IT Sales

Silex Softwares Private Limited; Ambala; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Silex Softwares Private Limited is seeking a Senior SEO Manager to lead organic growth, improve search visibility, and drive qualified traffic and conversions. You will own technical SEO, content strategy, and performance analytics, with a focus on AI-driven search experiences and evolving SERP formats.

The role requires 5–8 years of hands-on SEO experience, strong analytics, and the ability to mentor a team of SEO professionals while collaborating with content, development, and marketing teams.

Qualifications

• 5–8 years of hands-on SEO experience.
• Strong understanding of technical, on-page, and off-page SEO.
• Experience with content optimization and keyword research.
• Proficiency in GA4, GSC, and SEO tools (SEMrush/Ahrefs).
• Excellent communication, reporting, and project management skills.

Responsibilities

• Develop and execute comprehensive SEO strategies aligned with business goals.
• Lead keyword research, intent analysis, and keyword-to-page mapping.
• Oversee on-page and technical SEO, internal linking, and site architecture.
• Conduct technical audits and improve crawling, indexing, and Core Web Vitals.
• Develop content strategies to boost topical authority and traffic.
• Optimize content for AI-driven search experiences and featured snippets.
• Monitor rankings, traffic, conversions using Google tools and SEO platforms.
• Lead backlink analysis, digital PR, and ethical link-building initiatives.
• Manage SEO executives and collaborate with content, dev, and marketing teams.
• Prepare regular performance reports and translate insights into actions.
• Stay updated on algorithm updates and emerging SEO practices.

Skills

SEO strategy

Technical SEO

On-page optimization

Off-page optimization

Content optimization

Analytics & reporting

Project management

Communication skills

Tools

Google Analytics 4

Google Search Console

SEMrush

Ahrefs

Job description

We’re looking for a results-driven Senior SEO Manager to lead our organic growth strategy, improve search visibility, and drive qualified organic traffic and conversions.

The ideal candidate should have strong expertise in technical SEO, content strategy, keyword research, and performance analytics, along with a solid understanding of the evolving search landscape, including Google AI Overviews, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

Key responsibilities

• Develop and execute comprehensive SEO strategies aligned with business goals.
• Lead keyword research, search intent analysis, competitor analysis, and keyword-to-page mapping.
• Oversee on-page SEO, technical SEO, internal linking, and website architecture.
• Conduct technical audits and identify issues affecting crawling, indexing, rankings, and Core Web Vitals.
• Develop content strategies to improve organic visibility, topical authority, and qualified traffic.
• Optimize content for Google AI Overviews, featured snippets, and AI-driven search experiences.
• Monitor keyword rankings, organic traffic, conversions, and SEO performance using Google Search Console, GA4, and SEO tools.
• Lead backlink analysis, digital PR, and ethical link-building initiatives.
• Manage and mentor SEO executives and collaborate with content, development, and marketing teams.
• Prepare regular performance reports, identify growth opportunities, and translate insights into actionable strategies.
• Stay updated on Google algorithm updates, search trends, and emerging SEO practices.

Requirements

• 5–8 years of hands-on SEO experience, including experience managing SEO projects or teams.
• Strong understanding of technical SEO, on-page SEO, off-page SEO, and content optimization.
• Proficiency in Google Search Console, Google Analytics 4, SEMrush, Ahrefs, or equivalent tools.
• Experience with technical SEO audits, structured data, XML sitemaps, robots.txt, canonical tags, and indexation management.
• Strong analytical skills, and the ability to connect SEO performance with business outcomes.
• Experience managing multiple websites, projects, or competitive markets is an advantage.
• Excellent communication, reporting, and project management skills.
• Familiarity with AEO, GEO, LLMO, and AI search optimization is a strong plus.

What we’re looking for

A strategic thinker who can combine technical expertise, content-led growth, and data-driven decision-making to build sustainable organic visibility and measurable business results.