Senior Social Media Account Manager

ApplyMint; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

ApplyMint is seeking a Senior Social Media Account Manager in Bangalore (on-site) to lead campaign strategies, manage brand social handles, and drive integrated online/offline marketing. You will collaborate with copywriters and designers, analyzing metrics to optimize performance for multiple clients.

The role requires 3+ years in social media management, excellent communication, and a strong grasp of platform algorithms and best practices. On-site role in Bengaluru.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field (Master's preferred).
• 3+ years experience in social media management in an agency or similar environment.
• Proven success in devising and executing social media strategies for multiple clients.
• Excellent written and verbal communication skills for internal and client communication.
• Deep understanding of social media platforms, algorithms, formats and best practices.
• Proven ability to drive results via integrated online/offline marketing.

Responsibilities

• Create campaign strategies and monitor execution to meet brand objectives.
• Manage social handles on Instagram, Facebook, LinkedIn, X, etc.
• Develop, implement and manage monthly social media strategy.
• Measure success of campaigns using required metrics.
• Collaborate with copywriters and designers to tailor content for target groups.
• Coordinate with industry professionals and third-party vendors as needed.
• Provide feedback to team to achieve results.

Skills

Social media management

Campaign strategy

Content creation

Analytics and reporting

Communication skills

Education

Bachelor's degree in Marketing, Communications, or related

Master's degree preferred

Tools

Instagram

Facebook

LinkedIn

X

Job description

Job Role: Senior Social Media Account Manager

Experience Level: 3+ years

Location: Bangalore, On-site

Job Description:

• Create campaign strategies and monitor the execution to achieve the brand objectives.
• Manage social handles of the brand, like Instagram, Facebook, LinkedIn, X etc.
• Develop, implement and manage a brand's social media strategy on a monthly basis.
• In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting.
• Measure the success of every social media campaign, as per required metrics.
• Work with copywriters and designers to ensure content is well-suited and appealing to the defined target group for respective brands.
• Communicate with industry professionals and 3rd party vendors if and when required.
• Provide constructive feedback to the team(copy & design) to achieve desired results.

Requirements:

1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
2. 3+ years of proven experience in social media management within a client-based agency or related environment.
3. Demonstrated success in devising and executing impactful social media strategies for a variety of clients.
4. Excellent written and verbal communication skills, conveying ideas clearly to internal teams and clients.
5. Profound understanding of social media platforms, algorithms, content formats, and best practices.
6. Proven track record of generating exceptional results via integrated marketing strategies(online+offline)