Social Media Executive

TRIPCITI.COM; Maharashtra; On-site; INR 279,000 - 391,000; Full time

Benefits offered by this job

Paid sick time

Job summary

TRIPCITI.COM is seeking a Social Media Executive to plan, create, and publish content across client channels, including Instagram, Facebook, LinkedIn, X and YouTube.

You'll work closely with the Account Manager, design and video teams to turn briefs into on-brand content that drives results, manage calendars, write captions, brief creatives, and monitor performance with weekly/monthly insights.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
• 1–3 years of hands-on social media experience, preferably in an agency.
• Strong written English; Hindi or other regional languages are a plus.
• Working knowledge of Meta Business Suite, Instagram Insights, and scheduling tools.

Responsibilities

• Plan and maintain monthly content calendars for multiple clients across Instagram, Facebook, LinkedIn, X, and YouTube.
• Write captions, hooks, scripts, and copy aligned to each brand's tone of voice.
• Brief designers and video editors, and review creatives before delivery.
• Schedule and publish posts on time; manage day-to-day community engagement (comments, DMs, replies).
• Coordinate with influencers, creators, and UGC contributors.
• Track trends, audio, and competitor activity; suggest timely content ideas.
• Monitor performance (reach, engagement, followers, clicks) and prepare weekly/monthly reports with insights.
• Support paid social campaigns with creative inputs and basic performance tracking.
• Handle client feedback and revisions within agreed timelines.

Skills

Social media planning

Copywriting

Community management

Analytics tracking

Influencer coordination

Education

Bachelor's degree in Marketing/Mass Communication/Business

Tools

Meta Business Suite

Buffer or Hootsuite

Canva

CapCut

Job description

*Job Description: Social Media Executive*

*Role overview*

We're looking for a Social Media Executive to plan, create, and publish content across our clients' social channels. You'll work closely with the Account Manager, design, and video teams to turn briefs into engaging, on-brand content that drives results.

*Key responsibilities*

• Plan and maintain monthly content calendars for multiple clients across Instagram, Facebook, LinkedIn, X, and YouTube
• Write captions, hooks, scripts, and copy aligned to each brand's tone of voice
• Brief designers and video editors, and review creatives before delivery
• Schedule and publish posts on time; manage day-to-day community engagement (comments, DMs, replies)
• Coordinate with influencers, creators, and UGC contributors
• Track trends, trending audio, and competitor activity, and suggest timely content ideas
• Monitor performance (reach, engagement, followers, link clicks) and prepare weekly/monthly reports with insights
• Support paid social campaigns with creative inputs and basic performance tracking
• Handle client feedback and revisions within agreed timelines

*Requirements*

• Bachelor's degree in Marketing, Mass Communication, Business, or a related field
• 1-3 years of hands-on social media experience, preferably in an agency
• Strong written English; Hindi or other regional languages are a plus
• Working knowledge of Meta Business Suite, Instagram Insights, and scheduling tools (Buffer, Hootsuite, or similar)
• Basic skills in Canva, CapCut, or similar tools
• Good understanding of Reels, short-form video, and platform algorithms
• Ability to manage multiple clients and deadlines at once

*Good to have*

• Experience with Meta Ads Manager
• Exposure to influencer marketing and UGC campaigns
• Experience across varied industries (retail, logistics, F&B, training/education)

*Key skills*

Creative thinking, copywriting, attention to detail, time management, communication, adaptability

*What we offer*

• Exposure to multiple brands and industries
• Hands-on learning in strategy, content, and client servicing
• Growth path to Senior Social Media Executive / Content Strategist
• [Salary range / benefits, to be added by HR]

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits

• Paid sick time

Work Location: In person