SEO/AEO Specialist

7741 WILEY APAC SERVICES LLP; Dadri; On-site; INR 400,000 - 800,000; Full time

Job summary

7741 Wiley APAC Services LLP is seeking an SEO/AEO Specialist to optimize websites for main search engines and AI platforms. You will perform technical audits, improve crawlability, indexability, and speed, and apply E-E-A-T, NLP, and Entity Optimization to boost rankings.

Collaborating with Product, Design and MarTech, you will implement schema markup and data labels to enhance AI trust and ensure the site delivers strong organic growth and revenue opportunities.

Qualifications

• Experience with SEO fundamentals and technical audits.
• Familiarity with NLP or AI-related search concepts is a plus.

Responsibilities

• Review websites to win across major search engines and AI platforms.
• Perform technical audits to improve crawlability, indexability, and speed.
• Execute data-driven keyword research and content reviews to uncover trends and gaps.
• Implement Schema markup and Entity Optimization to boost AI trust and rankings.

Job description

About the Role

Reporting to the Senior Manager, Web Experience Optimization, the SEO/AEO Specialist reviews our websites to ensure they win across all primary search engines and AI platforms. They conduct technical audits to identify issues with crawlability, indexability, and speed, helping our sites stay competitive and ready for both traditional bots and new AI crawlers. Working within the Senior Manager’s strategy, the Specialist performs data‑driven keyword research and content reviews to find search trends and fill knowledge gaps. They apply E‑E‑A‑T principles, Natural Language Processing and Entity Optimization to ensure our brand earns top rankings and AI citations. They also build and manage Schema markup to label our data, making it easy for engines like Bing and ChatGPT to trust our content. Partnering with Product, Design and MarTech, they deploy scalable improvements that keep our sites healthy and help the brand grow. Success means getting the right people to our sites, so they become customers and bring in revenue. We track progress by winning more market share in both regular and AI search, driving organic growth, and making sure our sites work perfectly for both people and bots.