Senior Product Marketing Manager

HCLSoftware; Bengaluru; Hybrid; INR 2,500,000 - 4,000,000; Full time

Job summary

Join a fast-growing software business as a Product Marketing Manager, where you'll lead innovative go-to-market strategies and collaborate with cross-functional teams. This is an exciting opportunity to make an impact from Day 1 in a dynamic environment. You'll craft compelling messaging, conduct market research, and develop demand generation campaigns that resonate with target audiences. If you're passionate about technology and have a track record in product marketing, this role offers the chance to thrive in a collaborative and innovative setting, driving success for a diverse range of products.

Qualifications

• 10+ years of experience with 7+ years in product marketing, preferably in B2B SaaS.
• Strong understanding of product marketing principles and campaign management.
• Excellent English communication and global campaign leadership.
• Ability to lead cross-functional teams across geographies and functions.

Responsibilities

• Lead go-to-market strategies for new product launches and ensure market adoption.
• Conduct market research to inform product positioning and marketing strategies.
• Conduct market research on customer needs, competition, and trends.
• Create marketing content: blogs, white papers, case studies, and webinars.
• Develop demand generation campaigns to drive leads and pipeline.
• Collaborate with product, sales, marketing, digital, and other teams for alignment.
• Plan and execute GTM enablement and evangelism programs.
• Act as primary advocate and thought leader for the offering with customers, partners, analysts.

Skills

Product Marketing Principles

Communication Skills

Campaign Management

Analytical Skills

Collaboration Skills

Problem-Solving Skills

Passion for Technology

English communication

Analytical thinking

Leadership

Education

Bachelor's Degree in Marketing or Business

MBA

Job description

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HCLSoftware, founded in 2019, is the software business division of HCLTech. We develop, market, and sell software products across various categories, including Business & Industry Applications, Cybersecurity, Data & Analytics, AI & Intelligent Operations, Sovereign Collaboration, Total Experience, and Specialized Software.

We drive customer success through continuous product innovation, serving over 20,000 organizations, including many Fortune 100 and Fortune 500 companies. We are also a proud partner of Scuderia Ferrari.

As a fast-growing, $2B+ software business, we have an incredible global workforce of 8,000+ employees. Join us and make an impact from Day 1—this is an exciting time to be part of HCLSoftware as we expand, invest, and grow!

Responsibilities

1. Product Launch: Lead the development and execution of go-to-market strategies for new product launches, ensuring successful market entry and adoption.
2. Messaging and Positioning: Craft compelling product messaging and positioning that differentiates our products in the market and resonates with target audiences.
3. Market Research: Conduct thorough market research to understand customer needs, competitive landscape, and market trends, informing product positioning and marketing strategies.
4. Content Creation: Collaborate with the content team to create compelling marketing content, including blog posts, white papers, case studies, and webinars, that drive awareness and generate leads.
5. Demand Generation: Develop and execute demand generation campaigns that drive lead generation and pipeline growth.
6. Cross-Functional Collaboration: Work closely with product management, sales, marketing, digital, and other teams to ensure alignment and drive product success.
7. GTM Enablement: Work with various teams to plan & execute programs that communicate value propositions, provide high-value sales tools, and focused training to help them excel.
8. Evangelism: Serve as the primary advocate and go-to thought leader for the offering when engaging and influencing customers, partners, analysts, and other key stakeholders.

Qualifications

1. Experience: Total experience of 10 years + with 7+ years of product marketing experience along with managing a high-performing team, preferably in a B2B SaaS company.
2. Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Skills

1. Strong understanding of product marketing principles and best practices.
2. Excellent communication skills in English - written, verbal, and presentation skills, with an eye for quality and attention to detail.
3. Proven success in leading global campaign teams with a focus on pipeline creation, partner-led growth, and measurable outcomes.
4. Expertise in designing and managing multi-channel marketing campaigns, including email, paid media, ABM, and website optimization.
5. Ability to collaborate with diverse cross-functional teams, across geographies; including top management, product, engineering, operations, sales, and marketing.
6. Strong analytical and problem-solving skills.
7. Ability to work independently and as part of a team.
8. Passion for technology and innovation.

Please note: This is a hybrid role that requires in-office presence three days per week.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Software Development