SEO, AEO & GEO Specialist

NIF Global Salt Lake; Bidhannagar; On-site; INR 400,000 - 900,000; Full time

Job summary

NIF Global Salt Lake seeks an SEO, AEO, and GEO Specialist to enhance visibility on Google, Bing, and AI platforms. You will conduct keyword, competitor, and content gap analyses, optimize on-page/technical SEO, and improve featured snippets and voice search coverage.

You will collaborate with writers, designers, and developers to apply best practices across pages, track AI mentions, and report results to strengthen topical authority and brand visibility.

Qualifications

• Understanding of search algorithms and how AI answer engines surface content.
• Hands-on with Google Search Console, GA4, and Semrush/Ahrefs/Screaming Frog
• Basic HTML and structured data (JSON-LD)
• Strong analytical and communication skills

Responsibilities

• Run keyword research, competitor analysis, and content gap analysis
• Own on-page and technical SEO: meta tags, schema markup, site speed, crawlability, and indexation
• Optimize content for featured snippets, People Also Ask, and voice search (AEO)
• Improve brand citations and visibility in AI-generated answers (GEO)
• Build topical authority through entity-focused content and white-hat link building
• Track rankings, traffic, and AI mentions, and report on results
• Work with writers, designers, and developers to apply best practices on every page

Skills

SEO

AEO

GEO

Keyword research

Analytics

Content optimization

Tools

Google Search Console

GA4

Semrush

Ahrefs

Screaming Frog

Job description

About the Role:

We're hiring an SEO, AEO, and GEO Specialist to make Organization - NIF Global Salt Lake visible on Google, Bing, and AI platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews.

Responsibilities:

• Run keyword research, competitor analysis, and content gap analysis


• Own on-page and technical SEO: meta tags, schema markup, site speed, crawlability, and indexation


• Optimize content for featured snippets, People Also Ask, and voice search (AEO)


• Improve brand citations and visibility in AI-generated answers (GEO)


• Build topical authority through entity-focused content and white-hat link building


• Track rankings, traffic, and AI mentions, and report on results


• Work with writers, designers, and developers to apply best practices on every page

Requirements:

• Understanding of search algorithms and how AI answer engines surface content


• Hands-on with Google Search Console, GA4, and Semrush/Ahrefs/Screaming Frog


• Basic HTML and structured data (JSON-LD)


• Strong analytical and communication skills