Senior Product Marketing Manager

Everstage; India; In loco; INR 3.000.000 - 5.000.000; Tempo pieno

Descrizione del lavoro

Everstage in India is seeking a Senior Product Marketing Manager to lead go-to-market for the Everstage Incentives, Planning, and CPQ products. You will own product storytelling, differentiation, and launch impact, working with senior leaders across Product, Sales, and Customer Success.

You will craft positioning, messaging, and sales enablement, build multi-format campaigns, and develop customer marketing programs with case studies and testimonials to drive adoption and advocacy.

Competenze

• 3–5 years of product marketing experience in enterprise or technical B2B SaaS.
• Experience with SPM, ICM, or CPQ and related RevOps workflows.
• Exceptional writing skills to turn complex concepts into clear copy.
• Experience marketing AI products or AI-powered features.
• Proven track record owning major launches end to end.
• Strong technical aptitude to learn complex products quickly.
• Comfort working with senior stakeholders and managing projects independently.
• Experience building customer marketing programs is a plus.

Mansioni

• Own GTM strategy for major product launches, including positioning, messaging, enablement.
• Lead product storytelling and differentiation, especially AI capabilities versus incumbents.
• Develop market segmentation and narratives for RevOps, Sales Ops, Finance, and reps.
• Synthesize customer insights and competitive trends for roadmap discussions.
• Lead multi-format content campaigns across web, email, social, events.
• Build sales tools: decks, narratives, battle cards, and objections.
• Grow customer marketing programs with case studies, testimonials, and advisory boards.
• Influence cross-functional peers on launch priorities and success metrics.

Conoscenze

Product marketing

Enterprise SaaS

AI product marketing

Writing skills

Launch management

Cross-functional leadership

Customer marketing

Stakeholder management

Descrizione del lavoro

Everstage is hiring a Senior Product Marketing Manager to lead go-to-market for major launches across our revenue platform: Everstage Incentives, Everstage Planning, and Everstage CPQ. You will own product storytelling and differentiation for your product areas, run projects end to end, and be accountable for launch impact. You will work directly with senior leaders in Product, Sales, and Customer Success, and help shape how customers experience and advocate for Everstage.

What you'll do

• Own GTM strategy for major product launches, from positioning and messaging through sales enablement, launch campaigns, and post-launch measurement.
• Lead product storytelling and differentiation, including how we position our AI capabilities against how buyers run incentives, quoting, and planning today.
• Develop market segmentation and narrative for key buyer personas: RevOps leaders, Sales Ops, Finance, and sales reps.
• Synthesize customer insights, competitive analysis, and market trends into sharper positioning, and bring those insights into roadmap conversations with Product leadership.
• Lead multi-format content campaigns across web, email, social, events, and sales enablement.
• Build sales tools that win deals: pitch decks, demo narratives, battle cards, and objection handling for competitive situations.
• Build and grow Everstage's customer marketing program: launch and manage a customer reference program, turn customer wins into case studies and video testimonials with measurable outcomes, grow our presence on peer review sites, recruit customers to speak at webinars and events, and set up structured feedback channels, such as customer interviews and advisory board sessions, that feed messaging and roadmap decisions.
• Influence cross-functional peers and leadership on launch priorities, timing, and success metrics.

What you'll bring

• 3 to 5 years of product marketing experience in enterprise or technical B2B SaaS.
• Experience in Sales Performance Management (SPM), Incentive Compensation Management (ICM), or Configure, Price, Quote (CPQ). You know how RevOps, Sales Ops, and Finance teams buy and use these tools.
• Exceptional writing skills. You can take a complex concept and turn it into a clear, simple copy a busy RevOps leader understands in one read.
• Experience marketing AI products or AI-powered features, and a working knowledge of how buyers evaluate AI in enterprise software.
• A track record of owning major launches end to end, with results you can point to. You know how to bring Product, Sales, Customer Success, and Marketing together around one plan and keep them aligned through launch day and beyond.
• Deep technical acumen. You can learn a complex product quickly and explain it in plain language tied to a business outcome.
• Comfort working with senior stakeholders and managing projects autonomously.
• Experience building and growing a customer marketing program is preferred. Ideally you have launched a reference program, shipped case studies and video testimonials, or run a customer advisory board, and you can show how that work helped Sales win deals.