Senior Territory Manager - Sales

Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]; Salem; On-site; INR 900,000 - 1,350,000; Full time

Job summary

Mahindra & Mahindra Limited invites applications for a Territory Manager Sales in the Farm Division in India. The role focuses on driving enquiry generation, converting leads, and offering mechanisation solutions for farmers with large land holdings.

Responsibilities include live demos, bundled tractor-and-implement sales, and leadership in upskilling farm labourers and drivers. Strong collaboration with internal teams is essential.

Qualifications

• 2–5 years of total experience in Tractor Industry.
• Experience managing sales territories with large farmers.
• Track record of lead generation and solution selling.

Responsibilities

• Drive enquiry generation and convert leads for Mahindra portfolio.
• Demonstrate proof of concept and live demonstrations to farmers.
• Identify new revenue opportunities with bundled tractor-implement sales.
• Coach and develop tractor drivers and farm workers on equipment use.
• Maintain territory coverage, client relationships, and sales metrics.
• Collaborate with cross-functional teams to deliver solutions.
• Report sales performance and market feedback.

Skills

Lead Generation

Customer Relationship Management (CRM)

Data Analysis

Territory Coverage Optimization

Negotiation

Sales Planning

Education

B.E/B.Tech - Agricultural Engineering

Tools

CRM systems

Job description

Job Description:

Responsibilities & Key Deliverables

As a Territory Manager Sales within Mahindra & Mahindra Ltds Farm Division, your core responsibility lies in driving enquiry generation and converting leads for the Mahindra portfolio tailored specifically for farmers possessing substantial land holdings. You will play a pivotal role in offering comprehensive farm mechanisation solutions that address the distinct requirements across varying crop growth stages, thereby supporting sustainable agricultural productivity.

Your role encompasses forging strong partnerships with farmers by showcasing proof of concept scenarios and operational demonstration models that illustrate the tangible benefits of Mahindras mechanisation equipment. By doing so, you will contribute to enhancing farm operational efficiency and yield outcomes.

Innovative exploration of new revenue opportunities for farmers will be a priority, whereby you will identify and promote bundled solution-based sales strategies. This includes emphasising the competitive advantages of Mahindra tractors combined with a broad implement product range, delivering holistic mechanisation solutions.

An essential aspect of your leadership will involve the upskilling and development of farm labourers and tractor operators. You will facilitate training programmes designed to improve the effective utilisation of farm mechanisation equipment, thereby elevating operational safety and productivity standards.

In addition, you will be responsible for territory management by optimising coverage and building client relationships through diligent customer engagement, enquiry management, and performance monitoring. This role demands close collaboration with internal teams to align sales strategies with market intelligence and customer feedback.

• Develop and implement targeted sales plans to boost enquiry generation and conversion rates within the assigned geographic territory.
• Maintain continuous interaction with farmers to understand their mechanisation needs and provide tailored solutions using Mahindras comprehensive product portfolio.
• Conduct live demonstrations and proof of concept sessions to validate product efficacy and strengthen customer trust.
• Identify new business opportunities by analysing market trends and customer requirements to expand farmer revenue streams.
• Coordinate training sessions to elevate skills of tractor drivers and farm workers on mechanisation equipment operation and maintenance.
• Employ bundled solution selling techniques to illustrate the superior performance and value-add of the Mahindra tractor and implements combination.
• Collaborate with cross-functional teams to ensure seamless delivery of products and services while upholding quality and customer delight.
• Track and report sales metrics regularly, facilitating continuous improvement and accountability.

Preferred Industries

Farm Sector

Education Qualification

B.E/B.Tech - Agricultural Engineering

General Experience

2 - 5 years of total experience in Tractor Industry

Critical Experience

Critical experience required for this role involves an intricate understanding of the agricultural sector’s mechanisation landscape and sales processes. Candidates must bring proven expertise in managing sales territories with a focus on farmers owning high acreage, ensuring tailored mechanisation advisory and solution selling.

The ability to operate within complex distribution networks to generate enquiries, convert leads, and sustain high customer satisfaction is crucial. Previous responsibility for conducting effective product demonstrations, deploying proof of concept models, and training end‑users on machinery use and safety are key success factors.

Experience in identifying and developing new revenue streams through innovative farm mechanisation approaches is highly valued. Candidates should be adept at bundling tractor and implement sales to deliver integrated solutions that meet evolving agricultural needs.

Proficiencies in data-driven decision‑making, market intelligence interpretation, and territory optimisation are essential to maintain competitive advantage and business growth.

• Expertise in farm mechanisation sales to large-scale farmers, including detailed knowledge of mechanisation equipment capabilities and benefits.
• Demonstrated history of successful enquiry management and lead conversion in the agricultural sector.
• Proven capability in delivering impactful product demonstrations and operational training to farmers and agricultural labourers.
• Strong skills in developing bundled solutions that combine tractors with implement ranges to resolve multi‑stage crop requirements.
• Experience leveraging customer insights and market data to identify untapped revenue opportunities and enhance product positioning.
• Capability to manage relationships across diverse farmer segments while fostering trust and long‑term partnerships.
• Proficient in collaborating with cross-functional teams to align sales objectives with operational execution.

System Generated Core Skills

• Consumer Insighting
• Credit Management
• Customer Profitability
• Customer Relationship Management (CRM)
• Customer Segmentation
• Data Reporting
• Manpower Management
• Designing Review Mechanism
• Financial Management
• Financial Reporting
• Inventory Management
• Key Account Management
• Lead Generation
• Market Intelligence
• Market Research
• Marketing Campaigns
• Negotiation
• Performance Management
• Training & Development
• Promotional Activities
• Revenue Generation
• Reward Management
• Sales Planning
• Territory Coverage Optimization
• Data Analysis
• Capability Building
• Enquiry Management