Senior Performance Marketing Manager — Meta Ads / Paid Social

Let's Roam; Mumbai; Remote; INR 8,721,000 - 14,535,000; Full time

Job summary

Let's Roam is seeking a hands-on Senior Performance Marketing Manager to own Meta Ads strategy and execution across two DTC brands. This remote role emphasizes AI-assisted creative, rapid testing, and profitable scale within a fast-growing startup.

You will manage budgets, optimize campaigns, and report insights daily, collaborating with teams to drive revenue, ROAS, and contribution margin while staying ahead of trends in ecommerce advertising.

Qualifications

• 5+ years of hands-on Meta performance marketing, paid media, or user acquisition experience.
• Proven success scaling B2C/DTC ecommerce Meta campaigns with $50K+/month spend.
• Experience with lower-AOV products, experiences, tours, activities, or purchases under $100 preferred.

Responsibilities

• Own day-to-day Meta strategy, execution, and optimization across two B2C brands.
• Develop profitable evergreen, promotional, and seasonal campaigns with long-term scalability.
• Own campaign structure, budgets, bidding, targeting, and scaling decisions.
• Monitor performance daily and quickly scale, optimize, or pause campaigns and ads based on profitability.
• Identify growth opportunities across products, audiences, geographies, and occasions.
• Develop structured testing roadmaps for campaigns, audiences, offers, and landing pages.
• Diagnose performance across creative, campaign structure, offer, landing page, and conversion funnel.
• Own the Meta creative testing strategy across both brands.
• Develop new hooks, concepts, offers, messaging angles, and creative hypotheses.
• Use AI to rapidly create and iterate ads and variations.
• Analyze winning and losing ads and determine next iterations.
• Monitor creative fatigue and introduce new concepts.
• Build an AI-enabled creative workflow for speed and volume.
• Monitor and communicate performance daily and weekly.
• Translate data into clear insights and actionable recommendations.
• Analyze results by campaign, product, geography, audience, and creative.
• Evaluate metrics including Hook Rate, CTR, CPC, CVR, CPA, ROAS, and Contribution Margin.
• Present performance, opportunities, and strategic recommendations to senior stakeholders.

Skills

Meta Ads

Paid Social

Budget Management

DTC Ecommerce

AI Creative Tools

Performance Reporting

Strategic Thinking

Team Collaboration

Tools

Meta Ads Manager

Conversions API

AI Tools (Claude/ChatGPT)

Pixel/Tracking

Job description

Senior Performance Marketing Manager — Meta Ads / Paid Social

Location: Remote

We're hiring a Meta Marketing Manager to own and scale B2C paid social performance across our two ecommerce brands, ScavengerHunt.com and Let's Roam. You'll own the full performance loop — strategy, creative, launch, testing, analysis, and iteration — driving profitable growth in Contribution Margin. This is a hands‑on role: you'll manage campaigns directly in Meta Ads Manager, use AI tools to rapidly develop and test high‑performing creative, and directly impact revenue, CAC, and ROAS.

Brands

• ScavengerHunt.com
• LetsRoam.com

About Let's Roam

Let's Roam is a startup (est. 2016) that helps people explore the world and connect with each other. Our culturally immersive scavenger hunts help people connect with their environment through team challenges and interactive games, while our corporate virtual team building events offer a fun and sophisticated way of bringing companies together and stay engaged with one another while living in a remote work environment. We plan on growing fast and you will have the opportunity to grow with us.

About You

We're looking for a highly hands‑on Meta performance marketer who combines deep paid social expertise, strong DTC commercial instincts, and advanced AI‑assisted creative production. This is not a traditional media‑buying role. We want someone who can take a campaign from strategy → AI‑assisted creative → launch → test → profitable scale. You should be an advanced user of AI creative tools like Claude or ChatGPT, using AI as a core part of your creative workflow to dramatically increase testing velocity and volume. You will own Meta strategy, creative production, and performance reporting across two consumer brands.

Project/Role Description

Meta Strategy & Growth

• Own day‑to‑day Meta strategy, execution, and optimization across two B2C brands.
• Develop profitable evergreen, promotional, and seasonal campaigns with long‑term scalability.
• Own campaign structure, budgets, bidding, targeting, and scaling decisions.
• Monitor performance daily and quickly scale, optimize, or pause campaigns and ads based on profitability.
• Identify growth opportunities across products, audiences, geographies, and occasions.
• Develop structured testing roadmaps for campaigns, audiences, offers, and landing pages.
• Diagnose performance across creative, campaign structure, offer, landing page, and conversion funnel.

AI Creative Strategy & Production

• Own the Meta creative testing strategy across both brands.
• Develop new hooks, concepts, offers, messaging angles, and creative hypotheses based on performance data and customer insights.
• Use AI to rapidly create and iterate static ads, UGC concepts, short‑form video, scripts, copy, and creative variations.
• Analyze winning and losing ads to understand why they performed and determine the next iteration.
• Monitor creative fatigue and continuously introduce new concepts and variations.
• Build an AI‑enabled creative workflow that increases both speed and volume without sacrificing quality.

Reporting & Performance Insights

• Monitor and communicate performance on a daily and weekly basis.
• Translate data into clear insights: what happened, why it happened, and what we should do next.
• Analyze results by campaign, product, geography, audience, and creative.
• Evaluate creative metrics including Hook Rate, CTR, CPC, CVR, CPA, ROAS, and Contribution Margin.
• Present performance, opportunities, and strategic recommendations to senior stakeholders.

Key Competencies and Skills

Meta Ads Expertise

• 5+ years of hands‑on Meta performance marketing, paid media, or user acquisition experience.
• Proven success scaling B2C/DTC ecommerce Meta campaigns at significant budget levels, including personally managing $50K+/month in spend.
• Experience with lower‑AOV products, experiences, tours, activities, or purchases under $100 strongly preferred.
• Strong knowledge of Meta's current Advantage+, automation, bidding, and campaign ecosystem.
• Hands‑on experience with Meta Conversions API, server‑side tracking, attribution, and conversion troubleshooting.

AI‑Enabled Creative Skills

• Hands‑on experience using generative AI for performance creative, including imagery, UGC concepts, video, scripts, and copy.
• Experience building AI‑enabled and automation‑first marketing workflows that improve creative velocity, optimization, or reporting.
• Strong performance creative instincts with the ability to identify winning hooks, angles, messaging, and formats.

Analytical & Reporting Skills

• Deep understanding of Contribution Margin, MER, ROAS, CAC/CPA, AOV, CVR, and Revenue.
• Strong analytical skills with the ability to turn complex data into actionable recommendations.
• Strong direct‑response copywriting, communication, and creative briefing skills.
• Experience presenting campaign performance and strategy to senior stakeholders.

DTC / Ecommerce Commercial Instincts

• Strong understanding of the full ecommerce funnel, including CRO, landing‑page testing, offers, and checkout performance.
• Experience managing multiple brands, accounts, or acquisition programs simultaneously.
• Proven ability to scale nationally while maintaining profitability.
• Highly organized, fast‑moving, and comfortable taking full ownership in a remote environment.

This is an independent contractor position at Let's Roam. You will be working closely with our team in daily meetings and frequent check‑ins.