination, and performance analysis to improve rankings and traffic. 0–2 years of SEO experience preferred, with certificates or projects welcomed.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Computer Science, IT or related field.
• 0–2 years SEO experience or related internships/projects preferred.
• Strong analytical and problem-solving abilities.

Responsibilities

• Conduct regular technical and comprehensive SEO audits of websites.
• Identify and resolve crawling, indexing, broken links, redirects, and duplicate content issues.
• Analyze Google Search Console and Google Analytics data to track performance.
• Monitor organic traffic, rankings, impressions, clicks, CTR, conversions, and other SEO KPIs.
• Perform keyword research and competitor analysis to identify content gaps.
• Develop and maintain internal linking strategies and optimize on-page elements.
• Coordinate with content and marketing teams for video SEO opportunities and optimization.
• Prepare weekly and monthly SEO performance reports.

Skills

Technical SEO

Keyword Research

On-Page SEO

Google Analytics

Schema Markup

Education

Bachelor's degree

Digital Marketing

Computer Science

Tools

SEMrush

Ahrefs

Screaming Frog

Google Analytics

Google Search Console

Job description

• We are seeking a passionate, analytical, and results-driven SEO Analyst with strong knowledge of technical SEO, keyword research, on-page optimization, website audits, Schema Markup, and SEO performance analysis. The role involves improving organic visibility, search rankings, website traffic, and lead generation. The candidate will collaborate with developers, content creators, designers, and marketing teams and will also support video SEO and video content coordination.

Educational Qualification

• Bachelor’s Degree in: Marketing
• Digital Marketing
• Computer Science
• Information Technology
• Business Administration
• Any related field
• Relevant certifications or practical projects in SEO, Digital Marketing, Technical SEO, Content Marketing, Google Analytics, or Search Console will be an added advantage.
• Conduct regular technical and comprehensive SEO audits of websites.
• Identify and resolve issues related to crawling, indexing, broken links, redirects, duplicate content, canonical tags, page speed, and mobile usability.
• Analyze Google Search Console and Google Analytics data.
• Monitor organic traffic, keyword rankings, impressions, clicks, CTR, conversions, and other SEO KPIs.
• Perform keyword research and competitor analysis.
• Optimize title tags, meta descriptions, headings, URLs, internal links, images, and website content.
• Develop and maintain effective internal linking strategies.
• Identify content gaps and recommend SEO-focused pages and topics.
• Implement and manage Schema Markup / Structured Data.
• Work with developers to implement and validate relevant Schema types.
• Monitor Schema errors and warnings using Google Search Console and validation tools.
• Support Core Web Vitals and page-speed optimization initiatives.
• Identify video content opportunities based on SEO keywords and search trends.
• Coordinate with content and marketing teams for video shoots and SEO requirements.
• Prepare SEO-focused video topics, titles, descriptions, keywords, and content briefs.
• Monitor competitor rankings, backlinks, content strategies, and SEO activities.
• Prepare weekly and monthly SEO performance reports.
• Track organic traffic, rankings, backlinks, leads, conversions, and technical SEO improvements.
• Maintain an SEO action plan and prioritize tasks based on business impact.
• Collaborate with developers, content creators, designers, and video production teams.

Required Technical Skills SEO & Website Optimization

• Technical SEO
• On-Page SEO
• Website SEO Auditing
• Keyword Research
• Competitor Analysis
• Content Optimization
• Internal Linking
• Search Intent Analysis

Technical SEO

• HTML Basics
• Meta Tags
• Canonical Tags
• Robots.txt
• XML Sitemaps
• Redirects
• Core Web Vitals
• Page-Speed Optimization

Schema & Structured Data

• Schema Markup
• Structured Data
• Organization Schema
• LocalBusiness Schema
• Product Schema
• Service Schema
• Article Schema
• FAQ Schema
• Breadcrumb Schema
• VideoObject Schema

SEO Tools

• Google Search Console
• Google Analytics
• Google Keyword Planner
• SEMrush
• Ahrefs
• Screaming Frog
• Schema Validation Tools
• Experience working with B2B, industrial, manufacturing, engineering, or technology websites.
• Knowledge of YouTube SEO and video optimization.
• Experience implementing or managing structured data
• Understanding of content marketing and digital marketing.
• Basic knowledge of HTML and website development.
• Experience coordinating with developers and content teams.
• Knowledge of Google Search Console and Google Analytics reporting.
• Strong analytical and problem-solving abilities.
• Good communication and coordination skills.
• Ability to manage multiple SEO activities and prioritize tasks effectively.
• Bachelor’s degree in Marketing, Digital Marketing, Computer Science, IT, or a related field.
• 0–2 years of SEO experience.
• Strong understanding of SEO fundamentals and technical SEO.
• Knowledge of keyword research and competitor analysis.
• Familiarity with Google Search Console and Google Analytics.
• Understanding of Schema Markup and structured data.
• Basic knowledge of HTML, meta tags, canonical tags, robots.txt, XML sitemaps, redirects, and indexing.
• Strong analytical and problem-solving skills.
• Good communication and coordination skills.
• Candidates with practical SEO projects, internships, certifications, or hands‑on experience are encouraged to apply.
• Organic traffic growth
• Keyword ranking improvements
• Organic leads and conversions
• Search visibility and impressions
• CTR improvement
• Technical SEO issue resolution
• Website health score
• Indexed pages and crawlability
• Schema implementation and validation
• Backlink growth and quality
• Video search visibility and engagement
• Competitive salary based on:
• Technical SEO knowledge
• SEO tools and practical skills
• Keyword research and analytical capabilities
• Overall suitability for the role
• Provident Fund
• Learning and career growth opportunities
• Exposure to SEO and Digital Marketing projects
• Collaborative and supportive work environment
• Opportunity to work with Developers, Content, Design, and Marketing teams
• Opportunity to work on real-world SEO and Digital Marketing projects.
• Hands‑on experience in technical SEO, website audits, keyword research, and content optimization.
• Exposure to modern SEO tools and technologies.
• Opportunity to work on websites across technology, business, and other industries.
• Experience in Schema Markup, technical optimization, and SEO performance tracking.
• Exposure to video SEO and digital content initiatives.
• Learning, mentorship, and career growth opportunities.
• Collaborative and technology-driven work environment.
• Opportunity to contribute directly to organic traffic, visibility, and lead‑generation initiatives.
• Employment Type: Full-Time
• Department: Digital Marketing / Marketing