Off-Page SEO & Backlink Executive

The Cogent; Jaipur; On-site; INR 360,000 - 600,000; Full time

Job summary

The Cogent in Jaipur, Rajasthan is seeking a results-driven Off-Page SEO & Link Building Executive to strengthen website authority and improve rankings. You will spearhead backlink initiatives, blogger outreach, and competitor backlink analysis to boost organic visibility.

Ideal candidates have 1–3 years of hands-on experience, are adept at using Ahrefs, Semrush, Moz, and Google Search Console, and can execute scalable link-building campaigns with a focus on quality over quantity.

Qualifications

• 1–3 years of hands-on experience in off-page SEO and link building.
• Strong understanding of backlinks, referring domains, and link quality assessment.
• Experience with guest posting, blogger outreach, and competitor backlink research.
• Familiarity with Ahrefs, Semrush, Moz, and Google Search Console.
• Excellent communication, research, negotiation, and analytical skills.
• Ability to identify relevant websites and execute scalable link-building campaigns.
• Knowledge of white-hat SEO practices and Google guidelines.

Responsibilities

• Plan and execute off-page SEO strategies to improve keyword rankings and website authority.
• Build high-quality backlinks through guest posting, niche edits, contextual links, and relevant website outreach.
• Identify and evaluate backlink opportunities based on domain authority, relevance, traffic, and link quality.
• Conduct competitor backlink analysis to discover new link-building opportunities.
• Manage blogger outreach, guest posting, and relationship building with website owners and publishers.
• Perform link gap analysis and develop strategies to acquire relevant, high-quality backlinks.
• Monitor existing backlinks, identify toxic or spammy links, and maintain a healthy backlink profile.
• Use SEO tools such as Ahrefs, Semrush, Moz, and Google Search Console for backlink analysis and performance tracking.
• Track and report key metrics, including referring domains, backlinks acquired, domain rating, and keyword ranking improvements.
• Stay up to date on Google algorithm updates, SEO best practices, and ethical link-building techniques.

Skills

Off-page SEO

Link building

Backlinks

Anchor text optimization

Competitor backlink research

Guest posting

Blogger outreach

Communication skills

Analytical skills

White-hat SEO

Tools

Ahrefs

Semrush

Moz

Google Search Console

Job description

Department: Digital Marketing

Experience: 1–3 Years

Employment Type: Full-Time

Location: Jaipur, Rajasthan (Work From Office)

Job Overview:

We are looking for a result-oriented Off-Page SEO & Link Building Executive to strengthen website authority, improve search engine rankings, and increase organic visibility through effective off-page SEO strategies. The ideal candidate should have hands-on experience in backlink building, link acquisition, competitor backlink analysis, and domain authority improvement.

Key Responsibilities:

• Plan and execute off-page SEO strategies to improve keyword rankings and website authority.
• Build high-quality backlinks through guest posting, niche edits, contextual links, and relevant website outreach.
• Identify and evaluate backlink opportunities based on domain authority, relevance, traffic, and link quality.
• Conduct competitor backlink analysis to discover new link-building opportunities.
• Manage blogger outreach, guest posting, and relationship building with website owners and publishers.
• Perform link gap analysis and develop strategies to acquire relevant, high-quality backlinks.
• Monitor existing backlinks, identify toxic or spammy links, and maintain a healthy backlink profile.
• Use SEO tools such as Ahrefs, Semrush, Moz, and Google Search Console for backlink analysis and performance tracking.
• Track and report key metrics, including referring domains, backlinks acquired, domain rating, and keyword ranking improvements.
• Stay up to date on Google algorithm updates, SEO best practices, and ethical link-building techniques.

Required Skills & Qualifications:

• 1–3 years of hands-on experience in off-page SEO and link building.
• Strong understanding of backlinks, referring domains, anchor text optimization, and link quality assessment.
• Experience in guest posting, blogger outreach, contextual link building, and competitor backlink research.
• Familiarity with Ahrefs, Semrush, Moz, and Google Search Console.
• Good communication, research, negotiation, and analytical skills.
• Ability to identify relevant websites and execute scalable link-building campaigns.
• Knowledge of white-hat SEO practices and Google Search guidelines.

Preferred:

• Practical experience in acquiring quality backlinks for multiple websites or industries.
• Ability to focus on backlink quality, relevance, and long-term SEO growth rather than just link quantity.
• A proactive approach to achieving monthly link-building targets and improving organic performance.