SEO/AEO Specialist

Wiley Global Technology; Dadri; On-site; INR 800,000 - 1,800,000; Full time

Job summary

Wiley Global Technology in India seeks an SEO/AEO Specialist to optimize our websites for search engines and AI platforms. You will conduct technical audits, implement NLP-driven optimization, and manage schema markup to boost rankings and AI citations.

Working with Product, Design, Brand, and Analytics, you will deploy scalable improvements and track KPIs to drive organic growth and revenue. Fluency in English is essential.

Qualifications

• 3+ years hands-on SEO experience, including AEO for high-authority sites.
• Proven ability to improve traffic and visibility through technical/content optimization.
• Strong knowledge of E-E-A-T, NLP, and schema markup.

Responsibilities

• Audit site health and optimize backend infra (JS, CSS, HTML, sitemaps, robots.txt, hreflang, canonical tags).
• Develop and apply keyword research and content reviews to close knowledge gaps.
• Build and maintain schema markup to assist engines and AI models.
• Collaborate with Product/Design/MarTech to prioritize backlogs for SEO/AEO work.

Skills

SEO Strategy

AEO

Technical SEO

Core Web Vitals

Content Optimization

NLP for search

Keyword Research

Schema / Structured Data

HTML/JS/CSS basics

Analytics (GA4/Adobe)

Education

Bachelor’s degree in digital marketing/CS/Analytics

Tools

Screaming Frog

PageSpeed Insights

Google Search Console

Chrome DevTools

SimilarWeb

SEMrush

Conductor

Enterprise CMS

JSON-LD/Structured Data

Job description

Job Description:

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:

Reporting to the Senior Manager, Web Experience Optimization, the SEO/AEO Specialist reviews our websites to ensure they win across all primary search engines and AI platforms. They conduct technical audits to identify issues with crawlability, indexability, and speed, helping our sites stay competitive and ready for both traditional bots and new AI crawlers.

Working within the Senior Manager’s strategy, the Specialist performs data-driven keyword research and content reviews to find search trends and fill knowledge gaps. They apply E-E-A-T principles, Natural Language Processing and Entity Optimization to ensure our brand earns top rankings and AI citations. They also build and manage Schema markup to label our data, making it easy for engines like Bing and ChatGPT to trust our content.

Partnering with Product, Design, and MarTech, they deploy scalable improvements that keep our sites healthy and help the brand grow. Success means getting the right people to our sites, so they become customers and bring in revenue. We track progress by winning more market share in both regular and AI search, driving organic growth, and making sure our sites work perfectly for both people and bots.

Technical Site Health & Engineering:

• Audit andoptimizesite backend infrastructure (JavaScript, CSS, HTML, sitemaps, robots.txt files,hreflangandcanonicaltags etc)
• Resolve crawling, indexing,renderingand performanceissues
• Manage Structured Data.
• Work with the ProductOwnerto build/prioritize backlogs forMarTechteams.

Content & Answer Optimization (AEO)

• Conduct periodic content audits
• Apply NLP, Entity Optimization, Topic Clustering, and E-E-A-T
• Develop optimization guides
• Track AI citations
• Optimize forconversational intent and semantic search.
• Implement andmaintaininternal linking strategies to strengthen topic clusters, improve crawlability, and signal content
• Relationships to search engines and AI models.to search engines and AI models.

Analytics, Measurement & Reporting

• Track and report on SEO/AEO health using the KPIs set by the Manager, WEO.
• Work with Analytics to build and managedashboardsthat track growth and AI citations.
• Measure ‘before and after’ results to show exactly how much traffic and visibility our technical and content optimizationsgained.
• Analyzedata to findperformance issuesor contentgaps, thensuggestevidence-based ideas fortheexperimentbacklog.

Cross-Functional Collaboration

• Collaborate withProduct Owner,Design/UX, Brand, Content, Martech, and Analytics to align search goals,fixes,prioritiesandreporting.
• Ensure WCAG compliance
• Facilitate cross-departmentalSEO/AEOknowledge-sharinginitiatives.
• Partner with CRO Specialist to ensure experimentsmaintainSEO / AEO integrity.

Enablement & SEO/AEO-Driven Culture

• Create SEO/AEO playbooks
• Coachcontent authorsonwritingintent-driven,SEO/AEO-readycontent
• Deliver training sessions to build SEO/AEO awareness across marketing teams.

AI Search Research & Innovation

• Conduct market, competitor, and trend research
• Monitor emerging AI Search platformsand track shifts in LLM behavior.
• Test newAEOtactics
• Surface findings and recommendations to the Senior Manager for roadmap consideration

What We Are Looking For

• Bachelor’s degree in digital marketing, Computer Science, Data Analytics, or related field.
• 3+ years of hands-on experience in SEO, with early experience in AEO for high-authority sites.
• Proven track record of executing technical and content optimization initiatives that delivered measurable traffic and visibility improvements.
• Experience in applying E-E-A-T to build brand credibility.
• Strong knowledge of Core Web Vitals, Structured Data (JSON-LD), and bot/AI model behavior (crawling/indexing).
• Practical HTML/JavaScript/CSS knowledge to troubleshoot front-end rendering and communicate with engineering teams.
• Experience using NLP, Entity Mapping, and Topic Clustering to establish domain authority.
• Proficiency in keyword/prompt research, intent mapping, and metadata optimization for people-first search.
• Proficiency in Adobe Analytics and GA4 to evaluate complex datasets.
• Strong experience of Screaming Frog, PageSpeed Insights, Google Search Console, and Chrome DevTools for technical auditing.
• Hands-on experience with SimilarWeb, SEMrush, Conductor, and enterprise CMS environments.
• A disciplined, data-backed approach to ROI targets.
• Skilled in creating technical playbooks and leading internal workshops.
• Comfortable with ambiguity and evolving best practices in AI search.
• Proactive commitment to staying current with SEO/AEO trends and platform changes.
• Ability to collaborate with Product, CRO, Design/UX, Brand, Analytics, Content and Martech teams.
• Fluent in English

We power infinite possibilities.

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.

Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [e-mail] for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies. Wiley proactively displays target base pay range for United Kingdom, Canada and USA based roles.