Senior Sales Manager

upGrad; Kurukshetra; On-site; INR 1,200,000 - 2,500,000; Full time

Job summary

upGrad seeks a Senior Sales Manager in Kurukshetra to lead revenue growth and a high-performing sales team. You will own targets, manage the funnel, and ensure an exceptional learner experience with scalable sales strategies across programs.

You will collaborate with Marketing, Product, and Student Success teams to optimize acquisition, enrolment, and learner outcomes while driving data-driven decisions in a fast-paced education tech environment.

Qualifications

• Proven ability to lead sales teams and meet revenue targets.
• Strong understanding of sales funnels, conversion metrics, forecasting, and CRM.
• Excellent people-management and negotiation skills.

Responsibilities

• Own monthly, quarterly, and annual sales targets for the assigned business.
• Develop and execute sales strategies across lead gen, counselling, conversion, and enrolment.
• Lead, coach, and motivate a team of sales managers/executives.
• Monitor the complete sales funnel and improve conversion rates.
• Establish KPIs, conduct performance reviews, and drive actions.
• Ensure effective lead allocation, tracking, follow-ups, and CRM hygiene.
• Ensure learner needs are understood and provide high-quality counselling.
• Collaborate with Marketing, Product, Finance and Student Success teams.
• Drive coaching, product training, and sales best practices.
• Use dashboards to forecast revenue and present insights to leadership.
• Continuously improve sales productivity and processes.
• Track competitor activity and learner trends to sharpen strategy.

Skills

Sales leadership

CRM & forecasting

Data-driven decisions

Education

Bachelor’s degree in Business/Marketing

MBA preferred

Job description

upGrad Private Limited - www.upgrad.com

About Us –

upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow.

Designation –

Senior Sales Manager

Business Unit -

HigherEducation India

Work Location –

Kurukshetra

Work Mode –

In-Office

About The Role -

As a Senior Manager – Sales, you will be responsible for driving revenue growth, managing sales performance, building a high-performing sales team, and ensuring an exceptional learner experience. The role requires strong ownership of sales targets, funnel management, team productivity, and execution of scalable sales strategies across upGrad’s business.

Key Responsibilities -

• 1. Revenue & Target Ownership: Own monthly, quarterly, and annual sales targets for the assigned business, ensuring consistent achievement and growth.
• 2. Sales Strategy & Execution: Develop and execute sales strategies across lead generation, qualification, counselling, conversion, and enrolment to maximize revenue.
• 3. Team Management: Lead, coach, mentor, and motivate a team of sales managers and/or sales executives to deliver business outcomes.
• 4. Sales Funnel Management: Monitor the complete sales funnel, identify bottlenecks, improve conversion rates, and ensure disciplined follow-up.
• 5. Performance Management: Establish individual and team KPIs, conduct regular performance \ reviews, and drive corrective actions.
• 6. Lead & CRM Management: Ensure effective lead allocation, tracking, follow-ups, CRM hygiene, and accurate sales reporting.
• 7. Customer Engagement: Ensure the team understands learner needs, recommends relevant upGrad programs, and maintains a high-quality counselling experience.
• 8. Cross-functional Collaboration: Work closely with Marketing, Product, Program, Finance, and Student Success teams to improve acquisition, conversion, learner experience, and business outcomes.
• 9. Sales Training & Capability Building: Drive coaching, product training, objection handling, and sales best practices.
• 10. Data & Business Reviews: Use sales dashboards and performance data to identify trends, forecast revenue, and present actionable insights to leadership.
• 11. Process Improvement: Continuously improve sales productivity, reduce leakage, strengthen processes, and build scalable sales mechanisms.
• 12. Market Intelligence: Track competitor activity, learner trends, and customer feedback to strengthen sales strategy.

Desired Skills & Experience -

• 1. Bachelor’s degree in Business, Marketing, Management, or a related field; MBA is preferred.
• 2. 6+ years of experience in sales, preferably in Edtech, Education, Consumer Internet, BFSI, SaaS, or other high-volume consumer businesses.
• 3. Demonstrated experience managing sales teams and delivering revenue targets.
• 4. Strong understanding of sales funnels, conversion metrics, forecasting, CRM, and performance management.
• 5. Excellent people-management, coaching, negotiation, and stakeholder-management skills.
• 6. Strong analytical and problem-solving abilities with a data-driven approach.
• 7. Exceptional verbal and written communication skills.
• 8. Ability to work in a fast-paced, target-driven environment with high ownership and accountability.
• 9. Understanding of the Indian education and learner ecosystem will be an advantage.