Global Product Marketing Manager

C5i; Bengaluru; Hybrid; INR 2,500,000 - 4,500,000; Full time

Benefits offered by this job

Hybrid work

Onboarding support

Growth opportunities

AI tools access

Job summary

C5i is seeking a Product Marketing Manager to shape how the product is experienced, understood, and adopted across devices. You will bridge product, UX, and go-to-market to ensure the software is seen as a core layer of the device experience.

You will own positioning, messaging, and GTM for features, define segments and value drivers, and drive adoption by optimizing onboarding and feature discovery across the user journey.

Qualifications

• 6+ years in product marketing (software / SaaS / AI preferred).
• Proven track record of defining positioning, messaging, and GTM strategies that drive adoption.
• Strong experience partnering with product, design, and engineering teams.
• Deep understanding of product-led growth, user journeys, and feature adoption.
• Ability to simplify complex technology into clear, compelling user value.
• Data-driven mindset with strong product intuition.
• Familiarity with AI-driven product experiences; comfortable using AI tools in day-to-day workflows.
• Able to work effectively across global teams and time zones.

Responsibilities

• Own positioning and product narrative for the product across devices.
• Translate complex capabilities into simple, tangible user value and real-life workflows.
• Build a scalable messaging framework across the full product lifecycle.
• Own GTM strategy for features and releases with a focus on activation, engagement, and retention.
• Define target segments, key use cases, and value drivers.
• Drive adoption by optimizing key moments across the journey (onboarding, aha moment, feature discovery).
• Define how software is embedded into the end-to-end device journey and cross-device experiences.
• Partner with product, UX, and hardware teams to integrate storytelling into OOBE and in-product surfaces.
• Ensure alignment between product experience and marketing narrative.
• Turn user insights into product and GTM strategy; identify friction and influence product improvements.

Skills

Product marketing

AI tools familiarity

Job description

This role is not about marketing around the product. It’s about defining how the product is experienced, understood, and adopted across devices.

As Product Marketing Manager, you will operate at the intersection of product, user experience, and go-to-market, ensuring our software is not seen as a feature, but as a core layer of the device experience.

What You’ll Do

Own positioning and product narrative

• Define clear, differentiated positioning grounded in user needs, competitive context, and category opportunity
• Translate complex capabilities into simple, tangible user value and real-life workflows
• Build a scalable messaging framework across the full product lifecycle

Lead product-led GTM and adoption

• Own GTM strategy for features and releases with a focus on activation, engagement, and retention
• Define target segments, key use cases, and value drivers
• Drive adoption by optimizing key moments across the journey (onboarding, “aha”, feature discovery)

Make software integral to the device experience

• Define how software is embedded into the end-to-end device journey, not positioned as an add-on
• Translate features into seamless cross-device experiences (PC, tablet, phone working as one)
• Partner with product, UX, and hardware teams to integrate storytelling into OOBE, on-device surfaces, retail, and .com
• Ensure alignment between product experience and marketing narrative

Be the voice of the user

• Turn user insights and behavioral data into product and GTM strategy
• Identify friction in the user journey and influence product improvements
• Define and operationalize the product’s core “aha moment”

Own competitive and category strategy

• Lead competitive intelligence and define clear differentiation
• Identify whitespace to position the product as a category leader

Scale the story across the ecosystem

• Ensure consistency of product storytelling across all touchpoints — app stores, .com, retail, sell-in, and in-product
• Bring the ecosystem to life through real workflows, not feature lists

What We’re Looking For

6+ years in product marketing (software / SaaS /AI preferred)

Proven track record of defining positioning, messaging, and GTM strategies that drive adoption

Strong experience partnering with product, design, and engineering teams

Deep understanding of product-led growth, user journeys, and feature adoption

Ability to simplify complex technology into clear, compelling user value

Data-driven mindset with strong product intuition

Familiarity with AI-driven product experiences. Comfortable using AI tools in day-to-day workflows.

Able to work effectively across global teams and time zones

Good to have

Experience in cross-device ecosystems or productivity software

Familiarity with onboarding, in-product growth, or lifecycle marketing

What You’ll Get

Access to AI tools, learning resources, and hands-on experimentation to build next-gen marketing capabilities

A hybrid work environment with flexibility across locations

Structured onboarding and ramp-up support to get you productive quickly

Opportunities for on-the-job learning and growth across product, AI, and ecosystem marketing