SEO Specialist

Onlin; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Onlin is seeking an SEO Specialist to improve organic visibility for its stores and client websites. You will focus on keyword research, on-page optimization, technical SEO, and performance analysis across multiple ecommerce properties.

The role requires coordinating with content, catalogue, design and development teams, and reporting results to clients. Strong communication and hands-on SEO expertise in ecommerce are essential.

Qualifications

• Bachelor's degree preferred in Marketing, Communications, Business, CS or related field.
• Proven experience in SEO, digital marketing or website optimisation.
• Solid understanding of keyword research, on-page, off-page and technical SEO fundamentals.
• Knowledge of GSC, GA, Keyword Planner and SEO research tools.
• Strong written communication and ability to create SEO content.
• Ability to manage multiple client accounts, deadlines in fast-paced environments.
• Experience with ecommerce SEO is a plus.

Responsibilities

• Conduct keyword research based on search intent and local markets.
• Optimize product and store pages, titles, meta descriptions, headings and internal links.
• Develop and implement on-page SEO recommendations aligned with objectives.
• Monitor rankings, traffic and performance via Google tools.
• Identify technical SEO issues and coordinate resolutions with relevant teams.
• Prepare SEO performance reports for clients and stakeholders.
• Perform competitor analysis and track category trends.
• Collaborate with content, catalogue, design and dev teams to maintain SEO standards.
• Stay updated on search-engine changes and refine processes.

Skills

SEO

Keyword research

On-page SEO

Technical SEO

Content coordination

Education

Bachelor's degree in Marketing/CS/related

Tools

Google Analytics

Google Search Console

SE0/SEO tools (e.g., SEMrush, Ahrefs)

Job description

Improve organic search visibility of Onlin stores and client websites.

About Onlin

Onlin is an e-commerce platform that helps businesses establish, manage and grow their online stores. Our teams support clients across store setup, catalogue management, product content, search optimisation and digital growth.

Role Overview

The SEO Specialist will be responsible for improving the organic search visibility of Onlin stores and client websites. This role requires a structured approach to keyword research, on-page optimisation, technical SEO monitoring, performance analysis and cross-functional coordination to deliver measurable SEO improvements.

Key Responsibilities

• Conduct keyword research based on customer search intent, business category and relevant local markets.
• Optimise product pages, store pages and website content, including titles, meta descriptions, headings, internal links and SEO tags.
• Develop and implement on-page SEO recommendations in line with search-engine guidelines and business objectives.
• Monitor organic rankings, traffic, indexing and search performance through Google Search Console, Google Analytics and relevant SEO tools.
• Identify technical SEO concerns, including crawlability, indexing, mobile usability, page speed, broken links and site structure; coordinate timely resolution with the relevant teams.
• Prepare accurate, well-presented SEO performance reports for clients and internal stakeholders.
• Conduct competitor analysis and monitor category trends to identify growth opportunities.
• Work closely with content, catalogue, design and development teams to ensure SEO standards are maintained across all client stores.
• Stay informed about search-engine updates and continuously refine SEO processes and recommendations.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Computer Science or a related field is preferred.
• Proven experience in SEO, digital marketing or website optimisation.
• Sound understanding of keyword research, on-page SEO, off-page SEO, local SEO and technical SEO fundamentals.
• Working knowledge of Google Search Console, Google Analytics, Google Keyword Planner and SEO research tools.
• Strong written communication skills and the ability to create clear, customer-focused SEO content.
• Strong analytical ability, attention to detail and commitment to quality.
• Ability to manage multiple client accounts, priorities and deadlines in a fast-paced environment.
• Experience with e-commerce, product SEO and online store optimisation will be an advantage.

Exposure

Varied e-commerce categories and client-led SEO projects

Work with a performance-focused team

Professional Learning

SEO strategy, content optimisation and digital commerce