Associate General Manager - Interior Sales

Brigade Group; Bengaluru; On-site; INR 12,000,000 - 18,000,000; Full time

Job summary

Brigade Group is seeking a senior sales leader for its interiors vertical in Bengaluru. You will own revenue, margins and forecasting, and drive a consultative selling approach across strategic accounts.

Lead teams across cities, enforce strict scope and discounting discipline, and build scalable processes. You will partner with Marketing on campaigns and continuously pilot new sales formats to improve conversions.

Qualifications

• 14+ years in home interiors or related industries with strong knowledge of interior products, materials, and project execution dynamics.
• Total work experience of ~15+ years with significant time in a sales leadership capacity carrying full function accountability.
• Proven experience leading sales teams of 20–40 members across multiple levels.
• Strong analytical orientation — funnel data, conversion analytics, cohort analysis, and translating data into action.

Responsibilities

• Own the sales function for the interiors vertical, including revenue, margin, and forecasting.
• Enforce discounting and scope-accuracy discipline so promises at sale align with delivery.
• Build monthly, quarterly and annual forecasting discipline for accuracy.
• Lead and retain talent; groom teams across cities and hierarchies.
• Develop structured capability frameworks addressing industry gaps.
• Drive culture of fairness, transparency and process discipline.
• Pilot new sales approaches, formats and experiential engagements.
• Engage with strategic accounts and optimise customer journeys for consultative selling.

Skills

Sales leadership

Forecasting

CRM data hygiene

Consultative selling

Tools

CRM software

Sales enablement tools

Job description

• Own the sales function for the interiors vertical
• Enforce discounting and scope-accuracy discipline so that what's promised at sale is what's delivered
• Build monthly, quarterly & annual forecasting discipline eyeing for accuracy
• Team Leadership – Building, Grooming & Retaining talent
• Build, lead & develop teams across cities and hierarchies
• Build a structured capability development framework for teams; addressing a long-standing gap in the industry
• Build a culture of fairness, transparency, and process discipline
• Driving Consultative selling at Scale
• Redesign the sales pitch and customer journey around consultative & emotionally intelligent selling
• Personally engage with strategic accounts (critical customers)
• Continuously pilot new sales approaches, formats, and experiential engagements
• Create space within the team for experimentation, run & evaluate pilots honestly & scale what works
• Funnel performance & Digital Sales Enablement
• Build and continuously improve the conversion funnel, with stage-wise ownership
• Aim for 100% CRM data hygiene
• Drive adoption of tech enabled Sales tools for improved experience & conversions
• Own Customer Experience
• Develop strategies for repeat business. Own VOC (Voice of Customer) process
• Develop differentiated GTM and promotional strategies for different type of projects
• Partner with Marketing on campaigns, offers & co-create project wise marketing plans to drive footfall and conversions
• Build for Scale: Market Resilience & Cyclical Navigation
• Build playbooks for sustaining performance during low-sentiment periods
• Architect and scale new value-added category lines as a lever for AOV expansion and revenue diversification
• Competitive & Cross-Industry Benchmarking
• Actively study and adapt best practices from cross-industry

Key Responsibilities

• Sales Ownership - Revenue, Margin & Forecasting
• Own the sales function for the interiors vertical
• Enforce discounting and scope-accuracy discipline so that what's promised at sale is what's delivered
• Build monthly, quarterly & annual forecasting discipline eyeing for accuracy
• Team Leadership – Building, Grooming & Retaining talent
• Build, lead & develop teams across cities and hierarchies
• Build a structured capability development framework for teams; addressing a long-standing gap in the industry
• Build a culture of fairness, transparency, and process discipline
• Driving Consultative selling at Scale
• Redesign the sales pitch and customer journey around consultative & emotionally intelligent selling
• Personally engage with strategic accounts (critical customers)
• Continuously pilot new sales approaches, formats, and experiential engagements
• Create space within the team for experimentation, run & evaluate pilots honestly & scale what works
• Funnel performance & Digital Sales Enablement
• Build and continuously improve the conversion funnel, with stage-wise ownership
• Aim for 100% CRM data hygiene
• Drive adoption of tech enabled Sales tools for improved experience & conversions
• Own Customer Experience
• Establish a quarterly feedback loop translating customer objections/feedback
• Develop strategies for repeat business. Own VOC (Voice of Customer) process
• Develop differentiated GTM and promotional strategies for different type of projects
• Partner with Marketing on campaigns, offers & co-create project wise marketing plans to drive footfall and conversions
• Build for Scale: Market Resilience & Cyclical Navigation
• Build playbooks for sustaining performance during low-sentiment periods
• Architect and scale new value-added category lines as a lever for AOV expansion and revenue diversification
• Competitive & Cross-Industry Benchmarking
• Maintain ongoing competitive intelligence on direct interiors competitors
• Actively study and adapt best practices from cross-industry

Experience & Qualifications

• 14+ years of dedicated experience in the home interiors / furniture / real estate-adjacent industry , with strong working knowledge of interior products, materials, project execution dynamics, Lifestyle trends and customer expectations
• Total work experience of approximately 15+ years , with significant time in a sales leadership capacity carrying full function accountability
• Proven experience of leading sales teams of 20 ~ 40 members across multiple levels
• Demonstrated track record of grooming & developing a winning team
• Strong analytical orientation - comfortable with funnel data, conversion analytics, cohort analysis, and translating data into action
• Experience working across both premium and affordable project segments
• Exposure to or genuine curiosity about luxury/consultative selling models from other industries will be a strong plus