Product Marketing Manager

HCLSoftware; Dadri; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

HCLSoftware in India is seeking a Senior Product Marketing Leader to shape the market narrative for our AI-native orchestration portfolio, with emphasis on HCL UnO and HCL HWA. You will define messaging, build differentiated positioning, and drive cross-functional programs to accelerate growth.

You will own annual and quarterly marketing plans, manage budgets, lead global teams across sales, product, and Geo Marketing, and translate complex enterprise tech into clear business value for customers

Qualifications

• Deep enterprise software product marketing experience.
• Strong understanding of software, SaaS, automation, orchestration, AI, or adjacent enterprise technology areas.
• Proven experience defining and executing annual and quarterly marketing plans.
• Budget ownership and strong project management discipline.
• Experience leading teams and working across global stakeholders.
• Ability to turn technical complexity into compelling customer and market narratives.

Responsibilities

• Define differentiated positioning and messaging for HCLSoftware’s Automation, DevOps, and Mainframe portfolio.
• Shape the market narrative for Automation Orchestration, positioning HCL UnO and HCL HWA as foundations for process, hybrid, and agentic orchestration.
• Own integrated marketing plans across digital campaigns, webinars, events, partner motions, and account-based programs.
• Drive demand generation and market awareness with measurable pipeline impact.
• Partner with Sales, Geo Marketing, Product, and Partner teams to support regional growth.
• Amplify analyst recognition, customer proof points, ROI stories, and market validation.
• Build sales and partner enablement assets that help convert interest into qualified opportunities.
• Lead cross-functional execution with structure, ownership, and discipline.

Skills

Enterprise software marketing

SaaS/Automation

AI & orchestration

Marketing planning

Budget ownership

Team leadership

Stakeholder management

Education

Master's degree in Marketing or related field

Job description

We are hiring: Senior Product Marketing Leader – HCLSoftware

AI-native orchestration is redefining how enterprises connect processes, systems, agents, applications, and workloads.

At HCLSoftware, we are building at that intersection.

As one of the largest enterprise software providers and part of HCLTech’s global technology ecosystem, HCLSoftware is accelerating its AI-led software portfolio across automation, orchestration, DevOps, mainframe, data, security, and digital experience. This is an exciting time to join a fast-growing software business with global scale, enterprise customers, analyst recognition, and a strong innovation agenda.

We are looking for a Senior Product Marketing Leader to shape the market story for our orchestration-led portfolio, with a strong focus on HCL UnO and HCL HWA.

This is not a conventional marketing role. It is a high-impact opportunity for someone who can define the narrative, sharpen positioning, drive demand generation, enable sales, and translate complex enterprise technology into clear business value.

What you will lead

• Define differentiated positioning and messaging for HCLSoftware’s Automation, DevOps, and Mainframe portfolio.
• Shape the market narrative for Automation Orchestration, positioning HCL UnO and HCL HWA as foundations for process, hybrid, and agentic orchestration.
• Own integrated marketing plans across digital campaigns, webinars, events, partner motions, and account-based programs.
• Drive demand generation and market awareness with measurable pipeline impact.
• Partner with Sales, Geo Marketing, Product, and Partner teams to support regional growth.
• Amplify analyst recognition, customer proof points, ROI stories, and market validation.
• Build sales and partner enablement assets that help convert interest into qualified opportunities.
• Lead cross-functional execution with structure, ownership, and discipline.

Who we are looking for

A senior marketing leader with:

• Deep enterprise software product marketing experience.
• Strong understanding of software, SaaS, automation, orchestration, AI, or adjacent enterprise technology areas.
• Proven experience defining and executing annual and quarterly marketing plans.
• Budget ownership and strong project management discipline.
• Experience leading teams and working across global stakeholders.
• Ability to turn technical complexity into compelling customer and market narratives.
• Master’s degree in Marketing, Business, or a related field preferred.

If you are excited by enterprise automation, AI-native orchestration, and the opportunity to shape the market story for a fast-moving global software portfolio, we would love to connect.

Candidate Data Privacy Notice:

https://www.hcltech.com/candidate-privacy-notice