Senior Performance Marketing Specialist

Weekday AI; India; Remote; INR 1,500,000 - 2,100,000; Full time

Benefits offered by this job

Competitive salary and annual bonus

Medical coverage

Life and accidental insurance

Hybrid & remote model

Tech & WFH stipends

Employee referral program

Job summary

Weekday AI in India is seeking a Senior Performance Marketing Specialist to own day-to-day paid acquisition across global markets, focusing on CAC, ROAS, and LTV. This remote role reports to the Manager, Performance Marketing and collaborates with Creative, Product, Data, and Engineering to optimize campaigns, landing pages, and tracking.

The successful candidate brings 5+ years of hands-on multi-channel performance marketing experience, especially Apple Search Ads, Google, Meta, and TikTok,

Qualifications

• 5+ years hands-on performance marketing experience in B2C or tech.
• Experience optimizing multi-channel campaigns and budget recommendations.
• Strong experience with Apple Search Ads, Google, Meta, and TikTok.
• Ability to diagnose performance changes and translate data into actions.
• Knowledge of attribution and incrementality concepts for campaign decisions.
• Clear communication of performance findings through dashboards and updates.
• Experience working with remote, cross-functional teams across markets.

Responsibilities

• Execute and optimize campaigns across channels for mobile app and acquisition goals.
• Set up campaigns with QA, bidding, targeting, pacing, and tracking.
• Analyze performance across markets and connect media metrics to CAC, ROAS, and LTV.
• Manage spend within budgets and propose reallocations.
• Design structured tests across creative, audiences, and bidding strategies.
• Collaborate with Creative and Product to improve ads and landing pages.
• Partner with Data and Engineering to validate tracking and attribution.
• Own remarketing campaigns and drive retention and repeat conversions.

Job description

This role is for one of Weekday’s clients

Min Experience: 5+ years
Location: Remote (India)
JobType: full-time

We are looking for a hands-on Senior Performance Marketing Specialist to execute and optimize paid acquisition campaigns across our global markets. Reporting to the Manager, Performance Marketing, you will own day-to-day campaign performance across our primary paid channels and use structured testing and analysis to improve CAC, ROAS, and LTV. You will partner with Creative, Product, Data, and Engineering to improve campaigns, landing pages, tracking, and measurement. This is a senior individual contributor role with direct ownership of campaign execution, optimization, and performance recommendations.

Responsibilities

• Execute, monitor, and optimize campaigns across multiple channels and objectives, starting with Mobile App, Remarketing and Acquisition campaigns for established and new products, while supporting new channels and objectives as our mix evolves.
• Setup campaigns on certain channels, quality assurance, bidding, targeting, pacing, creative rotation, and tracking.
• Analyze performance across products, markets, audiences, and channels; connect media metrics to conversion, revenue, CAC, and LTV; and identify opportunities to improve acquisition efficiency across the funnel.
• Manage spend within approved budgets and recommend reallocations based on performance and growth opportunities.
• Design and run structured tests across creative, audiences, landing pages, bidding strategies, and campaign formats.
• Partner with Creative and Product to turn performance findings into stronger ads and landing-page improvements.
• Partner with Data and Engineering to validate campaign tracking and apply attribution and incrementality insights to optimization decisions.
• Own and optimize remarketing campaigns across paid channels, targeting lapsed and engaged users through audience segmentation, creative sequencing, and frequency to drive re-engagement, retention, and repeat conversion.

Qualifications

• Bring 5+ years of hands-on performance marketing experience, preferably within a B2C subscription or consumer technology business.
• Demonstrate success optimizing multi-channel campaigns, managing pacing, and making data-based budget recommendations against acquisition and revenue goals.
• Bring deep hands-on experience with Apple Search Ads, Google, Meta and TikTok.
• Use strong analytical judgment to diagnose performance changes, prioritize opportunities, and translate data into practical campaign actions.
• Understand attribution and incrementality concepts and use measurement findings to inform campaign decisions.
• Communicate performance findings and recommendations clearly through dashboards, written updates, and structured presentations.
• Collaborate effectively across remote, cross-functional teams and manage multiple campaigns and priorities with a high degree of ownership.
• Bring experience executing campaigns across international markets, including the United States, United Kingdom, or European Union.
• Work confidently with GA4 and campaign reporting or visualization tools such as Looker.
• Have experience applying findings from incrementality tests or marketing mix models to inform campaign decisions.

Bonus Points

• Show interest in AI-powered products, writing tools, or education technology.

Benefits & Perks

• Competitive salary and annual bonus
• Medical coverage
• Life and accidental insurance
• Vacation & leaves of absence (menstrual, flexible, special, and more!)
• Developmental opportunities through education & developmental reimbursements & professional workshops
• Maternity & parental leave
• Hybrid & remote model with flexible working hours
• On-site & remote company events throughout the year
• Tech & WFH stipends & new hire allowances
• Employee referral program

*Benefits and benefit amounts differ by region. A comprehensive list applicable to your region will be provided in your interview process.

This role is eligible for hire in India.

We are a virtual-first company with employees across the United States, Canada, India, Germany, and the Netherlands. Our compensation approach is market-based and varies by location while ensuring fairness, consistency, and transparency.

The base pay for this role is determined by several factors, including:

• Relevant professional experience
• Skills and expertise
• Scope and responsibilities of the role
• Internal equity considerations

In addition to base salary, total compensation may include bonus, equity, and benefits. Eligibility depends on role, level, and location.

We are committed to equal pay for equal work, and all compensation decisions are made using consistent, gender-neutral criteria in alignment with pay transparency requirements.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria.

Must-have skills

• campaign optimisation
• Paid Media Advertising
• landing page optimization

Good-to-have skills

• Attribution Modeling
• budget allocation
• LTV