Senior Product Marketing Manager

HCLSoftware; Bengaluru; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

HCLSoftware seeks a Senior Product Marketing Manager to own the integrated marketing plan with budget. You will drive demand generation and market awareness for the orchestration-led portfolio, leading cross-functional teams to generate pipeline and accelerate SaaS adoption.

The role focuses on Automation Orchestration (HWA, UnO), DevOps, and Mainframe, with responsibilities spanning messaging, competitive positioning, and sales enablement to accelerate buyer confidence and ROI storytelling.

Qualifications

• Translate complex technologies into clear, outcome-driven messaging.
• Drive multi-channel demand generation campaigns for enterprise offerings.
• Collaborate with Geo marketing and sales to build pipeline.
• Lead cross-functional teams and enable partners to win opportunities.

Responsibilities

• Portfolio Positioning & Messaging: Define clear messaging across Automation (HWA, UnO), DevOps, and Mainframe anchored on orchestration as the enterprise control layer.
• Automation Orchestration Priority: Lead value propositions and competitive positioning for Automation Orchestration strategy, highlighting UnO and HWA.
• Demand Generation & Digital Campaigns: Drive multi-channel campaigns to build market awareness and generate high-quality leads for on-prem and SaaS.
• Analyst Recognition & Market Proof: Amplify analyst reports and market validations through campaigns, assets, and partner communications.
• Sales, Partner & Geo Collaboration: Partner with Geo marketing and sales to design regional lead-gen initiatives, events, webinars, and ABM motions.
• Sales & Partner Enablement: Create enablement assets to help sales and partners convert demand into opportunities.
• Customer Value Storytelling: Build customer success stories and ROI narratives linking orchestration to business outcomes.

Skills

Enterprise software marketing

Demand generation

Messaging & positioning

Cross-functional leadership

SaaS adoption

Geo collaboration

Job description

Senior Product Marketing Manager who owns the integrated marketing plan with budget

responsibility, drive demand generation and market awareness for HCLSoftware’s

orchestration-led portfolio, leading cross-functional teams to generate pipeline and accelerate

adoption—especially for Automation Orchestration (HWA, UnO)

Key Responsibilities:

• Portfolio Positioning & Messaging: Define and maintain clear, differentiated messaging across Automation (HWA, UnO), DevOps (Loop platform and related offerings), and Mainframe—anchored on orchestration as the enterprise control layer.


• Automation Orchestration Priority: Lead value propositions and competitive positioning for HCL’s Automation Orchestration strategy, positioning UnO and HWA as the foundation for process, hybrid, and agentic orchestration.


• Demand Generation & Digital Campaigns: Drive comprehensive, multi-channel digital marketing campaigns to build market awareness and generate high-quality leads—supporting both on-prem and SaaS offerings, with measurable pipeline impact.


• Analyst Recognition & Market Proof: Amplify analyst recognitions, reports, and market validations through campaigns, sales assets, and partner communications to reinforce credibility and accelerate buyer confidence.


• Sales, Partner & Geo Collaboration: Partner closely with Geo marketing and sales teams to design and execute regional lead-generation initiatives, events, webinars, partner campaigns, and account-based motions aligned to local priorities.


• Sales & Partner Enablement: Develop compelling enablement assets (core decks, solution briefs, use-case narratives, competitive positioning) that help sales teams and partners convert demand into qualified opportunities.


• Customer Value Storytelling: Build and scale customer success stories, references, and ROI narratives that demonstrate how orchestration connects automation, DevOps, and mainframe workloads into tangible business outcomes.

Ideal Candidate Profile:

• A senior product marketing leader with strong experience in enterprise automation, orchestration software, capable of translating complex technologies into clear, outcome-driven messaging and, with a proven ability to partner with Geo teams and sales to generate pipeline and accelerate SaaS adoption.


• A confident communicator and structured team manager, able to balance creativity with execution discipline in competitive, fast-moving markets.

Mandate Skills:

• Software Product Marketing: Ability to define clear positioning and messaging for complex enterprise software portfolios.


• Demand Generation: Experience driving digital and field campaigns that generate qualified leads and pipeline, including SaaS.


• Sales & Geo Collaboration: Proven ability to work closely with sales, Geo marketing, and partners to support regional initiatives.


• Market Proof & Storytelling : Skill in using analyst recognition and customer success stories to build credibility and support sales.


• People & Cross-Functional Leadership : Experience leading teams and influencing large, cross-functional groups to deliver shared outcomes.