Manager-SEO

Ketto Online Ventures Pvt Ltd; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Ketto Online Ventures Pvt Ltd in Mumbai, India is seeking an experienced SEO Specialist to lead the development and execution of comprehensive SEO strategies. You will work across functions to optimize on-page, off-page, and technical SEO while collaborating with content and development teams to drive sustainable organic growth.

The role requires 5+ years in SEO, strong analytical skills, and proficiency with major SEO tools.

Qualifications

• A bachelor's degree in marketing, computer science, or a related field (advanced degree preferred).
• 5+ years of proven experience as an SEO specialist or similar role with a track record of successful SEO strategies and results.
• Deep understanding of search engine algorithms, ranking factors, and best practices in SEO.
• Proficiency in keyword research and analysis tools.
• Strong analytical skills with the ability to analyze complex data sets and draw actionable insights.
• Experience with SEO tools like Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.
• Solid knowledge of HTML, CSS, and website development frameworks.
• Excellent communication and leadership skills.
• Ability to work in a fast-paced, deadline-driven environment.
• Up to date with the latest industry trends and changes in search engine algorithms.

Responsibilities

• Develop and execute comprehensive SEO strategies that align with organizational goals.
• Conduct keyword research and analyze performance to improve rankings and organic traffic.
• Optimize on-page and off-page elements, including content and link-building.
• Collaborate with developers on technical SEO issues like crawlability and site speed.
• Work with content teams to optimize content for SEO and engagement.
• Monitor SEO metrics and generate reports to guide improvements.
• Stay updated on industry trends and search engine updates to maintain a competitive edge.

Skills

SEO strategy

Keyword research

Analytics

Leadership

Communication

Education

Bachelor's degree in marketing, computer science, or related field

Advanced degree preferred

Tools

Google Analytics

Google Search Console

SEMrush

Moz

Job description

• Develop and execute comprehensive SEO strategies: Create and implement innovative SEO strategies that align with the organization s goals and objectives. Stay updated with industry trends and search engine algorithm updates to ensure the website remains optimized for search engines.
• Keyword research and analysis: Conduct thorough keyword research to identify high-value keywords and search terms relevant to our industry. Analyze keyword performance and make data-driven recommendations to improve search rankings and increase organic traffic.
• On-page and off-page optimization: Optimize website content, meta tags, URLs, and other on-page elements to improve search engine visibility. Develop and execute effective off-page strategies, including link building and outreach, to enhance the website s authority and credibility.
• Technical SEO: Collaborate with web developers to identify and address technical SEO issues, such as crawlability, indexing, site speed, mobile optimization, and structured data markup. Implement best practices to ensure search engines can efficiently crawl and index our website.
• Content optimization: Work closely with the content team to optimize existing content and develop SEO-friendly content strategies. Provide guidance on keyword usage, content structure, and formatting to maximize organic search visibility and user engagement.
• Monitoring and reporting: Monitor and analyze key SEO metrics, including organic traffic, rankings, conversions, and user behavior. Generate regular reports to evaluate the effectiveness of SEO strategies and make data-driven recommendations for improvement.
• Stay updated with industry trends: Stay abreast of the latest industry trends, search engine updates, and best practices in SEO. Continuously expand your knowledge and share insights with the team to drive innovation and maintain a competitive edge.

Qualifications & Skills

• A bachelor's degree in marketing, computer science, or a related field (advanced degree preferred).
• 5+ years of proven experience as an SEO specialist or similar role, with a track record of successful SEO strategies and results.
• Deep understanding of search engine algorithms, ranking factors, and best practices in SEO.
• Proficiency in keyword research and analysis tools.
• Strong analytical skills with the ability to analyze complex data sets and draw actionable insights.
• Experience with SEO tools like Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.
• Solid knowledge of HTML, CSS, and website development frameworks.
• Excellent communication and leadership skills.
• Ability to work in a fast-paced, deadline-driven environment.
• Up to date with the latest industry trends and changes in search engine algorithms.

Required Skills

Ability to work/deliver under pressure Problem Solving Ability Attitude and behavior in the workplace Attendance and Punctuality Communication