Senior Sales Officer

Zydus Wellness; Jaipur; On-site; INR 450,000 - 700,000; Full time

Job summary

Zydus Wellness Ltd. in Jaipur seeks a dynamic General Trade sales professional to drive Primary and Secondary sales across the assigned territory.

You will manage stock levels, expand distribution, lead a field team of RDS/DSR, and implement promotional programs while monitoring competitor activity and market trends to achieve revenue targets.

Qualifications

• Graduate / MBA preferred.
• 2–3 years of General Trade FMCG sales experience.
• Good knowledge of General Trade Sales.
• Hands-on experience with Sales Force Automation (SFA).
• Strong negotiation and problem-solving skills.
• Good written and oral communication.

Responsibilities

• Drive Primary Sales in RDS and Secondary Sales in Markets assigned.
• Understand and ensure profitable growth and strong orientation to commercial terms and profitability.
• Ensure adequate stock levels at RDS as per company guidelines.
• Identify and expand distribution in the assigned territory.
• Execute distribution of Zydus Wellness products with RDS/DSR teams.
• Meet outlets regularly to promote Zydus products.
• Conceptualize and execute company programs for growth.
• Coordinate with RDS & Branch for commercials such as collections and claims.
• Monitor competitor activities and gather market data.
• Identify, motivate and develop RDS/DSR teams for high performance.
• Achieve or exceed sales targets; expand market penetration.
• Demonstrate deep product knowledge and promote benefits.
• Provide training and support to DSR and RDS on product features and programs.

Skills

General Trade sales

Sales Force Automation

Negotiation

Analytical ability

Communication

Education

Graduate / MBA Preferred

Tools

RDS Management ROI

Job description

This role is responsible for driving growth in Primary and Secondary sales in General Trade Channel in the assigned territory and requires a positive approach in managing and implementing sales strategies, market executions and achieving sales targets.

Responsibilities

• Responsible to drive Primary Sales in RDS and Secondary Sales in Markets assigned.
• Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc.
• Responsible for ensuring adequate stock levels at RDS point as per Company guidelines.
• Identify and expand distribution in the assigned territory.
• Execute the distribution of Zydus Wellness products supported by a team of RDS , DSR who cater to the customers in these markets.
• Meet and build strong connect with outlets on regular basis for sales of Zydus products.
• Conceptualize and execute Company Programs for sustained business growth in the assigned territory.
• 3. Process: Coordinate with RDS & Branch team for commercials such as Collections, Claims etc.
• Appraise the organisation on regular intervals about the Competitor activities such as New Products / Packs, Schemes etc.
• Gather data on Competitor pricing, Sales, Customer base etc and analyse sales data and past trends on a continuous basis.
• Identify, Motivate and Develop, RDS, DSR and create a high performing team.
• Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in revenue, volume of orders, or number of new outlets.
• Market Penetration and Expansion: Expanding the company’s presence in the market by targeting new geographic areas, market segments, or product lines.
• Product Knowledge and Promotion: Demonstrating a deep understanding of the company’s products and benefits, and effectively distribute them to meet the specific needs of the market.
• Training & Support: Provide training and support to DSR and RDS on product features, benefits, company programs, ways of working to improve productivity and earnings.

Requirements

• Graduate / MBA Preferred
• Minimum 2 to 3 years of experience in handling General Trade sales preferably in a FMCG with good knowledge of Sales Force Automation.
• Good Knowledge and understanding of General Trade Sales
• Sound Knowledge of Sales Fundamentals
• Having hands on experience in Sales Force Automation (SFA)
• RDS Management including ROI
• Result Oriented
• Analytical Ability
• Takes Initiative
• Negotiation & Problem Solving
• Good written & oral communication