Senior Sales Executive

Wooden Street; Chennai District; On-site; INR 350,000 - 550,000; Full time

Job summary

Wooden Street in Chennai seeks a store sales specialist to drive revenue through consultative selling of furniture, manage high-value customers, and ensure disciplined sales execution.

You will lead customer engagements, handle customizations, and coordinate with internal teams to ensure on-time delivery while maintaining high customer satisfaction and repeat business.

Qualifications

• MBA or Bachelor's degree in Business/Marketing/Commerce.
• 1+ year of experience in Retail / Furniture / Luxury sales.
• Experience handling high-value customers and customization.
• Familiarity with CRM tools and billing systems.

Responsibilities

• Meet monthly sales and upselling targets through effective customer engagement.
• Improve conversion rates, especially for premium customers.
• Maintain CRM pipeline and ensure timely follow-ups.
• Support junior executives in improving customer handling and closing skills.
• Ensure pricing governance, billing accuracy, and SOP compliance.
• Coordinate with internal teams for order processing and delivery.

Skills

Customer engagement

CRM systems

Sales targets

Upselling

Team mentoring

Education

MBA

Bachelor's degree in Business/Marketing/Commerce

Tools

CRM tools

Billing systems

Job description

Purpose of the Job

The incumbent is responsible for driving store-level revenue by managing high-value customer interactions, improving conversion rates, and ensuring disciplined execution of the sales process. The role focuses on consultative selling, handling complex customer requirements, and supporting junior team members to enhance overall store performance. It plays a critical role in achieving monthly sales targets, maintaining customer satisfaction, and ensuring accurate execution of commitments, thereby directly contributing to business growth and customer retention.

Principal Accountabilities

1. Sales & Revenue Achievement • Achieve assigned monthly sales and upselling targets through effective customer engagement • Drive higher conversion rates, especially for premium and high-ticket customers • Support store-level revenue growth through proactive selling and follow-ups
2. Customer Engagement & Consultative Selling • Interact with customers to understand needs and recommend suitable furniture solutions • Handle complex customization, pricing discussions, and product queries • Ensure clear and accurate communication of delivery timelines, product details, and commitments
3. CRM Pipeline & Lead Management • Maintain and track leads through CRM systems to ensure structured follow-ups • Monitor pipeline health and improve lead-to-conversion ratios • Ensure no loss of opportunity due to delayed or missed follow-ups
4. Team Support & Capability Building • Guide and support junior executives in improving customer handling and closing skills • Share best practices in selling, negotiation, and customer engagement • Contribute to a positive and performance-driven team environment
5. Store Operations & Compliance • Ensure adherence to pricing governance, billing accuracy, and SOPs • Support store management activities including customer query resolution and escalation handling • Coordinate with internal teams to ensure smooth order processing and delivery
6. Market Feedback & Continuous Improvement • Share competitor insights, pricing trends, and customer feedback with management • Identify improvement areas in sales process and customer experience • Contribute to improving store-level strategies and execution

Internal and External Relationships

Internal Stakeholders: Store Manager / Assistant Store Manager, QC Team, Finance Team, Warehouse / Operations Team
External Stakeholders: Customer

Qualifications, Knowledge, and Experience

MBA/Bachelor's degree in Business, Marketing, Commerce, or related field
1+ years of experience in Retail / Furniture / Luxury sales. Experience in handling high-value or premium customers
Understanding of retail sales processes, customer buying behavior, and furniture products, including customization and pricing.
Working knowledge of CRM tools, billing systems, and store operations.

Challenges

Managing customer expectations around pricing, customization, and delivery timelines
Internal coordination gaps between departments affecting order execution
Fluctuations in monthly sales performance and lead conversion
Ensuring accurate commitments to customers to avoid escalations