Area Sales Manager

Zydus Wellness Ltd.; Surat; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Zydus Wellness Ltd. is seeking a proactive Area Sales Manager – GT to drive primary and secondary sales, manage sales officers and executives, and expand the distributor network. You will focus on increasing reach of Zydus products and achieving revenue targets across assigned markets.

The role requires strong GT sales expertise, leadership, and the ability to analyse market trends, coach teams, and deliver sustained growth in a competitive environment.

Qualifications

• Minimum 7 years of frontline work experience in retail sales with a track record of over delivering on targets.
• Exposure / experience of DMS / SFA in FMCG if coming from outside Zydus.
• Graduate or MBA preferred for this role.

Responsibilities

• Achieve distribution, displays and sales objectives (primary & secondary) through effective management of sales officers and executives.
• Strengthen distribution network and infrastructure to increase availability of Zydus products across markets.
• Ensure compliance with laws, regulations and company policies while monitoring market inputs.

Skills

General Trade sales

Sales fundamentals

Analytical ability

Negotiation

Communication

Leadership

Coaching others

Education

Graduate / MBA preferred

Tools

SFA / DMS experience

Job description

About Zydus Wellness

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, Indias first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs. With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents. Get to know our organization Click on the below links 1. Company Website 2. Zydus Corporate Park

Area Sales Manager – GT

Functional Reporting: Zonal Sales Manager - GT Administrative Reporting: Zonal Sales Manager - GT Location: JPaubnalepur

Role Purpose

This position is responsible for achievement of distribution, displays & sales objectives (Primary & Secondary) through effective management of sales officers, Area Sales Executives / other selling & distribution resources within the values & parameters set by the company.

Key Accountabilities / Responsibilities

• 1. Financial: Responsible for primary Sales & redistribution. Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc. Look out for new products/packs from competition and any other competitor activity. Continuously gather data on competitor pricing, sales, customers etc and analyse sales data and past trends.
• 2. Customer: Assure protection of Company interests by maintaining close and effective contact with customers, regulatory agencies & vendors. Strengthening the distribution network & infrastructure of RDS, C&FAs to increase the width and depth of availability of all Zydus products including new sales channels. Responsible for ensuring stocks levels as per company guidelines at distributor points Assure protection of Company interests by maintaining close and effective contact with customers, regulatory agencies & vendors.
• 3. Process: Execution & monitoring market inputs. Assure compliance with laws, regulations and policies. Manage the Distribution of Zydus Wellness products supported by a team of Sales Officers and Area Sales Executives who cater to the customers in these markets.

Key Deliverables

• Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in revenue, volume of orders, or number of new accounts.
• Business Partners Acquisition and Retention: Identifying and acquiring new clients while maintaining and strengthening relationships with existing clients in the industry.
• Market Penetration and Expansion: Expanding the companys presence in the sector by targeting new geographic areas, market segments, or product lines.
• Customer Relationship Management: Building and nurturing strong relationships with key decision-makers and influencers in the sector to drive repeat business and customer loyalty.
• Product Knowledge and Promotion: Demonstrating a deep understanding of the companys products and services, and effectively promoting these to meet the specific needs of the market.
• Order Management and Coordination: Ensuring accurate order processing, timely delivery, and coordination with the logistics and supply chain teams to meet customer expectations.

Key Interactions

• Branch Head
• Zonal Sales Manager
• Branch Commercial Manager
• Branch Logistics Manager
• Business Process Associate
• HRBP
• Branch Commercial Excellence Manager
• Channel Business Partner (RDS)

Key Dimensions

Team Manager

Educational Qualifications

• Graduate / MBA Preferred

Experience (Type & Nature)

• Minimum 7 years of frontline work experience in retail sales with a record of over delivering on targets consistently
• Exposure / experience of DMS / SFA Experience in FMCG if from outside of Zydus

Functional Competencies

• Good Knowledge and understanding of General Trade Sales
• Sound Knowledge of Sales Fundamentals
• Having hands on experience in Sales Force Automation (SFA) RDS Management including ROI

Behavioral Competencies

• Result Oriented
• Analytical Ability
• Takes Initiative
• Negotiation & Problem Solving
• Good written & Oral Communication
• Achievement Orientation
• Leading others
• High Involvement
• Coaching Others

The above list is not exhaustive and could evolve with changing needs and priorities of the company