Creative Strategist, Paid Performance

Binary; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Odd Giraffe is seeking a Creative Strategist, Paid Performance to drive the creative engine behind growth. You’ll translate insights into hooks and briefs that power paid campaigns across Meta and other channels.

You’ll collaborate with performance marketing, content, design and creator teams to continuously test, optimize creatives and turn data learnings into scalable ideas for the next launches.

Qualifications

• 3–4+ years of experience working with a growing DTC brand.
• Strong understanding of paid social platforms, especially Meta.
• Experience developing creative strategy, concepts, hooks and briefs.
• Strong creative instincts combined with analytical thinking.
• Ability to use performance data to inform creative decisions.
• Strong understanding of UGC and creator-led advertising.
• Excellent copywriting and communication skills.
• Strong curiosity about advertising, culture, consumers and DTC brands.

Responsibilities

• Develop creative strategy for paid performance
• Identify winning and losing creative patterns from performance data
• Develop hooks, angles, concepts and creative hypotheses
• Brief and work with UGC creators, designers, photographers and editors
• Research competitors, Meta Ad Library, creators and leading DTC brands
• Build a continuous creative testing pipeline
• Turn performance learnings into new creative ideas and iterations
• Develop creative across photobooks, planners, journals, launches and new products

Skills

Paid social advertising

Performance creative

Creative strategy

Branded content development

Copywriting

Analytical thinking

Job description

We’re looking for a Creative Strategist, Paid Performance to help build the creative engine behind Odd Giraffe’s growth.

This is a role at the intersection of creative + performance. You’ll turn customer insights, performance data, cultural trends and product understanding into hooks, concepts, briefs and ads that drive results.

You’ll work closely with our performance marketing, content, design and creator teams to continuously develop, test and improve our paid creative across Meta and other channels.

What you'll work on

• Develop creative strategy for paid performance
• Identify winning and losing creative patterns from performance data
• Develop hooks, angles, concepts and creative hypotheses
• Brief and work with UGC creators, designers, photographers and editors
• Research competitors, Meta Ad Library, creators and leading DTC brands
• Build a continuous creative testing pipeline
• Turn performance learnings into new creative ideas and iterations
• Develop creative across photobooks, planners, journals, launches and new products

Who we're looking for

• 3–4+ years of relevant experience working with a growing DTC brand
• Strong understanding of paid social and performance creative, particularly Meta
• Experience developing creative strategy, concepts, hooks and briefs
• Strong creative instincts combined with analytical thinking
• Ability to use performance data to inform creative decisions
• Strong understanding of UGC and creator-led advertising
• Excellent copywriting and communication skills
• Strong curiosity about advertising, culture, consumers and DTC brands

Read the full role description