Senior Software Engineer - Salesforce Data cloud & Marketing Personalizationcloud

Dentsu Global Services

Bengaluru

On-site

INR 1,800,000 - 2,400,000

Full time

14 days+

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Job summary

Dentsu Global Services is seeking a Technical Lead to architect and deliver customer engagement solutions using Salesforce Data Cloud and Marketing Cloud Personalization. You will lead data models, ingestion pipelines, and real-time personalization strategies across digital channels.

Collaborate with marketing, analytics, product, and engineering teams to drive personalized experiences while ensuring data quality, privacy compliance, and scalable architectures.

Qualifications

Hands-on implementation with Salesforce Data Cloud and MCP including real-time personalization deployment.
Expertise in Data Cloud ingestion, identity resolution, profile unification, segmentation, and activation.
Designing real-time personalization use cases using MCP, Interaction Studio, and behavioral data.
Understanding customer journey orchestration with Journey Builder and MCP-driven engagement.
Consent management, customer profile stitching, and CDP best practices.
API integrations (REST, SOAP), event-driven architectures, and data connectors.
Integration of Data Cloud and MCP with enterprise MarTech platforms and CRMs.
Knowledge of data governance and privacy regulations (GDPR, CCPA).

Responsibilities

Lead the technical design and implementation of Salesforce Data Cloud solutions.
Architect data models and ingestion pipelines for unified customer profiles.
Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization.
Collaborate with business stakeholders to translate requirements into scalable solutions.
Guide development teams in building reusable components and automation scripts.
Ensure data quality, performance optimization, and privacy compliance.
Troubleshoot complex data and integration issues across platforms.
Mentor junior engineers and contribute to technical standards and best practices.
Support audience creation, segmentation, and journey orchestration workflows.
Evaluate emerging technologies and contribute to roadmap planning for Data Cloud adoption.

Skills

Salesforce Data Cloud

Marketing Cloud Personalization

Real-time Personalization

Journey Orchestration

Consent + CDP

APIs (REST/SOAP)

Event-driven Architecture

Enterprise MarTech Integration

Privacy Compliance (GDPR/CCPA)

Education

Bachelors in Engineering (CS/IT/Data)

Other fields with strong communication

Tools

Salesforce CRM/Service/Commerce

Cloud platforms: AWS/GCP/Azure

CI/CD & DevOps

Containerization

Job description

Immediate to 30 Days Joiners only.

Job Description :

We are seeking a skilled and forward-thinking Technical Lead to architect and deliver customer engagement solutions leveraging both Salesforce Data Cloud and Marketing Cloud Personalization (MCP). This role is ideal for professionals with deep expertise in creating unified customer profiles, real-time personalization strategies, and data-driven marketing experiences across digital channels.

The successful candidate will lead the design of scalable data and personalization architectures, oversee data ingestion, identity resolution, audience activation, and real-time decisioning, while ensuring seamless integration between Data Cloud, MCP, and the broader MarTech ecosystem. This role requires close collaboration with marketing, analytics, product, and engineering teams to drive highly personalized customer experiences and measurable business outcomes.

Must have skills :

1. Hands-on implementation experience with Salesforce Data Cloud and Marketing Cloud Personalization (MCP), including architecture, configuration, and deployment of real-time personalization solutions such as Open-Time Email (OTE) campaigns, web and mobile personalization, product recommendations, decisioning strategies, audience segmentation, and behavioral targeting.

2. Strong expertise in Data Cloud capabilities, including data ingestion, identity resolution, profile unification, audience segmentation, and activation.

3. Proven experience designing and implementing real-time personalization use cases using MCP, Interaction Studio, and behavioral customer data.

4. Strong understanding of customer journey orchestration across Salesforce Marketing Cloud, including Journey Builder and MCP-driven engagement strategies.