State Head Sales

Bajaj Electricals Ltd; Chennai, Bengaluru; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Bajaj Electricals Ltd invites applications for a State Head to drive national and zonal strategies within Tamil Nadu. You will lead distributor networks, ensure timely billing, monitor primary/secondary RMA, and push NPD commercialization to accelerate growth across the state.

The role requires 10–15 years in FMCD/FMCG with team leadership and a strong background in B2C sales and marketing. Chennai-based, with an emphasis on channel development and market expansion.

Qualifications

• Graduation (any) and PGDM/ MBA (Sales & Marketing).
• 10–15 years of experience in FMCD/FMCG/consumer durables with team leadership.
• Experience in B2C sales & marketing.

Responsibilities

• Achieve primary sales targets by ensuring distributor orders and billing.
• Drive retail-level sales through distributor networks to meet state objectives.
• Drive weekly billing plans and monitor execution with distributors.
• Manage primary & secondary returns to ensure minimal disruption to the supply chain.
• Achieve NPD commercialization and premiumization objectives.
• Build a strong channel network within the state by appointing distributors.
• Execute GTM strategies in alignment with the national framework.
• Develop distributor networks for better coverage and efficiency.
• Manage stock availability at state warehouses and at distributors.
• Ensure timely collection of channel finance and outstanding from BEL zone.

Skills

Channel management

Distributor networks

Sales leadership

Market expansion

Education

Graduation + PGDM/MBA (Sales & Marketing)

Job description

JOB PURPOSE

The State Head ensures the effective implementation of national & zonal strategies and drives performance within their territory.

KEY RESPONSIBILITIES

Business

• Primary Sales: Achieve primary sales targets by ensuring timely distributor orders and billing.
• Secondary Sales: Drive retail-level sales through distributor networks to meet state sales objectives
• Primary Phasing/Billing Efficiency: Drive Weekly billing plans and monitor execution with distributors.
• Primary & Secondary RMA Oversight: Manage Primary & secondary returns to ensure minimal disruption to the supply chain.
• NPD Commercialization & Premiumization: Achieve NPD commercialization and premiumization objectives

GTM

• Channel Management: Build a strong channel network within the assigned state by appointing distributors.
• GTM Rollout: Execute GTM strategies in alignment with the national framework.
• Distributor Infrastructure Development: Assess and develop distributor networks for better coverage and efficiency.
• Inventory Management: Manage stock availability at state warehouses and at distributors
• Primary Collection: Ensuring timely collection of channel finance and BEL outstanding for zone -People
• People Development: Train and mentor RSMs and Trade Sales Managers, fostering team growth and retention.
• Recruitment & Handholding: Oversee the hiring and onboarding of RSMs and TSMs for the state.
• Sales Capability: Motivating teams to actively engage in sales training sessions and effectively implement the acquired knowledge in their work.

In market

• Driving Productivity: Set KPIs and ensure consistent productivity improvements at all levels.
• Driving Weighted & NumericDistribution: Expand distribution footprint by onboarding more outlets and improving stock placement.
• Market Activities: Overseeing market engagement activities and deployment of BTL elements, RBP program
• Sales IT Execution: Ensure RSMs and TSMs utilize sales IT tools effectively for reporting and tracking.
• Process Efficiency Improvement: Streamline workflows for faster and more efficient state-level operations.
• Market Intelligence: Collect and analyse market trends and competitive insights for better decision-making.
• Trade Loyalty programs: Achieving monthly & Quarterly targets of RPL outlets (Platinum & Gold)
• Market Activities: Executing market engagement activities and deployment of BTL elements, RBP program

After Sales Service

• After Sales Service: Address escalated after-sales issues to improve customer satisfaction and loyalty.

EDUCATIONAL QUALIFICATIONS

• Graduation (any) PGDM/ MBA (Sales & Marketing)

WORK EXPERIENCE

• 10-15 years of experience preferably in FMCD /FMCG/ Consumer durables
• At least 7-10 years of experience in a team leading role
• Should have experience in B2C Sales & Marketing