About the Role
We are looking for an accomplished and result-oriented Senior Sales Manager to lead our sales initiatives, drive revenue growth, expand our customer base, and strengthen key client relationships. The ideal candidate will have a proven track record of consistently achieving sales targets, building high-performing sales teams, and developing strategic accounts.
The role requires a strong combination of strategic thinking, business development expertise, leadership capability, customer relationship management, and commercial acumen.
Roles & Responsibilities
Sales Strategy & Revenue Growth
- Develop and execute sales strategies aligned with the organization's business objectives.
- Own and achieve monthly, quarterly, and annual sales and revenue targets.
- Identify new markets, customer segments, and business opportunities to accelerate growth.
- Develop sales plans, forecasts, budgets, and territory strategies.
- Monitor market trends, competitor activities, and customer needs to identify growth opportunities.
- Drive sales initiatives that improve market penetration, revenue, and profitability.
Business Development
- Generate and convert new business opportunities through strategic prospecting and relationship building.
- Build and maintain a healthy sales pipeline and ensure effective pipeline management.
- Develop strong relationships with key decision-makers and senior stakeholders.
- Lead negotiations, commercial discussions, proposals, and contract closures.
- Identify cross-selling and up-selling opportunities within existing accounts.
Team Leadership & Performance Management
- Lead, mentor, coach, and motivate the sales team to consistently meet or exceed targets.
- Set clear individual and team sales goals and monitor performance against KPIs.
- Conduct regular performance reviews, sales meetings, and pipeline reviews.
- Identify skill gaps and provide appropriate coaching, training, and development.
- Foster a high-performance, accountable, and customer-focused sales culture.
Key Account Management
- Develop and maintain strategic relationships with key customers and high-value accounts.
- Understand customer business challenges and position solutions that create measurable value.
- Ensure high levels of customer satisfaction, retention, and repeat business.
- Act as a senior escalation point for critical customer issues.
- Develop account plans for strategic customers and identify opportunities for long-term growth.
Sales Operations & Reporting
- Maintain accurate sales forecasts and provide regular business updates to senior management.
- Track sales KPIs including revenue, conversion rate, pipeline value, average deal size, and sales cycle.
- Ensure effective use of CRM systems and adherence to sales processes.
- Analyze sales performance data and implement corrective actions where required.
- Collaborate with Finance, Marketing, Product, Operations, and Customer Success teams to ensure smooth execution.
Required Skills & Competencies
- Strong sales leadership and team management skills.
- Proven expertise in B2B/B2C sales and business development, depending on the organization's business model.
- Strong track record of achieving and exceeding sales targets.
- Excellent negotiation, presentation, and communication skills.
- Strong relationship-building and stakeholder-management abilities.
- Strategic account management and consultative selling skills.
- Strong commercial and financial understanding.
- Excellent pipeline management and sales forecasting capabilities.
- Data-driven approach to sales decision-making.
- Strong problem-solving and analytical skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Proficiency in CRM platforms and sales productivity tools.
- Strong understanding of sales methodologies, processes, and performance metrics.
Preferred Candidate Profile
- Demonstrate a consistent history of meeting or exceeding revenue and sales targets.
- Have experience managing and developing a team of sales professionals.
- Possess strong experience in new business acquisition, enterprise/key account management, and revenue expansion.
- Have excellent connections and market knowledge within the relevant industry, where applicable.
- Demonstrate strong commercial judgment and negotiation skills.
- Be highly driven, self-motivated, and comfortable working against ambitious targets.
- Have a customer-first mindset with a strong focus on long-term relationships.
- Be an effective people leader who can inspire, coach, and develop high-performing teams.
- Be comfortable working with data, CRM dashboards, sales forecasts, and performance metrics.
- Possess strong ownership, accountability, and execution skills.
Key Performance Indicators (KPIs)
Success in this role will be measured through:
- Achievement of monthly, quarterly, and annual revenue targets.
- Sales pipeline growth and pipeline-to-revenue conversion.
- Customer retention and account growth.
- Average deal size and sales cycle efficiency.
- Team productivity and target achievement.