Marketing Manager

Organo Eco Habitats; Hyderabad; On-site; INR 892,800 - 1,339,200; Full time

Job summary

A real estate marketing firm located in Hyderabad is seeking a Marketing Manager responsible for owning the marketing plan and campaign strategy. The ideal candidate will possess over 4 years of marketing experience, ideally in the real estate sector, and demonstrate a strong capability to manage budgets and cross-functional coordination. Expertise in handling Meta and Google Ads and managing events is crucial. This role emphasizes performance metrics and brand consistency across various marketing channels.

Qualifications

• 4+ years of marketing experience with ownership of campaigns and budgets.
• Real estate or experience-led category preferred.
• Experience handling Meta and Google Ads strategy.

Responsibilities

• Own the annual marketing plan aligned to sales targets and brand priorities.
• Lead funnel metrics and propose improvements to campaigns.
• Ensure brand voice consistency across all channels.

Skills

Campaign planning

Performance optimization

Stakeholder management

Content creation

Data analysis

Vendor management

Education

MBA from Tier 1 B-school

MBA (Marketing)

Tools

Salesforce Sales Cloud

Marketing Cloud

Google Ads

Meta Ads

Webflow

Zapier

Job description

TheMarketingManagerat Organo is responsible for owning themarketingplan, campaign strategy, and integrated executionacross online and offline channels. This role drivesdemand generation, brand consistency, channel performance, and campaign efficiencyby leading cross-functional coordination, managing partners/agencies, and ensuring measurable business outcomes. TheMarketingManagertranslates business priorities into clear campaign roadmaps, manages budgets, and builds systems that improve speed, quality, and impact ofmarketingexecution.

Key Responsibilities

• Own theannual and quarterlymarketingplanaligned to sales targets, launch calendars, and brand priorities.
• Definechannel strategy(digital, social, performance, events, partnerships, fieldmarketing, WhatsApp/email journeys) and ensure integrated execution.
• Buildcampaign frameworks: objectives, audience segments, messaging hierarchy, offers, content plan, channel mix, and success metrics.

2) Performance & GrowthManagement

• Ownfunnel metrics(Lead → Site Visit → Closure), diagnose drop-offs, and propose improvements in targeting, creative, landing journeys, and follow-ups.
• Leadperformance reviewsand optimization cycles (weekly/monthly), ensuring insights translate into action.
• Create/own dashboards and reporting rhythm with clear learnings, next steps, and ROI orientation.

3) Budgeting & ROI Governance

• Plan and managemarketingbudgetsacross channels; track spends, performance, and ROI.
• Set up cost controls, forecasting, and vendor negotiations to improve efficiency without compromising brand quality.
• Lead and mentormarketingexecutives/trainees; define weekly priorities and ensure delivery quality.
• SetSOPs, checklists, and campaign calendarsso execution runs smoothly and predictably.
• Partner closely withSales, Product, Finance, and Operationsto ensuremarketingcommitments match on-ground readiness (inventory, events, site experience, service readiness).

5) Brand & Communication Excellence

• Guard Organo’s brand voice and consistency across all touchpoints—creative, events, sales tools, WhatsApp/email flows, and on-ground experiences.
• Translate product/experience into compelling narratives with clear differentiation and customer-centric messaging.
• Ensuremarketingassets follow brand guidelines and product kits, with strong quality control.

6) Agency & PartnerManagement

• Own agency ecosystem: performance partners, creative partners, event partners, PR/production partners.
• Create strong briefs, evaluate concepts, manage iterations, enforce timelines, and ensure output quality.

7) Campaign Ops &MarketingSystems

• Oversee the fullmarketingoperations layer: campaign workflows, approvals, tracking links, landing page coordination, CRM lead flow integrity, and automation coordination.
• OverseeSalesforce Sales Cloud and Marketing Cloud, Webflow and Zapier integrationhealth checks (and ensure leads/events flows don’t break).
• Strengthen data hygiene and attribution practices (source tracking, campaign naming conventions, reporting accuracy).

8) Events & Experience-ledMarketingLeadership

• Own event strategy: expos, site visits, community events, brand pop-ups—ensuring they areconversion-centricand operationally seamless.
• Define event goals, audience, pre-event outreach plan, on-ground experience design, capture process, and post-event conversion cadence.

Other Responsibilities

• Oversee multi-channel campaign execution (digital, social, email, WhatsApp, offline).
• Monitor and report campaign performance; optimize based on data.
• Ensure brand-aligned delivery across vendors and internal stakeholders.

Key Interactions

Internal:Sales, Product, Finance, Leadership, Inside Sales, Site/Project teams, Customer Experience teams

• MBA from Tier 1 B-school with4+yearsofmarketingexperience, includingownership of campaigns and budgets;real estate / experience-led categorypreferred.
• MBA (Marketing) preferred.
• Demonstrated experience in handlingMeta and Google Ads strategy + performance reporting(even if execution is through agencies).
• Demonstrated experience managingexhibitions/expos/eventsend-to-end with measurable outcomes.

Knowledge & Skills

• Strong campaign planning, funnel thinking, and performance optimization mindset
• Excellent stakeholdermanagementand projectmanagementskills
• Strong writing and content judgement across formats (ads, emails, WhatsApp, event comms)
• Comfort with dashboards, reporting, and data-based decision making
• Vendor/agencymanagement, negotiation, and QA skills
• Ability to work in fast-paced environments with multiple parallel launches
• Ownership mindset; bias for action and outcomes
• High attention to detail and quality standards
• Collaborative leadership with strong follow-through
• Problem-solving and agility to foresee issues and plan solutions
• Learning orientation; upgrades skills and systems continuously