SEO and Social Media Manager

Xynosoft; India; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading digital marketing agency in India is seeking an experienced SEO and Social Media Manager to develop and implement comprehensive strategies that enhance online presence. The ideal candidate will have proven experience in SEO and social media management, proficiency in analytics tools, and strong communication skills. Key responsibilities include optimizing website content, managing social media accounts, and reporting on campaign effectiveness. A bachelor's degree in Marketing or Communications is preferred.

Qualifications

• Proven experience as an SEO and Social Media Manager or similar role.
• Strong understanding of SEO principles and best practices.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement SEO and social media strategies.
• Monitor and analyze website performance using SEO tools.
• Create and curate high-quality engaging content for social media.

Skills

SEO strategies

Keyword research

Social media management

Content creation

Google Analytics

Creative thinking

Organizational skills

Education

Bachelor’s degree in Marketing or Communications

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

Job description

The SEO and Social Media Manager will be responsible for developing, implementing, and managing our SEO and social media strategies. This role requires a creative and analytical thinker who can contribute to enhancing our online presence, driving traffic, and engaging our audience.

Responsibilities

• Knowledge in SEO strategies
• Keyword research and analysis
• Optimize website content
• Meta tags
• On-page elements for SEO
• Monitor and analyze website performance using SEO tools
• Perform competitor analysis
• Develop and implement social media strategies
• Create and curate high-quality engaging content for social media platforms
• Manage social media accounts including posting and scheduling
• Monitor social media performance metrics and adjust strategies as needed
• Collaborate with the content and design teams to produce visually appealing and informative posts
• Stay current with social media trends and tools
• Implement best practices
• Work with the content team to develop SEO-friendly content for blogs, articles, and website pages
• Ensure that all content aligns with the brand's voice and tone
• Track and report on key SEO and social media metrics, providing insights and recommendations for improvement
• Create monthly reports to show the effectiveness of SEO and social media campaigns

Requirements

• Proven experience as an SEO and Social Media Manager or similar role
• Strong understanding of SEO principles, algorithms, and best practices
• Proficiency in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
• Excellent written and verbal communication skills
• Creative thinking and problem-solving abilities
• Ability to work independently and as part of a team
• Strong organizational and time management skills
• Bachelor’s degree in Marketing, Communications, or a related field is preferred
• Familiarity with HTML/CSS and website CMS platforms
• Experience with paid social media advertising
• Knowledge of email marketing and other digital marketing channels