Senior Sales Officer

Zydus Wellness Ltd.; Dadri; On-site; INR 450,000 - 600,000; Full time

Job summary

Zydus Wellness Ltd. seeks a results-driven General Trade sales professional to drive Primary Sales in RDS and Secondary Sales in markets, ensuring stock levels, profitable growth, and strong execution of sales strategies.

You will lead RDS/DSR teams, expand distribution, connect with outlets, implement company programs, and analyze competitor activity and pricing to consistently hit monthly and yearly targets.

Qualifications

• 2–3 years of experience in General Trade sales in FMCG.
• Good knowledge of General Trade Sales.
• Hands-on experience with Sales Force Automation (SFA).

Responsibilities

• Drive Primary Sales in RDS and Secondary Sales in markets assigned.
• Ensure adequate stock levels at RDS as per guidelines.
• Identify and expand distribution in the territory.
• Lead distribution through RDS/DSR teams and coordinate with branch for commercials.
• Build strong outlet connections and promote company programs.
• Analyze competitor pricing, sales, and trends to inform strategy.

Skills

General Trade sales

SFA

Negotiation & problem solving

Analytical ability

Communication skills

Initiative

Education

Graduate / MBA Preferred

Tools

Sales Force Automation (SFA)

Job description

This role is responsible for driving growth in Primary and Secondary sales in General Trade Channel in the assigned territory and requires a positive approach in managing and implementing sales strategies, market executions and achieving sales targets.

Responsibilities

• Responsible to drive Primary Sales in RDS and Secondary Sales in Markets assigned.
• Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc.
• Responsible for ensuring adequate stock levels at RDS point as per Company guidelines.
• Identify and expand distribution in the assigned territory.
• Execute the distribution of Zydus Wellness products supported by a team of RDS , DSR who cater to the customers in these markets.
• Meet and build strong connect with outlets on regular basis for sales of Zydus products.
• Conceptualize and execute Company Programs for sustained business growth in the assigned territory.
• 3. Process: Coordinate with RDS & Branch team for commercials such as Collections, Claims etc.
• Appraise the organisation on regular intervals about the Competitor activities such as New Products / Packs, Schemes etc.
• Gather data on Competitor pricing, Sales, Customer base etc and analyse sales data and past trends on a continuous basis.
• Identify, Motivate and Develop, RDS, DSR and create a high performing team.
• Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in revenue, volume of orders, or number of new outlets.
• Market Penetration and Expansion: Expanding the company’s presence in the market by targeting new geographic areas, market segments, or product lines.
• Product Knowledge and Promotion: Demonstrating a deep understanding of the company’s products and benefits, and effectively distribute them to meet the specific needs of the market.
• Training & Support: Provide training and support to DSR and RDS on product features, benefits, company programs, ways of working to improve productivity and earnings.

Requirements

• Graduate / MBA Preferred
• Minimum 2 to 3 years of experience in handling General Trade sales preferably in a FMCG with good knowledge of Sales Force Automation.
• Good Knowledge and understanding of General Trade Sales
• Sound Knowledge of Sales Fundamentals
• Having hands on experience in Sales Force Automation (SFA)
• RDS Management including ROI
• Result Oriented
• Analytical Ability
• Takes Initiative
• Negotiation & Problem Solving
• Good written & oral communication