SEO & GEO Specialist

HUFT; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

HUFT is seeking a results-driven SEO & GEO Specialist to own organic growth across traditional search engines and AI-powered platforms. You will focus on improving discoverability, driving qualified traffic, and translating performance insights into measurable business growth.

You will lead end-to-end SEO/ GEO strategies, optimize content, monitor analytics, and collaborate with cross-functional teams to boost brand visibility and revenue in the Indian market.

Qualifications

• 4–5 years of SEO experience with a D2C/e-commerce background.
• Strong understanding of SEO, GEO and AI-powered search.
• Working knowledge of Google Search Console, GA4, SEMrush, Ahrefs and other relevant tools.

Responsibilities

• Own end-to-end SEO and GEO strategy, execution, and performance.
• Drive organic traffic, keyword rankings, revenue, and brand visibility across search engines.
• Improve brand mentions and citations across AI search platforms like ChatGPT, Gemini, Perplexity.
• Manage on-page, off-page, and technical SEO, including content optimization and schema implementation.
• Identify growth opportunities through keyword research, competitor analysis, and AI search trends.
• Track SEO and GEO performance and share actionable insights with stakeholders.
• Collaborate with content, technology, and marketing teams to execute growth initiatives.
• Apply basic knowledge of Google Business Profile and local SEO.

Skills

SEO

GEO

AI-powered search

Analytical skills

Stakeholder communication

Tools

Google Search Console

GA4

SEMrush

Ahrefs

Job description

Role Overview

We are looking for a results-driven SEO & GEO Specialist to own organic growth across traditional search engines and AI-powered search platforms. The role will focus on improving discoverability, driving qualified traffic, and translating performance insights into measurable business growth.

Key Responsibilities

• Own end-to-end SEO and GEO strategy, execution, and performance.
• Drive organic traffic, keyword rankings, revenue, and brand visibility across search engines.
• Improve brand mentions and citations across ChatGPT, Gemini, Perplexity, and other AI search platforms.
• Manage on-page, off-page, and technical SEO, including content optimization and schema implementation.
• Identify growth opportunities through keyword research, competitor analysis, and AI search trends.
• Track SEO and GEO performance and share clear, actionable insights with key stakeholders.
• Collaborate with content, technology, and marketing teams to execute growth initiatives.
• Apply basic knowledge of Google Business Profile (Google My Business) and local SEO.

Requirements

• 4-5 years of SEO experience, with a mandatory D2C / e-commerce background.
• Strong understanding of SEO, GEO, and AI-powered search.
• Working knowledge of Google Search Console, GA4, SEMrush, Ahrefs, and other relevant tools.
• Strong analytical, problem-solving, and stakeholder communication skills.
• Ability to independently manage projects and deliver measurable growth.

Skills: search engines,seo,google