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Job summary
A growing marketing agency in India is looking for a Social Media Manager to develop and manage social media strategies across various platforms. The ideal candidate should have a Bachelor’s degree in Marketing or Communications, with at least 3 years of experience in social media management. Responsibilities include creating campaign strategies, managing social media accounts, and measuring campaign success to align with brand objectives. This role demands strong communication skills and a deep understanding of social media trends.
Qualifications
3+ years of proven experience in social media management within a client‑based agency.
Proven track record of executing impactful social media strategies.
Excellent written and verbal communication skills required.
Responsibilities
Create campaign strategies to achieve brand objectives.
Manage all brand social handles like Instagram, Facebook, and LinkedIn.
Develop and implement monthly social media strategies.
Skills
Social media management
Communication skills
Strategy development
Marketing knowledge
Campaign measurement
Education
Bachelor's degree in Marketing or Communications
Master's degree
Job description
Responsibilities
Create campaign strategies and monitor the execution to achieve the brand objectives.
Manage social handles of the brand, like Instagram, Facebook, LinkedIn, X etc.
Develop, implement and manage a brand's social media strategy on a monthly basis.
In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting.
Measure the success of every social media campaign, as per required metrics.
Work with copywriters and designers to ensure content is well‑suited and appealing to the defined target group for respective brands.
Communicate with industry professionals and 3rd party vendors if and when required.
Provide constructive feedback to the team (copy design) to achieve desired results.
Requirements
1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
2. 3+ years of proven experience in social media management within a client‑based agency or related environment.
3. Demonstrated success in devising and executing impactful social media strategies for a variety of clients.
4. Excellent written and verbal communication skills, conveying ideas clearly to internal teams and clients.
5. Profound understanding of social media platforms, algorithms, content formats, and best practices.
6. Proven track record of generating exceptional results via integrated marketing strategies (online+offline).