Senior SEO Executive / Specialist

Web Mingo IT Solutions Private Limited; Dadri; On-site; INR 400,000 - 640,000; Full time

Job summary

Web Mingo IT Solutions Private Limited is seeking an experienced SEO professional to independently manage Technical SEO, On-Page SEO, Local SEO, E-commerce SEO, and Content Strategy for multiple client and in-house projects.

You will work on Laravel, PHP, WordPress, and Shopify sites; perform audits, keyword research, backlink building, and monthly reporting while coordinating with developers and writers to implement SEO improvements.

Qualifications

• 3–5 years of SEO experience.
• Strong in Technical, On-Page, and Off-Page SEO.
• Hands-on Shopify SEO experience.
• Experience optimizing Laravel and PHP sites.
• Local SEO and Google Business Profile optimization.
• Proficient with Google Analytics 4, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
• Understanding of schema markup and structured data.
• Basic HTML/CSS knowledge and site architecture.
• Excellent reporting and communication skills.

Responsibilities

• Develop and execute SEO strategies for multiple client and in-house projects.
• Perform complete SEO audits and implement recommendations.
• Optimize Laravel, PHP, WordPress, and Shopify sites.
• Conduct keyword research and competitor analysis.
• Improve rankings, organic traffic and leads.
• Manage Google Search Console, Google Analytics 4 and Google Business Profile.
• Coordinate with developers and content writers for SEO implementation.
• Upload and manage products on Shopify and optimize product pages.
• Build high quality backlinks through outreach and content marketing.
• Generate monthly SEO reports with measurable improvements.
• Use AI tools to improve content quality and productivity.
• Experience handling large product catalogs preferred.

Skills

Technical SEO

On-Page SEO

Off-Page SEO

Shopify SEO

Laravel SEO

PHP Websites

Local SEO

Google Analytics 4

Google Search Console

Ahrefs

SEMrush

Screaming Frog

Schema Markup

Structured Data

HTML/CSS basics

Reporting

Communication

Tools

Ahrefs

SEMrush

Screaming Frog

Google Analytics 4

Google Search Console

Shopify

Job description

We are looking for an experienced SEO professional who can independentlymanage Technical SEO, On-Page SEO, Local SEO, E-commerce SEO and ContentStrategy for multiple client and in-house projects.

Projects You'll Work On

Business & Education Directories IT Services & Corporate Websites Shopify & Laravel E-commerce Websites

• Create and execute SEO strategies for Business Directories, E-Commerce Projcts, IT Services,Education Portals, and Other Industries Projects.
• Perform complete website SEO audits and implement recommendations.
• Optimize Laravel, PHP, WordPress and Shopify websites.
• Conduct keyword research and competitor analysis.
• Improve keyword rankings, organic traffic and lead generation.
• Create SEO strategies for service pages, category pages and blogs.
• Manage Google Search Console, Google Analytics 4 and Google Business Profiles.
• Perform technical SEO including indexing issues, crawl errors, schema markup, redirects and Core Web Vitals optimization.
• Build high quality backlinks through outreach and content marketing.
• Generate monthly SEO reports with measurable improvements.
• Coordinate with developers and content writers for SEO implementation.
• Use AI tools such as ChatGPT, Grok, Gemini and SEO tools to improve content quality and productivity.
• Upload and manage products on Shopify.
• Create SEO optimized product titles and descriptions.
• Optimize product URLs, meta tags and image ALT tags.
• Manage product categories, collections and filters.
• Work closely with the sales team to improve product visibility and organic sales.
• Experience handling large product catalogues is preferred.
• Knowledge of Rugs, Carpets, Home Decor, Apparel & Fashions, Electronic Products or Furniture Industry will be an advantage.

Required Skills & Qualifications

• Experience: 3-5 Years in SEO.
• Strong experience in Technical SEO, On-Page SEO and Off-Page SEO.
• Hands-on experience with Shopify SEO.
• Experience optimizing Laravel and custom PHP websites.
• Knowledge of Local SEO and Google Business Profile optimization.
• Experience with Google Analytics 4, Google Search Console, Ahrefs, SEMrush and Screaming Frog.
• Understanding of schema markup and structured data.
• Basic understanding of HTML, CSS and website architecture.
• Excellent reporting and communication skills.

Performance Expectations

• Improve rankings for target keywords across all company websites.
• Increase organic traffic month-on-month.
• Generate qualified leads through SEO efforts.
• Improve visibility and sales of products on E-Commerce Websites.
• Maintain regular reporting and SEO growth tracking.

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