Area Sales Manager

Mahindra & Mahindra Limited; Purnia; On-site; INR 450,000 - 750,000; Full time

Job summary

Mahindra and Mahindra Limited is seeking a field-oriented professional to advise farmers, manage FaaS centres and drive agri-input sales across designated geographies. The role involves training Field Commercial Managers, guiding rental customers, and coordinating with seed and crop care teams to maximize farm solutions.

The candidate will supervise multiple centres, plan activities monthly and quarterly, and ensure high-quality demonstrations and advisory services to farmers.

Qualifications

• M.Sc. (Ag) or PG in Agri Business Management from a reputed college/university.
• B.Sc. (Ag) with at least 3 years of experience in a similar role.

Responsibilities

• Advising farmers on best agricultural practices via meetings and the MAG app.
• Train FCMs on agronomy, crop management and irrigation advisory.
• Guide enrollment of farmers on AB Lite and AB premium services.
• Plan, monitor and supervise FCMs to ensure quality demos and advisory.
• Support Rental Managers for enrollments and customer service to farmers.
• Oversee FaaS centres, train FCMs on selling pitches and dashboards onboarding.
• Plan monthly/quarterly activities with FCMs and rental managers.
• Sell AB premium services and collaborate with seeds and crop care teams for dealer sales.

Education

M.Sc. (Ag) or PG in Agri Business Management

B.Sc. (Ag) with 3+ years experience

Job description

Responsibilities

• 1. Agri  Advisory
  • a. Advising farmers on the best practices of agriculture through various farmer meetings and through MAG app.
  • b. Training FCMs over providing quality advisory on Agronomy, Crop Management and Irrigation management.
  • c. Training them on MAG app  enrolling farmers on AB Lite and AB premium services.
  • d. Planning, Monitoring and Supervising the work of FCMs and ensuring they conduct the DemoÂs effectively and provide quality advisory on farming.
• 2. Rental Services
  • a. Guiding the Rental Managers for Rental Entrepreneur enrolments.
  • b. Provide support to Rental Managers for effective customer services to the farmers in case there are product complaints from the farmers.
  • c. Monitor and Ensure the Demos are conducted effectively and the leads are routed to the Rental Entrepreneurs
  • d. Act as a SPOC for all information on our Rental Services in the Territory.
  • e. Provide Tractor and Farm Machinery Sales Leads to the sales team of farm machinery and tractor businesses (FD or SD)
• 3. FaaS centre Managements
  • a. To oversee the FaaS Centres in the territory. One TM would be responsible for 3-4 FaaS Centres.
  • b. Train the FCMs on - FaaS selling pitch, different packages, need based solutions, handling queries, etc.,
  • c. To ensure dealerÂs on boarding on new dashboards, farm equipmentÂs and new practices of farming.
• 4. Planning
  • a. Operational Planning of the activities which he will be conducting along with the FCM and rental manager in his geography on monthly and quarterly basis.
  • b. Allocating the activities to the FCM and rental managers for their timely execution of it
• 5. Agri  Input/ Agri  Advisory product sales
  • a. To Sell AB premium services to farmers.
  • b. To generate revenue for the Agri  input sales business assigned to him/her for his/her geography
  • c. To collaborate with the Teams of seeds, crop care to conduct farmer activities and ensure sale for dealers.

Experience

3 to 7 yrs.

Qualifications

• 1. M.Sc. (Ag) of PG in Agri Business Management FresherÂs from reputed Agri Colleges/Universities. Students from Agri Extension programs would also be good fit.
• 2. BSc (Ag) with minimum 3 years of experience in a similar role.

Our commitment to Diversity, Equity, and Inclusion

At Mahindra and Mahindra Limited, we believe that diversity drives innovation, and inclusion is at the heart of everything we do. We are committed to cultivating a workplace where every individual feels valued, respected, and empowered to thrive. We are proud to be an Equal Opportunity Employer. All qualified applicants will be considered for employment without regard to age, caste, race, religion, color, ethnic origin, gender identity, nationality, physical or mental disability, medical condition, sexual orientation, educational background, marital or domestic partnership status, pregnancy or childbirth, veteran status, citizenship status, ancestry, financial status, or any other personal characteristic protected by applicable law. We actively encourage candidates from all backgrounds to apply and bring their unique perspectives to our teams. We are committed to ensuring an accessible and inclusive experience for all applicants. Together, we rise by embracing differences and building a future that reflects the communities we serve.