Seo Analyst

Leadtap Digi Solutions Coimbatore; Coimbatore District; On-site; INR 1,000,000 - 2,000,000; Full time

Job summary

Leadtap Digi Solutions Coimbatore is seeking an experienced SEO professional with 26 years of hands-on expertise to drive organic growth and improve search engine rankings. You will manage end-to-end SEO strategies to increase website visibility, traffic, and measurable business outcomes.

You will audit client sites, work with content teams, perform keyword research, monitor metrics, coordinate with developers, and provide actionable insights and regular ROI and KPI reports.

Qualifications

• 26+ years of hands-on SEO experience.
• Proficient with GA, keyword tools, and SEO reporting tools.
• Strong knowledge of AI-driven SEO strategies.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Develop, implement, and manage SEO strategies to enhance organic search visibility and drive traffic
• Conduct thorough SEO audits for client websites, identifying areas for improvement and implementing corrective actions
• Collaborate with the content marketing team to ensure SEO best practices are integrated into content creation and distribution
• Manage keyword research and analysis to identify growth opportunities and improve SERP rankings
• Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and others to make adjustments to strategy as necessary
• Coordinate with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work closely with clients to understand their business objectives and align SEO strategies accordingly
• Provide actionable insights and regular reports to clients and internal teams on campaign performance, including ROI and KPIs
• Set up, configure, and validate events and key events in Google Tag Manager and Google Analytics 4 to ensure accurate conversion tracking and performance measurement

Skills

SEO

Google Analytics

Keyword tools

SEO reporting tools

Data-driven analysis

Content collaboration

Communication

Cross-functional teamwork

Tools

Google Tag Manager

Google Analytics 4

Job description

We are looking for an experienced SEO professional with 26 years of hands-on expertise in driving organic growth and improving search engine rankings. The ideal candidate should have strong knowledge of modern SEO strategies, including AI-driven search optimization such as AI Overviews (AIO) and Generative Engine Optimisation (GEO). The role involves managing end-to-end SEO strategies to increase website visibility, traffic, and measurable business outcomes.

Responsibilities:

• Develop, implement, and manage SEO strategies to enhance organic search visibility and drive traffic
• Conduct thorough SEO audits for client websites, identifying areas for improvement and implementing corrective actions
• Collaborate with the content marketing team to ensure SEO best practices are integrated into content creation and distribution
• Manage keyword research and analysis to identify growth opportunities and improve SERP rankings
• Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and others to make adjustments to strategy as necessary
• Coordinate with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work closely with clients to understand their business objectives and align SEO strategies accordingly
• Provide actionable insights and regular reports to clients and internal teams on campaign performance, including ROI and KPIs
• Set up, configure, and validate events and key events in Google Tag Manager and Google Analytics 4 to ensure accurate conversion tracking and performance measurement
  

Required Skills:

• Proven experience in SEO and a solid understanding of Google Analytics, keyword tools, and SEO reporting tools
• Experience with data-driven SEO analysis and optimization
• Strong understanding of search engine algorithms and ranking methods
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams