Senior Specialist- Performance Marketing

Encompass; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Encompass is seeking a Sr Specialist- Performance Marketing to own growth for its D2C brands in Mumbai. The role blends hands-on campaign management in Meta and Google with deep data analysis and executive storytelling.

You will lead end-to-end paid acquisition, optimize monthly media spends, and build dashboards in Excel to translate metrics into actionable strategies. Candidates with 4–6 years of experience and ₹1–5 Cr monthly spends will fit well.

Qualifications

• 4–6 years of strong experience in performance marketing / paid media.
• Deep hands-on expertise across Meta Ads and Google Ads.
• Proven experience managing ₹1–5 Cr in monthly media spend.
• Experience in a large D2C business or a top digital/performance marketing agency.
• Strong understanding of D2C growth metrics, customer acquisition, and performance economics.
• Advanced comfort with Excel and data-driven analysis.
• Meta/Google platform certifications are highly preferred.
• Exceptional communication and presentation skills.

Responsibilities

• Lead end-to-end paid acquisition across Meta and Google, from campaign strategy and setup through optimization and scaling.
• Manage and optimize monthly media spends ensuring budgets are deployed efficiently against business goals.
• Continuously identify opportunities to improve acquisition efficiency, unlock scale, and drive sustainable growth.
• Own weekly and monthly reporting, build dashboards, and translate data into actionable recommendations for senior stakeholders.

Skills

Performance marketing

Paid media

Meta Ads

Google Ads

Data analysis

Tools

Excel

Job description

Build. Scale. Optimize. Own Growth.

Build. Scale. Optimize. Own Growth.

Your Role:

We’re looking for a Sr Specialist- Performance Marketing who knows what it takes to turn media spend into meaningful business growth.

This is a high-ownership role for someone who is equally comfortable inside the Meta and Google consoles, deep in Excel, and presenting insights to senior stakeholders. You’ll lead performance marketing for our D2C brands with the opportunity to directly influence how these businesses scale.

If you’ve managed significant media spends, think beyond CTRs and ROAS, and enjoy combining sharp analysis with decisive execution, this role is built for you.

What You’ll Own:Performance Marketing

• Lead end-to-end paid acquisition across Meta and Google, from campaign strategy and setup through optimization and scaling.
• Manage and optimize monthly media spends ensuring budgets are deployed efficiently against business goals.
• Continuously identify opportunities to improve acquisition efficiency, unlock scale, and drive sustainable growth.

Growth Analytics

• Go beyond platform metrics to understand the complete D2C growth funnel and business economics.
• Track and interpret metrics such as ROAS, CAC, CPA, CVR, AOV, revenue, contribution margins, and other relevant growth KPIs.
• Use data to uncover what is working, what isn’t, and where the next growth opportunity lies.

Reporting & Business Intelligence

• Own the weekly and monthly performance reporting for all brands.
• Build clear, robust analyses and dashboards using Excel and other relevant tools.
• Turn complex performance data into concise insights, recommendations, and actions for business stakeholders.

Growth Strategy

• Translate business objectives into effective media strategies across audiences, campaigns, budgets, and creative requirements.
• Partner with creative, brand, product, and business teams to strengthen the overall acquisition engine.
• Stay ahead of platform developments, emerging performance marketing practices, and opportunities to improve campaign effectiveness.

Stakeholder Leadership

• Communicate performance with clarity and confidence across teams and senior leadership.
• Present results, explain the why behind performance, and make clear recommendations on where to invest next.
• Bring structure, ownership, and a strong point of view to performance marketing decisions.

What Makes You a Great Fit

• 4–6 years of strong experience in performance marketing / paid media.
• Deep hands‑on expertise across Meta Ads and Google Ads.
• Proven experience managing ₹1–5 Cr in monthly media spend.
• Experience in a large D2C business or a top‑tier digital/performance marketing agency.
• Strong understanding of D2C growth metrics, customer acquisition, and performance economics.
• Advanced comfort with Excel and data‑driven analysis.
• A strong track record of working directly within advertising platforms rather than operating purely at a strategic or managerial level.
• Multiple relevant Meta and Google certifications are highly preferred.
• Exceptional communication and presentation skills, with the ability to make data easy to understand and decisions easy to act on.
• A highly analytical, commercially minded approach with a bias toward ownership and execution.

About Encompass

Encompass, a publicly listed company, is a House of Brands focused on building high‑impact premium D2C brands. Our current brands span across home, lifestyle, gourmet food, and emerging wellness categories.

The Current Brand Portfolio Includes

Stoa Paris: A premium home and lifestyle brand offering French‑inspired bedsheets, comforters, and home décor, focused on modern design, comfort, and quality materials.

SmallBatch: A gourmet food brand offering chef‑crafted, small‑batch sauces and condiments designed to bring premium dining flavours into everyday meals.

Blisshome: A smart everyday home furnishing brand designed to offer comfortable, functional and stylish bedding solutions for aspirational Indian consumers who lead busy lives.

Skills: performance marketing,excel,d2c,metrics