SEO/AEO Specialist

Wiley; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Wiley is seeking an SEO/AEO Specialist to drive organic growth by optimizing websites for search engines and AI platforms.

Reporting to Senior Manager, Web Experience Optimization, you will perform technical audits, keyword research, and content reviews, applying E‑E‑A‑T, NLP and Entity Optimization to boost rankings and AI citations.

You will build and manage Schema markup and collaborate with Product, Design and MarTech to deploy scalable improvements that attract customers.

Responsibilities

• Conduct technical audits to improve crawlability, indexability, and site speed.
• Perform data-driven keyword research and content reviews to identify trends.
• Apply E‑E‑A‑T, NLP and Entity Optimization to boost rankings and AI citations.
• Build and manage Schema markup to label data for engines like Bing and ChatGPT.
• Collaborate with Product, Design and MarTech to deploy scalable site improvements.

Job description

About the Role

Reporting to the Senior Manager, Web Experience Optimization, the SEO/AEO Specialist reviews our websites to ensure they win across all primary search engines and AI platforms. They conduct technical audits to identify issues with crawlability, indexability, and speed, helping our sites stay competitive and ready for both traditional bots and new AI crawlers. Working within the Senior Manager’s strategy, the Specialist performs data‑driven keyword research and content reviews to find search trends and fill knowledge gaps. They apply E‑E‑A‑T principles, Natural Language Processing and Entity Optimization to ensure our brand earns top rankings and AI citations. They also build and manage Schema markup to label our data, making it easy for engines like Bing and ChatGPT to trust our content. Partnering with Product, Design and MarTech, they deploy scalable improvements that keep our sites healthy and help the brand grow. Success means getting the right people to our sites, so they become customers and bring in revenue. We track progress by winning more market share in both regular and AI search, driving organic growth, and making sure our sites work perfectly for both people and bots.